TV viewing helped white boys feel better about themselves, and left white girls, black girls, and black boys feeling worse. White boys saw male media comparisons as having it good: “positions of power, prestigious jobs, high education, glamorous houses, a beautiful wife” all easily attained, as if prepackaged. Girls and women saw female media comparisons in more simplistic and limited roles, “focused on the success they have because of how they look, not what they do, what they think or how they got there.” Black boys also saw their media comparisons in the negative, limited roles of “criminals, hoodlums and buffoons, with no other future options.”