Priming is a linguistic and psychological concept where a "prime" idea (word, image, etc.) is presented before a "target". The prime might influence what a viewer thinks of the target. Psychological studies use priming in tests such as a completion or lexical decision task in order to test other phenomenon. Priming is also a strategy used in marketing. Advertisers use priming to get you see appeal in their product. Perhaps this is in the form of a commercial where statistics of the product vs other companies' products is shown to enhance their own product. This can also be as simple as playing moody music in a restaurant before you sit down!

This research article was published to the Journal of Experimental Psychology, but this experiment did include linguistics. The experiments purpose was to see if more engaged working memory could quickly determine whether a word was really a word, thus the effect of the working memory on semantic meaning. They found that a high working memory load impaired the prime and task efficiency.

Linguists' analysis of Trump's Inaugural Address as the POTUS confirms that he actually did the writing! The speech matches his usual style of debates, interviews, etc. His style, as described by Kayla N Jordan, is intuitive, rather than analytical. Trump goes with his heart rather than his head. His Address also shows he is authentic (which doesn't necessarily mean he is true), because he uses personal words like I and me. This article includes graphs comparing Trump to all(?) past presidents in different categories.

What's up with Trump's language? Kathleen Hall Jamieson says that Trump has captivated mass audiences because he does not sound like other presidents who carefully rehearse and perfect their speeches. Instead, Trump says whatever is on his mind. The format of Trump's speeches aren't so rigid either: he will switch to unrelated topics and unnecessarily repeat sentences he just said. In fact, Trump famously repeats words like "very, very" or "many, many". David Beaver points out that Trump speaks like a teleprompter, a business person rather than a politician.