Your Brain on Metaphors - The Chronicle Review - The Chronicle of Higher Education - 2 views
-
Lara Cowell on 23 Sep 14Neuroscientists are testing the embodied cognition metaphor theory articulated by Lakoff and Johnson using fMRI technology. Lakoff and Johnson argue that human cognition is embodied-that human concepts are shaped by the physical features of human brains and bodies, or as Lakoff puts it, "Our physiology provides the concepts for our philosophy."