How advertisers manipulate all our senses at once | The Independent - 0 views
-
dylenfujimoto20 on 12 May 20Since the creation of advertisements, its hard for people to go a day without seeing at least one ad on TV, outside, or online. It's like impossible. However with the increasing amount of advertisements people see everyday, research shows that it is harder to retain what you saw. As a result, advertisers are reverting to a newer method called linguistic synaesthesia which is a type of metaphor created by combining linguistic expressions which evoke multiple senses at one time. Read the article to find out more examples of linguistic synaesthesia.