With respect to metaphor, for
instance, listeners are aware of conventions with respect to the use of words, one of
which might be formulated as, words are generally used to convey one of the lead meanings
given in their dictionary entry. A metaphor violates that convention, as in this headline
for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards,"
accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)