Group items tagged

"Content development and process begins with the organization. Perform a communication audit of existing collateral, creative assets, and positioning from the perspective of the customer. There are likely many existing content resources that with a bit of shine can be revitalized into powerful content marketing pieces--just take a look at the amazing photography that the New York Times incorporated into its Facebook timeline. However, be a fierce editor, ruthless about sending things to the cutting room floor. Ask yourself honestly, "Is this any good?" "Do these images make me feel the right kind of something?" "Is this worth sharing?" In addition to reviewing existing materials, gather opinions about content opportunities and upcoming milestones from staff members. Involve your entire organization in a creative brainstorm to uncover the compelling stories that are already happening, ripe for the telling. "

"The ability to communicate effectively orally and in writing (with almost all of today's written communications in business being conducted digitally). Teamwork skills and the ability to collaborate with others in diverse groups settings (and information technologies are increasingly essential to many forms of organizational collaboration). The ability to innovate and be creative (today's information technologies empower innovate and creative capabilities in ways not previously envisioned). The ability to locate, organize, and evaluate information from multiple sources."

"Transforming learning with creative technogogy: Achieving the aha! moment"

Creative Commons interviews Patrick McAndrew of The Open University, who discusses his thoughts on the value of open content and how it can used in higher education.

Larry Lessig, the Net's most celebrated lawyer, cites John Philip Sousa, celestial copyrights and the "ASCAP cartel" in his argument for reviving our creative culture.

Recently, CLI has released several of its resources under Creative Commons licences.

The Horizon Report series is the product of the New Media Consortium's Horizon Project, an ongoing research project that seeks to identify and describe emerging technologies likely to have a large impact on teaching, learning, or creative expression within higher education around the globe. This volume, the 2008 Horizon Report, Australia-New Zealand Edition, is the !rst in a new series of regional reports, and examines merging technologies as they appear in and affect higher education in Australia and New Zealand in particular.

Unlearning How to Teach Erica McWilliam, Cardiff January 8-10 2007

"This report presents findings from the second survey of the Australian component of the World Internet Project. This survey is a project of the ARC Centre of Excellence for Creative Industries and Innovation at the Institute for Social Research, Swinburne University of Technology."