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"www.stolaf.edu/depts/cis/wp/tiano/project/.../metaphors.pdf"

Article touching upon the usage of sports metaphors in our culture

This is the second part of the article about political mass communication. It mostly deals with things like collocations, fill-ins, and framing. Collocations are words that are often used with others and so carry a particular connotations because of their association. For example, calling someone a rabid feminist vs. calling them a radical feminist would suggest more danger and wildness because of the use of the word rabid. Fill-ins refer to the use of deliberately obfuscating or vague language which encourages the listeners to respond by filling-in the gaps with their own preconceived notions or biases and can be a helpful persuasive tool. For example, saying something like, "they want to control you." The "they" here is vague and thus allows the listener to fill in with whatever they want. The article also touches on doublespeak and the use of euphemisms to refer to unpleasant topics (George W. Bush and enhanced interrogation anyone?). Framing, more broadly refers to the use of these tactics to get listeners to interpret the speech in certain ways favorable to the speaker.