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Lakoff cognitive linguistics

By George Lakoff. Includes indexes of conceptual metaphors, e.g., - A force is a moving object- A problem is a body of water- Psychological forces are physical forces- Time is a landscape we move through- Words are weapons Includes examples for each. E.g., for "A problem is a body of water": - He dived right into the problem.- The murky waters of the investigation frustrated him.- He'd been fishing for the answer for weeks.- Finally the answer surfaced.- The answer's just floating around out there.

AHH! We needed this. Thanks, Ryan!

Neuroscientists are testing the embodied cognition metaphor theory articulated by Lakoff and Johnson using fMRI technology. Lakoff and Johnson argue that human cognition is embodied-that human concepts are shaped by the physical features of human brains and bodies, or as Lakoff puts it, "Our physiology provides the concepts for our philosophy."

Excerpts from book

Donald Trump has begun casting all unfavorable news coverage as fake news. In one tweet, he even went so far as to say that "any negative polls are fake news." And many of his supporters have picked up and run with his new definition. The ability to reshape language - even a little - is an awesome power to have. According to language experts on both sides of the aisle, the rebranding of fake news could be a genuine threat to democracy.

Metaphors are extremely useful things. They provide a common language-an agreed-upon shorthand-for truths that can be difficult to discuss in terms that are simultaneously broad and precise. It doesn't take a Lakoff or a Luntz to appreciate the power of shared metonyms, particularly as the country grapples with the results of an election that was a political embodiment of that well-worn Fitzgerald line: "The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function." This election, in particular, featured many more than two oppositional ideas. The 2018 midterms were about voter suppression, which is also to say about robbing swaths of Americans of their constitutional rights, which is also to say about structuralized inequality. They were about enfranchisement and its opposite. They were about progress. They were about backlash. They were about women winning. They were about women losing. They were about compassion empowered, and racism rewarded, and hard work realized, and cruelty weaponized, and corruption unpunished. They were about hatred. They were about love. They were about history made. They were about history ignored. They were about American exceptionalism in the best sense and-at the same time-in the worst. How do you sum that up in a headline or a news article? How do you talk about it in neatly cable-newsed sound bites? The true answer is that you can't, and the even truer answer is that this is why it is necessary to have a flourishing and extremely diverse media ecosystem, so that a broadly coherent picture might emerge from the individual efforts-but the more practical and immediate answer is that you can try to use metaphors to summarize the situation. You can talk about waves, with their familiarity and their liquidity and their visual power, and you can talk about the color of your notional water, and the size and shape of the swell, and you