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Quinn Kilrain

Chinese-English bilinguals are 'automatic' translators - 4 views

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    New research into how the bilingual brain processes two very different languages has revealed that bilinguals' native language directly influences their comprehension of their second language. The innovative study by researchers in The University of Nottingham's School of Psychology set out to explore whether Chinese-English bilinguals translate English words automatically into Chinese without being aware of this process. Although everything in the test was in English, in some cases, the two words actually had a connection -- but only if you know how they're written in Chinese. So, for example, the first word might be 'thing' which is written 东西 in Chinese, and the second might be 'west' which is written 西 in Chinese. The character for 'west' appears in the word 'thing' but these two words are totally unrelated in English. When two words shared characters in Chinese, participants processed the second word faster -- even though they had no conscious knowledge of having seen the first word in the pair. Even though these students are fluent in English, their brains still automatically translate what they see into Chinese. This suggests that knowledge of a first language automatically influences the processing of a second language, even when they are very different, unrelated languages.
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    New research into how the bilingual brain processes two very different languages has revealed that bilinguals' native language directly influences their comprehension of their second language. The innovative study by researchers in The University of Nottingham's School of Psychology set out to explore whether Chinese-English bilinguals translate English words automatically into Chinese without being aware of this process.
Ryan Catalani

How the Brain Strings Words Into Sentences | UANews.org - 3 views

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    Excellent study. "While it has long been recognized that certain areas in the brain's left hemisphere enable us to understand and produce language, scientists are still figuring out exactly how those areas divvy up the highly complex processes necessary to comprehend and produce language. ... Two brain areas called Broca's region and Wernicke's region serve as the main computing hubs underlying language processing, with dense bundles of nerve fibers linking the two ... Working with patients suffering from language impairments because of a variety of neurodegenerative diseases, Wilsons' team used brain imaging and language tests to disentangle the roles played by the two pathways. ... The study marks the first time it has been shown that upper and lower tracts play distinct functional roles in language processing."
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    While the left hemisphere of the brain is where the processing and understanding of language is, different sections of the brain control different parts of language. Two separate areas of the brain control the ability to remember and understand specific words, and the other controls how we construct sentences and make sense of them. If one of these sections is damaged, the other can still work properly, so it is possible to be able to remember words and what they mean but not know how to create sentences.
Lara Cowell

How Sound Symbolism Is Processed in the Brain: A Study on Japanese Mimetic Words - 0 views

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    Sound symbolism is the systematic and non-arbitrary link between word and meaning. Although a number of behavioral studies demonstrate that both children and adults are universally sensitive to sound symbolism in mimetic words, the neural mechanisms underlying this phenomenon have not yet been extensively investigated. The present study used functional magnetic resonance imaging to investigate how Japanese mimetic words are processed in the brain. In Experiment 1, we compared processing for motion mimetic words with that for non-sound symbolic motion verbs and adverbs. Mimetic words uniquely activated the right posterior superior temporal sulcus (STS). In Experiment 2, we further examined the generalizability of the findings from Experiment 1 by testing another domain: shape mimetics. Our results show that the right posterior STS was active when subjects processed both motion and shape mimetic words, thus suggesting that this area may be the primary structure for processing sound symbolism. Increased activity in the right posterior STS may also reflect how sound symbolic words function as both linguistic and non-linguistic iconic symbols.
Lara Cowell

Parts of brain can switch functions | MIT News | Massachusetts Institute of Technology - 0 views

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    When your brain encounters sensory stimuli, such as the scent of your morning coffee or the sound of a honking car, that input gets shuttled to the appropriate brain region for analysis. The coffee aroma goes to the olfactory cortex, while sounds are processed in the auditory cortex. That division of labor suggests that the brain's structure follows a predetermined, genetic blueprint. However, evidence is mounting that brain regions can take over functions they were not genetically destined to perform. In a landmark 1996 study of people blinded early in life, neuroscientists showed that the visual cortex could participate in a nonvisual function - reading Braille. Now, a study from MIT neuroscientists shows that in individuals born blind, parts of the visual cortex are recruited for language processing. The finding suggests that the visual cortex can dramatically change its function - from visual processing to language - and it also appears to overturn the idea that language processing can only occur in highly specialized brain regions that are genetically programmed for language tasks. "Your brain is not a prepackaged kind of thing. It doesn't develop along a fixed trajectory, rather, it's a self-building toolkit. The building process is profoundly influenced by the experiences you have during your development," says Marina Bedny, an MIT postdoctoral associate in the Department of Brain and Cognitive Sciences and lead author of the study, which appears in the Proceedings of the National Academy of Sciences the week of Feb. 28.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

Unpacking the Science: How Playing Music Changes the Learning Brain - 2 views

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    This article examines Nadine Gaab's 2014 study which established a connection - in both children and adults - between learning to play an instrument and improved executive functioning, like problem-solving, switching between tasks and focus. The article also cites the research of neuropsychologist Ani Patel, who advances the OPERA theory of music's benefits for learning. Patel notes "music is not an island in the brain cut off from other things, that there's overlap, that's the 'O' of OPERA, between the networks that process music and the networks that are involved in other day-to-day cognitive functions such as language, memory, attention and so forth," he says. "The 'P' in OPERA is precision. Think about how sensitive we are to the tuning of an instrument, whether the pitch is in key or not, and it can be painful if it's just slightly out of tune." That level of precision in processing music, Patel says, is much higher than the level of precision used in processing speech. This means, he says, that developing our brains' musical networks may very well enhance our ability to process speech. "And the last three components of OPERA, the 'E-R-A,' are emotion, repetition and attention," he says. "These are factors that are known to promote what's called brain plasticity, the changing of the brain's structure as a function of experience."
Ryan Catalani

Futurity.org - Language processing more than A-B-C - 0 views

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    "Neural processing that goes into deciphering simple two-word phrases is different from what happens when decoding complete sentences and other more complex linguistic expressions."
Ryan Catalani

MIT Press Journals - Computational Linguistics - 0 views

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    "Computational Linguistics became an open access journal, freely available to all online readers. ... Computational Linguistics is the longest running publication devoted exclusively to the design and analysis of natural language processing systems. From this highly-regarded quarterly, university and industry linguists, speech specialists, and philosophers get information about computational aspects of research on language, linguistics, and the psychology of language processing and performance."
Lara Cowell

Does Donald Trump write his own tweets? Sometimes - The Boston Globe - 0 views

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    The hallmark of President Trump's Twitter feed is that it sounds like him - grammatical miscues and all. But it's not always Trump tapping out a Tweet, even when it sounds like his voice. West Wing employees who draft proposed tweets intentionally employ suspect grammar and staccato syntax in order to mimic the president's style, according to two people familiar with the process. They overuse the exclamation point! They Capitalize random words for emphasis. Fragments. Loosely connected ideas. Trump's staff has become so adept at replicating the President's tone that people who follow his feed closely say it is getting harder to discern which tweets were actually crafted by Trump sitting in his bathrobe and watching "Fox & Friends" and which were concocted by his communications team. Staff-written tweets do go through a West Wing process of sorts. When a White House employee wants the president to tweet about a topic, the official writes a memo to the president that includes three or four sample tweets, according to those familiar with the process. Those familiar with the process wouldn't fess up to which tweets were staff-written. But an algorithm crafted by a writer at The Atlantic to determine real versus staff-written tweets suggested several were not written by the president, despite the unusual use of the language.
Parker Tuttle

Medical scanner to reveal how brain processes languages - 3 views

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    A state-of-the-art medical scanner will help scientists unveil the secrets of how the brain processes languages. The magneto-encephalography machine, which was unveiled yesterday at the inauguration of New York University Abu Dhabi's Neuroscience of Language Laboratory, will be able to analyse language processes in the brain faster and more efficiently than current neuroscience technology.
calistaagmata21

Opposite Patterns of Hemisphere Dominance for Early Auditory Processing of Lexical Tone... - 0 views

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    Researchers have looked into how tonal languages are processed in the brain. They have found that lexical tones are processed in the right hemisphere while consonats are processed in the left hemisphere,
Lara Cowell

Natural Language Processing ft. Siri - 0 views

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    Siri uses a variety of advanced machine learning technologies to be able to understand your command and return a response - primarily natural language processing (NLP) and speech recognition. NLP primarily focuses on allowing computers to understand and communicate in human language. In terms of programming, languages are split up into three categories - syntax, semantics, and pragmatics. Whereas syntax describes the structure and composition of the phrases, semantics provide meaning for the syntactic elements. Pragmatics, on the other hand, refers to the composition and context in which the phrase is used.
Lara Cowell

Using Typography to Hack Your Brain - 0 views

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    As well as making signage clearer, it's been shown that an easy-to-read typeface might convince your brain that a given task is easier to perform because information printed in a legible typeface ostensibly requires less mental effort to understand and process. Interestingly, some studies suggest when words are harder to process, people pay more attention to what the words actually say; because of that, the memory trace becomes stronger, aiding comprehension and retention. Printing something in hard-to-read font increases "desirable difficulty," the addition of an obstruction to the learning process that requires you to put in just enough effort, which leads to better memory retention and deeper cognitive processing." For those of you who might be interested in testing desirable difficulty out, the author suggests an experimental design.
Lara Cowell

Socially isolated people have differently wired brains and poorer cognition - new research - 1 views

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    A 2022 University of Cambridge study conducted by Sahakian, Langley, Chen, et al., and published in the journal _Neurology_, shows that that social isolation is linked to changes in brain structure and cognition - the mental process of acquiring knowledge - it even carries an increased risk of dementia in older adults. Previous research established that brain regions consistently involved in diverse social interactions are strongly linked to networks that support cognition, including the default mode network (which is active when we are not focusing on the outside world), the salience network (which helps us select what we pay attention to), the subcortical network (involved in memory, emotion and motivation) and the central executive network (which enables us to regulate our emotions). This particular study examined how social isolation affects grey matter - brain regions in the outer layer of the brain, consisting of neurons. It investigated data from nearly 500,000 people from the UK Biobank, with a mean age of 57. People were classified as socially isolated if they were living alone, had social contact less than monthly and participated in social activities less than weekly. The study also included neuroimaging (MRI) data from approximately 32,000 people. That data revealed that socially isolated people had poorer cognition, including in memory and reaction time, and lower volume of grey matter in many parts of the brain. These areas included the temporal region (which processes sounds and helps encode memory), the frontal lobe (which is involved in attention, planning and complex cognitive tasks) and the hippocampus - a key area involved in learning and memory, which is typically disrupted early in Alzheimer's disease. We also found a link between the lower grey matter volumes and specific genetic processes that are involved in Alzheimer's disease. Follow-ups with participants 12 years later showed that those who were socially isolated, but not
Lara Cowell

Even A Few Years Of Music Training Benefits the Brain - 3 views

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    This Scientific American blog article provides a handy run-down of research findings re: music's effect on the brain, including 1. Musicians are better able to process foreign languages because of their ability to hear differences in pitch, and have incredible abilities to detect speech in noise. Even those w/ a few years of music training showed more robust neural processing of sounds. Music "tones auditory fitness", critical for perceiving speech and distinguishing, recognizing and processing conversation in noisy environments. 2. Musical training and education may confer linguistic, mathematical, and spatial benefits, and promote social development/"team player" capacities.
Lara Cowell

Imagine A Flying Pig: How Words Take Shape In The Brain : NPR - 3 views

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    Just a few decades ago, many linguists thought the human brain had evolved a special module for language . It seemed plausible that our brains have some unique structure or system. After all, no animal can use language the way people can. However, in the 1990s, scientists began testing the language-module theory using "functional" MRI technology that let them watch the brain respond to words. And what they saw didn't look like a module, says Benjamin Bergen, a researcher at the University of California, San Diego, and author of the book _Louder Than Words_. "They found something totally surprising," Bergen says. "It's not just certain specific little regions in the brain, regions dedicated to language, that were lighting up. It was kind of a whole-brain type of process." The brain appears to be taking words, which are just arbitrary symbols, and translating them into things we can see or hear or do; language processing, rather than being a singular module, is "a highly distributed system" encompassing many areas of the brain. Our sensory experiences can also be applied to imagining novel concepts like "flying pigs". Our sensory capacities, ancestral features shared with our primate relatives, have been co-opted for more recent purposes, namely words and language. Bergen comments, "What evolution has done is to build a new machine, a capacity for language, something that nothing else in the known universe can do," he says. "And it's done so using the spare parts that it had lying around in the old primate brain."
Lara Cowell

Researchers Study What Makes Dyslexic Brains Different - 0 views

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    Dyslexia is the most common learning disability in the U.S. Scientists are exploring how human brains learn to read, and are discovering new ways that brains with dyslexia can learn to cope. 2 areas on the left side of the brain are key for reading: 1. the left temporoparietal cortex: traditionally used to process spoken language. When learning to read, we start using it to sound out words. 2. the occipitotemporal cortex: part of the visual processing center, located at the base of our brain, behind our ears. A person who never learned to read uses this part of the brain to recognize objects - like a toaster or a chair. But, as we become fluent readers, we train this brain area to recognize letters and words visually. These words are called sight words: any word that you can see and instantly know without thinking about the letters and sounds. This requires retraining the brain. When recognizing a chair, the brain naturally sees it from many different angles - left, right, up, down - and, regardless of the perspective, the brain knows it is a chair. But that doesn't work for letters. Look at a lowercase 'b' from the backside of the page, and it looks like a lowercase 'd.' They are the same basic shape and, yet, two totally different letters. But, as it does with a chair, the brain wants to recognize them as the same object. Everyone - not just people with dyslexia - has to teach the brain not to conflate 'b' and 'd'. The good news: intervention and training can help. At the end of the six week training sessions with dyslexics, the brain areas typically associated with reading, in the left hemisphere, became more active. Additionally, right hemisphere areas started lighting up and helping out with the reading process. The lead scientist, Dr. Eden, says this is similar to what scientists see in stroke victims, where other parts of the brain start compensating.
Lara Cowell

In the beginning was the word: How babbling to babies can boost their brains - 2 views

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    The more parents talk to their children, the faster those children's vocabularies grow and the better their intelligence develops. The problem seems to be cumulative. By the time children are two, there is a six-month disparity in the language-processing skills and vocabulary of toddlers from low-income families. Toddlers learn new words from their context, so the faster a child understands the words he already knows, the easier it is for him to attend to those he does not. Dr Anne Fernald, of Stanford, found that words spoken directly to a child, rather than those simply heard in the home, are what builds vocabulary. Plonking children in front of the television does not have the same effect. Neither does letting them sit at the feet of academic parents while the grown-ups converse about Plato. The effects can be seen directly in the brain. Kimberly Noble of Columbia University studies how linguistic disparities are reflected in the structure of the parts of the brain involved in processing language. Although she cannot yet prove that hearing speech causes the brain to grow, it would fit with existing theories of how experience shapes the brain. Babies are born with about 100 billion neurons, and connections between these form at an exponentially rising rate in the first years of life. It is the pattern of these connections which determines how well the brain works, and what it learns. By the time a child is three, there will be about 1,000 trillion connections in his brain, and that child's experiences continuously determine which are strengthened and which pruned. This process, gradual and more-or-less irreversible, shapes the trajectory of the child's life.And it is this gap, more than a year's pre-schooling at the age of four, which seems to determine a child's chances for the rest of his life.
Kathryn Murata

Linguist Tunes In To Pitch Processing In Brain - 4 views

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    Provides information on pitch in general and its relation to learning language, particularly pinpointing areas of the brain that process and interprets pitch in language.
Ryan Catalani

Q&A: The Unappreciated Benefits of Dyslexia | Wired Science | Wired.com - 5 views

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    "Dyslexic brains are organized in a way that maximizes strength in making big picture connections at the expense of weaknesses in processing fine details. ... The other big misconception is that dyslexia is fundamentally a learning disorder which is accompanied only by problems, rather than a different pattern of processing that can bring tremendous strengths in addition to the well-known challenges. ... dyslexic brains are especially good at putting together big pictures, or seeing larger context, or imagining how processes will play out over time"
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