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33 Pictures That Show 2016 Wasn't A Completely Terrible Year - 3 views

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    It's not all awful.
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To children (but not adults) a rose by any other name is still a rose - Association for... - 4 views

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    "Two vital parts of mentally organizing the world are classification, or the understanding that similar things belong in the same category; and induction, an educated guess about a thing's properties if it's in a certain category. ... 'For the last 30 to 40 years it has been believed that even for very young children, labels are category markers, as they are for adults,' explains psychologist Vladimir M. Sloutsky ... To test their hypothesis, the psychologists showed pictures of two imaginary creatures to preschoolers and college undergraduates. Both animals had a body, hands, feet, antennae, and a head. ... The difference arose when the head was a jalet's but [the] label was "flurp," or vice-versa. Then, most of the adults went with the label (we accept that a dolphin is a mammal, even though it looks and swims like a fish). The children relied on the head for identification. Regardless of its name, a thing with a jalet's head is a jalet." Link to the study (PDF): http://cogdev.cog.ohio-state.edu/Papers/2011/SD-VS-PsychScience.pdf
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Stanford technology helps scholars get 'big picture' of the Enlightenment - 0 views

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    "Researchers map thousands of letters exchanged in the 18th century's "Republic of Letters" ... According to Edelstein, "We tend to think of networks as a modern invention, something that only emerged in the Age of Information. In fact, going all the way back to the Renaissance, scholars have established themselves into networks in order to receive the latest news, find out the latest discoveries and circulate the ideas of others." ... "when you have a rich, dense and geographically expansive correspondence network," what exactly puts you at the hub? In other words, are you the leading light because you are a great thinker with provocative ideas? Or are you a good patron who can bring people together? Or is it that "you have goodies to give?""
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How the States Got Their Shapes - Accents and Difference in Language - 6 views

shared by Parker Tuttle on 13 Feb 12 - No Cached
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    If any of you like History Channel, this would be an interesting video to watch. This film explains why American citizens have different accents and how their take on the American language has affected the shapes of our states. Note: This video does not contain great quality in terms of sound or picture but is still a cool video to watch if you have time :)
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Can Babies Learn to Read? No, Steinhardt Study Finds - 0 views

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    Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don't instill reading skills in babies, a study by researchers at New York University's Steinhardt School of Culture, Education, and Human Development has found. In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development. To test children's emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases. No discernible differences were observed between the results of the experimental group vs. the control; yet parents of the infants in the experimental group perceived that their children were, in fact, acquiring words. :-)
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How I learned a language in 22 hours - 2 views

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    Fascinating article on language learning using an app called Memrise. The company's goal: to take all of cognitive science's knowhow about what makes information memorable, and combine it with all the knowhow from social gaming about what makes an activity fun and addictive, and develop a web app that can help anyone memorise anything. Two takeaways for language learning, and acquiring and retaining any subject matter: 1. Elaborative encoding. The more context and meaning you can attach to a piece of information, the likelier it is that you'll be able to fish it out of your memory at some point in the future. And the more effort you put into creating the memory, the more durable it will be. One of the best ways to elaborate a memory is to try visually to imagine it in your mind's eye. If you can link the sound of a word to a picture representing its meaning, it'll be far more memorable than simply learning the word by rote. Create mnemonics for vocabulary. 2. "Spaced repetition". Cognitive scientists have known for more than a century that the best way to secure memories for the long term is to impart them in repeated sessions, distributed across time, with other material interleaved in between. If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in. One study found that students studying foreign language vocabulary can get just as good long-term retention from having learning sessions spaced out every two months as from having twice as many learning sessions spaced every two weeks. To put that another way: you can learn the same material in half the total time if you don't try to cram.
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Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
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Read Slowly to Benefit Your Brain and Cut Stress - 2 views

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    Screens have changed our reading patterns from the linear, left-to-right sequence of years past to a wild skimming and skipping pattern as we hunt for important words and information. One 2006 study of the eye movements of 232 people looking at Web pages found they read in an "F" pattern, scanning all the way across the top line of text but only halfway across the next few lines, eventually sliding their eyes down the left side of the page in a vertical movement toward the bottom. None of this is good for our ability to comprehend deeply, scientists say. Reading text punctuated with links leads to weaker comprehension than reading plain text, several studies have shown. A 2007 study involving 100 people found that a multimedia presentation mixing words, sounds and moving pictures resulted in lower comprehension than reading plain text did. Slow reading means a return to a continuous, linear pattern, in a quiet environment free of distractions. Advocates recommend setting aside at least 30 to 45 minutes in a comfortable chair far from cellphones and computers. Some suggest scheduling time like an exercise session. Many recommend taking occasional notes to deepen engagement with the text.
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Learn to Read Chinese with Ease - 1 views

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    This is just a "picturesque" way to read Chinese. This was mentioned in class and this came to mind!
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Language acquisition: From sounds to the meaning: Do young infants know that words in l... - 0 views

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    Without understanding the 'referential function' of language (words as 'verbal labels', symbolizing other things) it is impossible to learn a language. Is this implicit knowledge already present early in infants? Marno, Nespor, and Mehler of the International School of Advanced Studies conducted experiments with infants (4 months old). Babies watched a series of videos where a person might (or might not) utter an (invented) name of an object, while directing (or not directing) their gaze towards the position on the screen where a picture of the object would appear. By monitoring the infants' gaze, Marno and colleagues observed that, in response to speech cues, the infant's gaze would look faster for the visual object, indicating that she is ready to find a potential referent of the speech. However, this effect did not occur if the person in the video remained silent or if the sound was a non-speech sound. "The mere fact of hearing verbal stimuli placed the infants in a condition to expect the appearance, somewhere, of an object to be associated with the word, whereas this didn't happen when there was no speech, even when the person in the video directed the infant's gaze to where the object would appear, concludes Marno. "This suggests that infants at this early age already have some knowledge that language implies a relation between words and the surrounding physical world. Moreover, they are also ready to find out these relations, even if they don't know anything about the meanings of the words yet. Thus, a good advice to mothers is to speak to their infants, because infants might understand much more than they would show, and in this way their attention can be efficiently guided by their caregivers."
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Readers Build Vivid Mental Simulations Of Narrative Situations - 12 views

  • The study, forthcoming in the journal Psychological Science, is one of a series in which Zacks and colleagues use functional magnetic resonance imaging (fMRI) to track real-time brain activity as study participants read and process individual words and short stories.
  • changes in the objects a character interacted with (e.g., "pulled a light cord") were associated with increases in a region in the frontal lobes known to be important for controlling grasping motions. Changes in characters' locations (e.g., "went through the front door into the kitchen") were associated with increases in regions in the temporal lobes that are selectively activate when people view pictures of spatial scenes.
  • readers create vivid mental simulations of the sounds, sights, tastes and movements described in a textual narrative while simultaneously activating brain regions used to process similar experiences in real life.
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Pittsburgh and the Dilemma of Anti-Semitic Speech Online - The Atlantic - 0 views

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    Robert Bowers, the alleged Pittsburgh synagogue killer, had an online life like many thousands of anti-Semitic Americans. He had Twitter and Facebook accounts and was an active user of Gab, a right-wing Twitter knockoff with a hands-off approach to policing speech. The Times of Israel reported that among anti-Semitic conspiracy theories and slurs, Bowers had recently posted a picture of "a fiery oven like those used in Nazi concentration camps used to cremate Jews, writing the caption 'Make Ovens 1488F Again,'" a white-supremacist reference. Then he made one last post, saying, "I'm going in," and allegedly went to kill 11 people at the Tree of Life synagogue in Pittsburgh. Only then did his accounts come down, just like Cesar Sayoc's, the mail-bomb suspect. This is how it goes now. Both of these guys made nasty, violent, prejudiced posts. Yet, as reporter after reporter has noted, their online lives were-to the human eye at least-indistinguishable from the legions of other trolls who say despicable things. There is just no telling who will stay in the comments section and who will try to kill people in the real world. It was not long ago that free-speech absolutism was the order of the day in Silicon Valley. But that was before anti-Semitic attacks spiked; before the Charlottesville, Virginia, killing; before the kind of open racism that had lost purchase in American culture made its ugly resurgence. Each new incident ratchets up the pressure on technology companies to rid themselves of their trolls. But the culture they've created will not prove easy to stamp out.
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Inside J.R.R. Tolkien's Notebooks, a Glimpse of the Master Philologist at Work - 0 views

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    This article has some pictures of Tolkien's notebooks that he created four elvish in. The languages he made for Lord of The Rings were fairly complex. They were all derived from each other and he even created historical evolution throughout the languages.
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How to Listen Without Getting Defensive - The Gottman Institute - 0 views

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    This article is geared for couples, but the advice could be extrapolated to any social relationship. Self-soothing is crucial for effective listening, and these are some strategies to help you do this: 1. Write down what your partner says and any defensiveness you're feeling 2. Be mindful of love and respect (remember the big picture and why you like this person) 3. Slow down and breathe. 4. Hold on to yourself: look inward and see what you are telling yourself about what this conflict means and how it may impact you. Also, consider that your partner's complaint may have truth to it. Sometimes we hold onto a distorted self-portrait. 5. Don't take your partner's complaint personally. 6. Ask for a reframe: if the other person is saying something that is triggering, ask them to say it in a different way. 7. Push the pause button: agree to take a 20 minute break, so the fight-flight response is deactivated, then resume.
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Early Language Skills Tied to Higher IQ Decades Later - 0 views

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    This study followed 1,000 people and compared their test results as children vs. at age 50. The kids who could name objects/animals in pictures, form a sentence, and share experiences more quickly than other children tended to show higher IQ's later on in life.
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Practice makes perfect: Switching between languages pays off - 1 views

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    Research from Concordia University in Montreal reveals a new perk visible in the problem-solving skills of bilingual toddlers. The study assessed the vocabularies of 39 bilingual children and 43 monolinguals when they were aged 24 months, and then again at 31 months. During the second assessment, the researchers also had the young participants perform a battery of tasks to test their cognitive flexibility and memory skills. While overall, there was little difference between the bilingual and monolingual toddlers, bilingual children performed significantly better on the conflict inhibition tasks than did their monolingual counterparts. Conflict inhibition refers to the mental process of overriding a well-learned rule that you would normally pay attention to. These were the two tasks: 1. Reverse categorization -- participants were told to put a set of little blocks into a little bucket and big blocks into a big bucket. Then the instructions were switched -- big blocks in the little bucket and little blocks in the big bucket. 2. Shape conflict -- participants were shown pictures of different sized fruit and asked to name them. Then a new series of images was shown, with a small fruit embedded inside a large one. Toddlers were asked to point to the little fruit. Crivello, one of the lead researchers, commented that "Language switching underlies the bilingual advantage on conflict tasks. In conflict inhibition, the child has to ignore certain information -- the size of a block relative to a bucket, or the fact that one fruit is inside another. That mirrors the experience of having to switch between languages, using a second language, even though the word from a first language might be more easily accessible."
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Are you phubbing right now? What it is and why science says it's bad for your relations... - 0 views

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    "Phubbing" is the practice of snubbing others in favor of our mobile phones. Research is revealing the profound impact this sort of snubbing can have on our relationships and well-being. There's an irony here. When we're staring at our phones, we're often connecting with someone on social media or through texting. Sometimes, we're flipping through our pictures the way we once turned the pages of photo albums, remembering moments with people we love. Unfortunately, however, this can severely disrupt our actual, present-moment, in-person relationships, which also tend to be our most important ones. The article details several deleterious effects of phubbing.
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