Brian Stelter: I Never Truly Understood Fox News Until Now - The Atlantic - 0 views
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extreme tension between the newsroom and the much larger opinion operation came up in alm
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ost every interview I conducted for Hoax, my book about the disturbing relationship between Fox and Trump.
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Other sources at Fox told me to think of it not as a network per se, but as a profit machine. They feared doing anything that would disrupt the machine. “I feel like Fox is being held hostage by its audience,” a veteran staffer told me, perhaps justifying his own participation by portraying himself as a victim.
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When I printed these confessions in Hoax, I wrote that everyone at Fox was “profoundly afraid of losing the audience and the resulting piles of cash.” I cited the former morning-show producer, who told me, “We were deathly afraid of our audience leaving, deathly afraid of pissing them off.”
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why the new legal filing by Dominion is such a showstopper. We can read exactly what the leaders and stars of Fox News really think. This is my biggest takeaway: In the days after Biden won the election, while Trump tried to start the steal by shouting “Stop the Steal,” the most powerful people at Fox News were not concerned about the health of U.S. democracy. They were concerned about Fox’s brand and their own bottom line.
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here were spontaneous celebrations in major cities and long faces across Fox’s airwaves. The consensus view both inside and outside the network was that Fox’s acknowledgment of reality—and specifically its early projection that Biden had won Arizona—had turned the audience against the network.
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According to the Dominion filing, Carlson texted his producer that weekend and said, “Do the executives understand how much credibility and trust we’ve lost with our audience? We're playing with fire, for real....an alternative like newsmax could be devastating to us.”
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One snippet of texts shows Scott telling Lachlan that viewers were “going through the 5 stages of grief.” Angling to impress her boss, she said the Arizona projection was damaging, “but we will highlight our stars and plant flags letting the viewers know we hear them and respect them.”
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inside Fox, which is first and foremost a provider of entertainment, respect meant something else. Reading the texts and emails, I was reminded of another thing the Fox & Friends producer had said. “We were deathly afraid” of the audience, he admitted, “but we also laughed at them. We disrespected them. We weren’t practicing what we preached.”
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That’s what Dominion is arguing in the legal realm—that Fox’s leaders were saying one thing privately and another thing publicly.
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The other crucial metric Fox leaders were watching, of course, was the Nielsen ratings chart. The Dominion filing contains snippets of conversations from later in November that showcase Hannity’s alarm. “The network is being rejected,” he texted Carlson and Ingraham, to which Carlson responded, “I’ve heard from angry viewers every hour of the day all weekend, including at dinner tonight.” So they each found ways to wink and nod to voting irregularities and unfair systems—showing “respect” to viewers by actively misinforming them.
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In a separate thread, on November 24, one of Hannity’s producers cited minute-by-minute ratings from the prior week’s episodes and said, “Our best minutes from last week were on the voting irregularities.” The conspiracy-laden segments continued on Fox through December, the ratings improved, and the country’s political divide deepened
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Inside Fox, the prime-time stars and senior executives raged against the network’s reporters not because they doubted that Biden had won, but because the truth was too disturbing to the audience that had made them rich. Fox’s postelection strategy, the texts and emails suggest, was to stop rubbing Biden in its viewers’ faces. But in their effort to show their viewers “respect,” they ultimately disrespected both their audience and the American experiment they claim to protect.