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Javier E

My dad predicted Trump in 1985 - it's not Orwell, he warned, it's Brave New World | Med... - 0 views

  • But an image? One never says a picture is true or false. It either captures your attention or it doesn’t. The more TV we watched, the more we expected – and with our finger on the remote, the more we demanded – that not just our sitcoms and cop procedurals and other “junk TV” be entertaining but also our news and other issues of import.
  • This was, in spirit, the vision that Huxley predicted way back in 1931, the dystopia my father believed we should have been watching out for. He wrote:
  • What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture.
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  • Today, the average weekly screen time for an American adult – brace yourself; this is not a typo – is 74 hours (and still going up)
  • The soundbite has been replaced by virality, meme, hot take, tweet. Can serious national issues really be explored in any coherent, meaningful way in such a fragmented, attention-challenged environment?
  • how engaged can any populace be when the most we’re asked to do is to like or not like a particular post, or “sign” an online petition?
  • How seriously should anyone take us, or should we take ourselves, when the “optics” of an address or campaign speech – raucousness, maybe actual violence, childishly attention-craving gestures or facial expressions – rather than the content of the speech determines how much “airtime” it gets, and how often people watch, share and favorite it?
  • Our public discourse has become so trivialized, it’s astounding that we still cling to the word “debates” for what our presidential candidates do onstage when facing each other.
  • Who can be shocked by the rise of a reality TV star, a man given to loud, inflammatory statements, many of which are spectacularly untrue but virtually all of which make for what used to be called “good television”?
  • Who can be appalled when the coin of the realm in public discourse is not experience, thoughtfulness or diplomacy but the ability to amuse – no matter how maddening or revolting the amusement?
  • “Television is a speed-of-light medium, a present-centered medium,” my father wrote. “Its grammar, so to say, permits no access to the past … history can play no significant role in image politics. For history is of value only to someone who takes seriously the notion that there are patterns in the past which may provide the present with nourishing traditions.”
  • Later in that passage, Czesław Miłosz, winner of the Nobel prize for literature, is cited for remarking in his 1980 acceptance speech that that era was notable for “a refusal to remember”; my father notes Miłosz referencing “the shattering fact that there are now more than one hundred books in print that deny that the Holocaust ever took place”.
  • “An Orwellian world is much easier to recognize, and to oppose, than a Huxleyan,” my father wrote. “Everything in our background has prepared us to know and resist a prison when the gates begin to close around us … [but] who is prepared to take arms against a sea of amusements?”
  • I wish I could tell you that, for all his prescience, my father also supplied a solution. He did no
  • First: treat false allegations as an opportunity. Seek information as close to the source as possible.
  • Second: don’t expect “the media” to do this job for you. Some of its practitioners do, brilliantly and at times heroically. But most of the media exists to sell you things.
  • Finally, and most importantly, it should be the responsibility of schools to make children aware of our information environments, which in many instances have become our entertainment environments
  • We must teach our children, from a very young age, to be skeptics, to listen carefully, to assume everyone is lying about everything. (Well, maybe not everyone.)
  • “what is required of us now is a new era of responsibility … giving our all to a difficult task. This is the price and the promise of citizenship.”
  • we need more than just hope for a way out. We need a strategy, or at least some tactics.
Javier E

All The Things You Never Even Knew You Wanted To Know About Neil Postman - NeilPostman.org - 0 views

  • here are some Big Ideas that have stuck out to me:
  • The medium is the message. Borrowing from McLuhan, he explained that every medium — TV, radio, typography, oral transmission — changes and biases the message itself
  • Subjects should be taught as history. “Every teacher,” Postman said, “must be a history teacher.” Every subject has a fascinating history.
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  • Video tends to bias towards the “peek-a-book world”: trivial content that vanishes in seconds, constantly flickering images, yet the viewer has a hard time turning away no matter the subject… because the medium is just so darn entertaining
  • Education ≠ entertainment
  • School is about asking questions; TV is about passive consumption. School is about the development of language; TV demands attention to images.
  • TV is always fun and entertaining; serious education is not.
  • by equating education with entertainment children would never learn the rigorous of serious schooling.
  • The written word, for example, tends to bias the message towards linear thinking, logic, exposition, and delayed response.
  • To teach a subject without the history of how it happened “is to reduce knowledge to a mere consumer product,” he said. “It is to deprive students of a sense of the meaning of what we know, and of how we know.
  • To teach about the atom without Democritus, to teach about electricity without Faraday, to teach about political science without Aristotle or Machiavelli, to teach about music without Haydn, is to refuse our students access to The Great Conversation. It is to deny them knowledge of their roots
  • Fear Huxley’s future, not Orwell’s. Everyone is worried about Big Brother… but we should really fear ourselves. We live in a society where we can spend hours on devices entertaining ourselves.
  • We can amuse ourselves to death.
  • How we talk is how we think. “Any significant change in our ways of talking can lead to a change in point of view.”
  • The words we use convey meaning and if you can convince others to use your words, perspectives can shift.
  • Technology is a doubled-edged sword. Technology giveth and taketh away.
  • The printing press allowed us to codify and pass down knowledge reliability but in exchange we gave up our memories.
  • Mobile phones gave us constant communication but now we’re always distracted and never alone.
  • What should I read first?
  • You should start with Amusing Ourselves to Death:
  • The foreword is brilliant. It’s short, here’s an excerpt:
  • We were keeping our eye on 1984. When the year came and the prophecy didn’t, thoughtful Americans sang softly in praise of themselves. The roots of liberal democracy had held. Wherever else the terror had happened, we, at least, had not been visited by Orwellian nightmares.
  • But we had forgotten that alongside Orwell’s dark vision, there was another - slightly older, slightly less well known, equally chilling: Aldous Huxley’s Brave New World.
  • Orwell warns that we will be overcome by an externally imposed oppression.
  • But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.
  • What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.
  • What Orwell feared were those who would ban books
  • Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism
  • Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance.
  • Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture
  • As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions”.
  • In 1984, Huxley added, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure.
  • In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.
Javier E

Science fiction's curious ability to predict the future | The Spectator - 0 views

  • how many policy decisions have been influenced by dystopian visions? And how often did these turn out to be wise ones?
  • The 1930s policy of appeasement, for example, was based partly on an exaggerated fear that the Luftwaffe could match H.G. Wells’s Martians in destroying London.
  • science fiction has been a source of inspiration, too. When Silicon Valley began thinking about how to use the internet, they turned to writers such as William Gibson and Neal Stephenson. Today, no discussion of artificial intelligence is complete without reference to 2001: A Space Odyssey, just as nearly all conversations about robotics include a mention of Philip K. Dick’s Do Androids Dream of Electric Sheep? or the movie it inspired, Blade Runner.
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  • who got the future most right? For the truth is that dystopia is now, not in some future date.
  • Science fiction provides us with a large sample of imagined discontinuities that might not occur if we only looked backwards.
  • Fahrenheit 451 (published in 1953 but set in 1999) describes an illiberal America where books are banned and the job of firemen is to burn them. (Though the novel is sometimes interpreted as a critique of McCarthyism, Bradbury’s real message was that the preference of ordinary people for the vacuous entertainment of TV and the willingness of religious minorities to demand censorship together posed a creeping threat to the book as a form for serious content.)
  • In a remarkable letter written in October 1949, Aldous Huxley — who had been Orwell’s French teacher at Eton — warned him that he was capturing his own present rather than the likely future. ‘The philosophy of the ruling minority in Nineteen Eighty-Four,’ Huxley wrote, ‘is a sadism which has been carried to its logical conclusion… Whether in actual fact the policy of the boot-on-the-face can go on indefinitely seems doubtful. My own belief is that the ruling oligarchy will find less arduous and wasteful ways of governing and of satisfying its lust for power, and these ways will resemble those which I described in Brave New World’. Huxley’s Brave New World (1932) is a very different dystopia. Citizens submit to a caste system, conditioned to be content with physical pleasure. Self-medication (‘soma’), constant entertainment (the ‘feelies’), regular holidays and ubiquitous sexual titillation are the basis for mass compliance. Censorship and propaganda play a part, but overt coercion is rarely visible. The West today seems more Huxley than Orwell: a world more of corporate distraction than state brutality.
  • Yet none of these authors truly foresaw our networked world, which has combined the rising technological acceleration with a slackening of progress in other areas, such as nuclear energy, and a degeneration of governance. The real prophets are less known figures, like John Brunner, whose Stand on Zanzibar (1968) is set at a time — 2010 — when population pressure has caused social division and political extremism. Despite the threat of terrorism, US corporations are booming, thanks to a supercomputer. China is America’s new rival. Europe has united. Brunner envisaged affirmative action, genetic engineering, Viagra, Detroit’s collapse, satellite TV, in-flight video, gay marriage, laser printing, electric cars, the decriminalisation of marijuana and the decline of tobacco. There’s even a progressive president (albeit of the Africa state of Beninia, not America) named ‘Obomi’
  • With comparable prescience, William Gibson’s Neuromancer (1984) anticipates the world wide web and AI. Opening in the dystopian Japanese underworld of Chiba City, it imagines a global computer network in cyberspace called the ‘matrix’. Neal Stephenson’s Snow Crash (1992), which was especially popular among Facebook employees in the company’s early years, foresaw corporate overreach and virtual reality in an almost anarchic America. The state has withered away in California; everything has been privatised. Most people spend half their time in virtual reality, where their avatars have more fun than they themselves do in the real world. Meanwhile, flotillas of refugees approach via the Pacific. These cyberpunk Americas are much closer to the US in 2021 than the fascist dystopias of Lewis, Atwood or Roth.
  • Orwell and Huxley — have been outflanked when it comes to making sense of today’s totalitarian countries
  • Take China, which better resembles Yevgeny Zamyatin’s We: a book written in 1921, but suppressed by the Bolsheviks. It is set in a future ‘One State’ led by ‘the Benefactor’, where the ‘ciphers’ — who have numbers, not names, and wear standardised ‘unifs’ — are under constant surveillance. All apartments are made of glass, with curtains that can be drawn only when one is having state-licensed sex. Faced with insurrection, the omnipotent Benefactor orders the mass lobotomisation of ciphers, as the only way to preserve universal happiness is to abolish the imagination.
  • Chan Koonchung’s The Fat Years (2009) — which is banned in China. In this story, tap water is laced with drugs that render people docile, but at a cost. The month of February 2011 has been removed from public records and popular memory. This was when drastic emergency measures were introduced to stabilise the Chinese economy and assert China’s primacy in east Asia. Chan is one of a number of recent Chinese authors who have envisioned the decline of America, the corollary of China’s rise. The Fat Years is set in an imagined 2013, after a second western financial crisis makes China the world’s no. 1 economy.
  • Liu Cixin’s The Three-Body Problem (2006), a Chinese nanotechnology expert and a Beijing cop lead the global defence against an alien invasion that’s the fault of a misanthropic Chinese physicist.
Javier E

Puddleglum and the Savage - NYTimes.com - 0 views

  • both Huxley and Lewis looked at a utilitarian’s paradise — a world where all material needs are met, pleasure is maximized and pain eliminated — and pointed out what we might be giving up to get there: the entire vertical dimension in human life, the quest for the sublime and the transcendent, for romance and honor, beauty and truth.
  • Two passages from their work illustrate this point — that comfort purchased by sacrificing transcendence might not be worth the cost. The first comes from Lewis’s Narnia novel “The Silver Chair,” in which a character named Puddleglum confronts a queen who has confined the heroes in an underground kingdom, and lulled them with the insistence that the underground world is all there is — that ideas like the sun and sky are dangerous wishful thinking, undermining their immediate contentment. “Suppose we have only dreamed, or made up, all those things,” Puddleglum replies — “trees and grass and sun and moon and stars and Aslan himself. Suppose we have. Then all I can say is that, in that case, the made-up things seem a good deal more important than the real ones ... We’re just babies making up a game, if you’re right. But four babies playing a game can make a play-world which licks your real world hollow.”
  • The second comes from the end of “Brave New World,” when a so-called “Savage” raised outside the dystopia confronts its presiding “Controller,” Mustapha Mond. The Savage lists everything that’s been purged in the name of pleasure and order — historical memory, art and literature, religion and philosophy, the tragic sense. And Mond responds that “these things are symptoms of political inefficiency,” and that the comforts of modern civilization depend on excluding them. “But I don’t want comfort,” the Savage says. “I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”
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  • in many ways the impulses driving the Kennedy nostalgists are the same ones animating Lewis’s Puddleglum and Huxley’s Savage — the desire for grace and beauty, for icons and heroes, for a high-stakes dimension to human affairs that a consumerist, materialist civilization can flatten and exclude.
  • “It is a serious thing,” Lewis wrote, describing the implications of his religious worldview, “to live in a society of possible gods and goddesses, to remember that the dullest and most uninteresting person you talk to may one day be a creature which, if you saw it now, you would strongly be tempted to worship.”
maxwellokolo

Fake news: Too important to ignore - BBC News - 0 views

  •  
    From the section Entertainment & Arts "It is the customary fate of new truths," wrote TH Huxley, in one of my favourite quotes, "to begin as heresies, and end as superstitions." Fake news is nothing new, depending on what you mean by it.
Javier E

Tech C.E.O.s Are in Love With Their Principal Doomsayer - The New York Times - 0 views

  • The futurist philosopher Yuval Noah Harari worries about a lot.
  • He worries that Silicon Valley is undermining democracy and ushering in a dystopian hellscape in which voting is obsolete.
  • He worries that by creating powerful influence machines to control billions of minds, the big tech companies are destroying the idea of a sovereign individual with free will.
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  • He worries that because the technological revolution’s work requires so few laborers, Silicon Valley is creating a tiny ruling class and a teeming, furious “useless class.”
  • If this is his harrowing warning, then why do Silicon Valley C.E.O.s love him so
  • When Mr. Harari toured the Bay Area this fall to promote his latest book, the reception was incongruously joyful. Reed Hastings, the chief executive of Netflix, threw him a dinner party. The leaders of X, Alphabet’s secretive research division, invited Mr. Harari over. Bill Gates reviewed the book (“Fascinating” and “such a stimulating writer”) in The New York Times.
  • it’s insane he’s so popular, they’re all inviting him to campus — yet what Yuval is saying undermines the premise of the advertising- and engagement-based model of their products,
  • Part of the reason might be that Silicon Valley, at a certain level, is not optimistic on the future of democracy. The more of a mess Washington becomes, the more interested the tech world is in creating something else
  • he brought up Aldous Huxley. Generations have been horrified by his novel “Brave New World,” which depicts a regime of emotion control and painless consumption. Readers who encounter the book today, Mr. Harari said, often think it sounds great. “Everything is so nice, and in that way it is an intellectually disturbing book because you’re really hard-pressed to explain what’s wrong with it,” he said. “And you do get today a vision coming out of some people in Silicon Valley which goes in that direction.”
  • The story of his current fame begins in 2011, when he published a book of notable ambition: to survey the whole of human existence. “Sapiens: A Brief History of Humankind,” first released in Hebrew, did not break new ground in terms of historical research. Nor did its premise — that humans are animals and our dominance is an accident — seem a likely commercial hit. But the casual tone and smooth way Mr. Harari tied together existing knowledge across fields made it a deeply pleasing read, even as the tome ended on the notion that the process of human evolution might be over.
  • He followed up with “Homo Deus: A Brief History of Tomorrow,” which outlined his vision of what comes after human evolution. In it, he describes Dataism, a new faith based around the power of algorithms. Mr. Harari’s future is one in which big data is worshiped, artificial intelligence surpasses human intelligence, and some humans develop Godlike abilities.
  • Now, he has written a book about the present and how it could lead to that future: “21 Lessons for the 21st Century.” It is meant to be read as a series of warnings. His recent TED Talk was called “Why fascism is so tempting — and how your data could power it.”
  • At the Alphabet talk, Mr. Harari had been accompanied by his publisher. They said that the younger employees had expressed concern about whether their work was contributing to a less free society, while the executives generally thought their impact was positive
  • Some workers had tried to predict how well humans would adapt to large technological change based on how they have responded to small shifts, like a new version of Gmail. Mr. Harari told them to think more starkly: If there isn’t a major policy intervention, most humans probably will not adapt at all.
  • It made him sad, he told me, to see people build things that destroy their own societies, but he works every day to maintain an academic distance and remind himself that humans are just animals. “Part of it is really coming from seeing humans as apes, that this is how they behave,” he said, adding, “They’re chimpanzees. They’re sapiens. This is what they do.”
  • this summer, Mark Zuckerberg, who has recommended Mr. Harari to his book club, acknowledged a fixation with the autocrat Caesar Augustus. “Basically,” Mr. Zuckerberg told The New Yorker, “through a really harsh approach, he established 200 years of world peace.”
  • He said he had resigned himself to tech executives’ global reign, pointing out how much worse the politicians are. “I’ve met a number of these high-tech giants, and generally they’re good people,” he said. “They’re not Attila the Hun. In the lottery of human leaders, you could get far worse.”
  • Some of his tech fans, he thinks, come to him out of anxiety. “Some may be very frightened of the impact of what they are doing,” Mr. Harari said
  • as he spoke about meditation — Mr. Harari spends two hours each day and two months each year in silence — he became commanding. In a region where self-optimization is paramount and meditation is a competitive sport, Mr. Harari’s devotion confers hero status.
  • He told the audience that free will is an illusion, and that human rights are just a story we tell ourselves. Political parties, he said, might not make sense anymore. He went on to argue that the liberal world order has relied on fictions like “the customer is always right” and “follow your heart,” and that these ideas no longer work in the age of artificial intelligence, when hearts can be manipulated at scale.
  • Everyone in Silicon Valley is focused on building the future, Mr. Harari continued, while most of the world’s people are not even needed enough to be exploited. “Now you increasingly feel that there are all these elites that just don’t need me,” he said. “And it’s much worse to be irrelevant than to be exploited.”
  • The useless class he describes is uniquely vulnerable. “If a century ago you mounted a revolution against exploitation, you knew that when bad comes to worse, they can’t shoot all of us because they need us,” he said, citing army service and factory work.
  • Now it is becoming less clear why the ruling elite would not just kill the new useless class. “You’re totally expendable,” he told the audience.
  • This, Mr. Harari told me later, is why Silicon Valley is so excited about the concept of universal basic income, or stipends paid to people regardless of whether they work. The message is: “We don’t need you. But we are nice, so we’ll take care of you.”
  • On Sept. 14, he published an essay in The Guardian assailing another old trope — that “the voter knows best.”
  • “If humans are hackable animals, and if our choices and opinions don’t reflect our free will, what should the point of politics be?” he wrote. “How do you live when you realize … that your heart might be a government agent, that your amygdala might be working for Putin, and that the next thought that emerges in your mind might well be the result of some algorithm that knows you better than you know yourself? These are the most interesting questions humanity now faces.”
  • Today, they have a team of eight based in Tel Aviv working on Mr. Harari’s projects. The director Ridley Scott and documentarian Asif Kapadia are adapting “Sapiens” into a TV show, and Mr. Harari is working on children’s books to reach a broader audience.
  • Being gay, Mr. Harari said, has helped his work — it set him apart to study culture more clearly because it made him question the dominant stories of his own conservative Jewish society. “If society got this thing wrong, who guarantees it didn’t get everything else wrong as well?” he said
  • “If I was a superhuman, my superpower would be detachment,” Mr. Harari added. “O.K., so maybe humankind is going to disappear — O.K., let’s just observe.”
  • They just finished “Dear White People,” and they loved the Australian series “Please Like Me.” That night, they had plans to either meet Facebook executives at company headquarters or watch the YouTube show “Cobra Kai.”
Javier E

George Soros: Facebook and Google a menace to society | Business | The Guardian - 0 views

  • Facebook and Google have become “obstacles to innovation” and are a “menace” to society whose “days are numbered”
  • “Mining and oil companies exploit the physical environment; social media companies exploit the social environment,” said the Hungarian-American businessman, according to a transcript of his speech.
  • In addition to skewing democracy, social media companies “deceive their users by manipulating their attention and directing it towards their own commercial purposes” and “deliberately engineer addiction to the services they provide”. The latter, he said, “can be very harmful, particularly for adolescents”
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  • “This is particularly nefarious because social media companies influence how people think and behave without them even being aware of it. This has far-reaching adverse consequences on the functioning of democracy, particularly on the integrity of elections.”
  • There is a possibility that once lost, people who grow up in the digital age will have difficulty in regaining it. This may have far-reaching political consequences.”
  • Soros warned of an “even more alarming prospect” on the horizon if data-rich internet companies such as Facebook and Google paired their corporate surveillance systems with state-sponsored surveillance – a trend that’s already emerging in places such as the Philippines.
  • “This may well result in a web of totalitarian control the likes of which not even Aldous Huxley or George Orwell could have imagined,”
  • “The internet monopolies have neither the will nor the inclination to protect society against the consequences of their actions. That turns them into a menace and it falls to the regulatory authorities to protect society against them,
  • He also echoed the words of world wide web inventor Sir Tim Berners-Lee when he said the tech giants had become “obstacles to innovation” that need to be regulated as public utilities “aimed at preserving competition, innovation and fair and open universal access”.
  • Earlier this week, Salesforce’s chief executive, Marc Benioff, said that Facebook should be regulated like a cigarette company because it’s addictive and harmful.
  • In November, Roger McNamee, who was an early investor in Facebook, described Facebook and Google as threats to public health.
Javier E

Opinion | If Stalin Had a Smartphone - The New York Times - 0 views

  • As online life expands, neighborhood life and social trust decline. As the social fabric decays, social isolation rises and online viciousness and swindling accumulate, you tell people that the state has to step in to restore trust. By a series of small ratcheted steps, you’ve been given permission to completely regulate their online life.
  • This, too, is essentially what is happening in China.As George Orwell and Aldous Huxley understood, if you want to be a good totalitarian, it isn’t enough to control behavior. To have total power you have to be able to control people’s minds. With modern information technology, the state can shape the intimate information pond in which we swim
  • Human history is a series of struggles for power. Every few generations, just for fun, the gods give us a new set of equipment that radically alters the game. We thought the new tools would democratize power, but they seem to have centralized it. It’s springtime for dictators
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  • Back in Stalin’s day, social discipline was so drastic. You had to stage a show trial (so expensive!), send somebody to the gulag or organize a purge. Now your tyranny can be small, subtle and omnipresent. It’s like the broken windows theory of despotism. By punishing the small deviations, you prevent the big ones from ever happening.
  • Third, thanks to big data, today’s Stalin would be able to build a massive Social Credit System to score and rank citizens, like the systems the Chinese are now using. Governments, banks and online dating sites gather data on, well, everybody. Do you pay your debts? How many hours do you spend playing video games? Do you jaywalk?
  • some of the best minds in the world have spent tens of billions of dollars improving tools that predict personal consumption. This technology, too, has got to come in handy for any modern-day Stalin.
  • One Chinese firm, Yitu, installed a system that keeps a record of employees’ movements as they walk to the break room or rest room. It records them with blue dotted lines on a monitor. That would be so helpful for your thoroughly modern dictator.
  • this is not even to mention the facial recognition technology the Chinese are using to keep track of their own citizens. In Beijing, facial recognition is used in apartment buildings to prevent renters from subletting their apartments.
  • I feel bad for Joseph Stalin. He dreamed of creating a totalitarian society where every individual’s behavior could be predicted and controlled. But he was born a century too early. He lived before the technology that would have made being a dictator so much easier!
  • The internet of things means that our refrigerators, watches, glasses, phones and security cameras will soon be recording every move we make.
  • In the second place, thanks to artificial intelligence, Uncle Joe would have much better tools for predicting how his subjects are about to behave.
  • f your score is too low, you can get put on a blacklist. You may not be able to visit a museum. You may not be able to fly on a plane, check into a hotel, visit the mall or graduate from high school. Your daughter gets rejected by her favorite university.
Javier E

Reach Out and Elect Someone-Postman.pdf - 0 views

  • Politics, he tells him, is the greatest spectator sport in America. In I 966, Ronald Reagan used a different metaphor. "Politics," he said, "is just like show business."
  • I~ politic~ were like a sporting event, there would be several virtues to attach to its name: clarity, honesty, excellence.
  • The television commercial has been the chief instrument in(. • creating the modem methods of presenting political ideas.
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  • In America, the fundamental metaphor for political discourse is the television commercial.
  • An \ American who has reached the age of forty will have seen well h ver one million television commercials in his or her lifeti~e, nd has close to another million to go before the first Social ecurity check arrives.
  • the practice of capitalism has its contradictions. I Cartels and monopolies, for example, undermine the theo,ry
  • evision commercials make hash of it. To take the simplest example: To be rationally considered, any claim-commercial ! or otherwise-~ust be made in language. More precisely, it i' must take the fomi of a proposition, for that is· the universe of II discourse from which such words as "true" apd "false" come. If that universe of discourse is discarded, then 'the application of/ empirical tests, logical analysis or any of the othtr instrum¢nts \ of reason are impotent.
  • Today, on television commercials, propositions are as. scarce as unattractive people. The truth or falsity of an advertiser's claim is simply_not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama-a mythology, if you will-of handsome people selling, buying and eating hamb_urgers, and being driven to near ecstasy by their good fortune.
  • t has accomplished this in two ways. The first_ is by requiring its form'AQ) to be used in political ca~p~igns.
  • the commercial insists ~n . , an unprecedented brevity of expression.
  • One can like or dislike a television commercial, of course. But one cannot refute it.
  • What the advertiser needs to know is not what l is right about the product but what is wrong about the buyer. And so, the balance of business expenditures shifts from product .. research to market research. The television commercial has oriented business away from making products of value and toward making consumers feel valuable, which means that the business of business has now become pseudo-therapy. The consumer is a patient assured by psycho-dramas.
  • pear so to anyone hearing or reading it. But the commercial disdains exposition, for that takes tinie and invites argument. It is a very bad commercial indeed that engages the viewer in wondering about the validity of th~ point_ being made.
  • More9ver, commercials have the advantage of vivid visual symbols through which we may easily learn the lessons being taught. Among those lessons are that shor:t and simple messages are preferable to long and complex ones; that drama is to be preferred over exposition; that being sold solutions is better than being confronted with 1 questions about ·problems.
  • ninous form of pubhc commumcauon m our society, it was I inevitable that Americans would ac~ommo~~te themselves ,~o tl:le philosophy of television commercials. By accommodate, I mean that we accept them as a normal and plausible form of discourse. By "philosophy," I mean that the television commerl cial has embedded in it certain assumptions about the nature of communication that run counter to those of other media, espe( dally the printed word.
  • Such beli~fs would naturally have implications for our orientation to political discourse; that is to say, we may begin to accept as normal certain assumptions about the political domain that either derive from or are amplified by the tekvision commercial.
  • For example, a person who has seen one million television commercials might well believe that all political problems have fast solutions through simple measures-or ought to. Or that complex language is not to be trusted, and that all problems lend themselves to theatrical expression. Or that argument is in bad taste, and leads only to an intolerable uncertainty.
  • But what virtues attach to politics if Ronald Reagan is right? show business is not entirely ·without an idea of excellence, but its main business is to please the crowd, and its principal instrument is artifice. If politics is like show business, then the idea is not to pursue excellence, clarity or honesty but to appear as if you are, which is another matter altogether.
  • Such a: person may also come to believe that it is not necessary to draw any line between politics and other forms of social life. Just as a television commercial will use an athlete, an act<;>r, a musician, a novelist, a scientist or a countess to s~eak for the virtues (?f a product in no way within their domain of expertise, television also frees politicians from the limited field of their own expertise.
  • The commercial asks us to believe that all problems am solvable, that they are solvable fast, and that they are solvable fast through the interventions of technology, techniques and chemistry.
  • his is, of course, a preposterous theory about the roots of discontent, and would ap-
  • Although it may go ,too far to say that the politician-ascelebrity has, by itself, made political partie~ irrelevant, there is certainly a conspicuous correlation between the rise of the former and the decline of the latter.
  • The point is that television does not reveal whol the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by "better"
  • such things as more capable in negotiation, more imaginative in ) executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, ._and so on. The reason has, almost entirely, to do with "image."
  • This is the lesson of all great television commercials: TheD provide a slogan, a symbol or a focus that creates for viewers a comprehensive and compelling image of themselves.
  • But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare 41d deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience.
  • In the shift from party politics to television ·politics, the same goal is sought. We are not permitted to know who is best at being President or Governor or Sena~or, but whose image is best in touching and soothing the deep reaches of our discontent.
  • The historian Carl Schorske has, in my opinion, circled closer to the truth by noting that the modem mind has grown indifferent to history because history has become useless to it; in other words, it is not obstinacy or ignorance but a sense of irrelevance that leads to the diminution of history.
  • It follows from this that hjggr¥_can play no significant role in image politics. For history is of value only to someone who takes seriously the notion that there are patterns in the past which may provide the present with nourishing traditions.
  • "The past is a world," Thomas Carlyle said, "and not a void of [ grey haze." But he wrote this at a time when the book was the principal medium of serious public discourse.
  • Terence Moran, I be~ lieve, lands on the target in saying that with media whose structure is biased toward furnishing images and fragments, we are deprived of access to an historical perspective. In the absence of continuity and context, he says, "bits of information cannot be integrated into an intelligent and consistent whole."·
  • A book is all history. Everything about it takes one back in time-from the way it is produced to its linear mode of exposition to the fact that the past tense is its most comfortable form of address. As no other medium before or since, the book promotes a sense of a coherent and usable past. In a conversation of books, history, as Carlyle understood it, is not only a world but a living world. It is
  • We do opt refuse to remember; neither do we find it exactly useless to remember. Rather, we are being rendered unfit to remember. For if remembering is to be something more than nostalgia, .it requires a contextual basis-a theory, a vision, a metaphorsomething within which facts can be organized and patterns discerned.
  • But televisio. n is a ~peed-of-light me~um, a present-centered \ medium, lts grammar, so to say, penruts no access to the past. Everything presented in moving pictures is experienced as happening "now," which is why we must be told in language that a ideotape we are seeing was made months before.
  • The politics of image and instantaneous news provides no such context, is, in fact, hampered by attempts to provide any. A mirror records only what you are wearing today. It is silent about yesterday. With television, we vault ourselves into a continuous, incoherent present.
  • "History," Henry Ford said, "is_bunk." Henry Ford was a typographic optimist. "History," the Electric Plug replies, "doesn't exist."
  • profound cultural proolem until the maturing of the Age of ·l Print. Whatever dangers th~re may be in a word that is written, such a word is a hundred times more dangerous when stamped by a press.
  • We ought also to look to Huxley, not Orwell, to understand the threat that television and other forms of imagery pose to the foundation of liberal democracy-namely, to freedom of information.
  • To paraphrase J David Riesman only slightly, in a world of printing, information is the gunpowder of the mind; hence come the censors in their austere robes to dampen the explosion.
  • Thus, Orwell envisioned that ( 1) government c:ontrol over (2) printed matter posed a serious threat for Western: democracies. He was wrong on both counts. (He was, of course, right on both counts insofar as Russia, China and other pre-electronic cultures are concerned.)
  • The Bill of Rights is largely a prescription for preventing government from restricting the flow of information and ideas. But the Founding Fathers did not foresee that tyranny by government might_ be superseded by another sort of problen:i altogether, namely, the corporate state, which through television now controls the flow of public discourse in America.
  • I merely note the fact with apprehension, as did George Gerbner, Dean of the Annenberg School of Communication, when he wrote:
  • in fact, information and ideas did not become a
  • Television is the new state religion run by a private Ministry of Culture (the three networks), offering a universal curriculum for all people, financed by a form of hidden taxation without representation. You pay when you wash, not when you watch, and whether or not you care to watch .... 6
  • The fight against censorship is a nineteenth-century issue, which was largely won in the twentieth.
  • What we are confronted with now is the problem posed by the economic and symbolic structure of television. Those who run television do not limit our a.ccess to information but in fact. widen it. Our Ministry of Culture is Huxleyan, not Orwellian., It does everything possible to encourage us to watch continuously. But what we watch is a medium which presents information in a form ~ that renders it simplistic, nonsubstantive, nonhistorical and noncontextual; that is to say, information packaged as entertainment.
  • Tyrants of all varieties' have always known about the value of providing the masses with amusement.s as a means of pacifying discontent. But most of them could not have even hoped for a situation in which the masses·would ignore that which does not amuse.
  • iri the Age of Television, our information environment is completely different from what it was in 1783; that we have less to fear from government restraints than from television glut;
  • That is why tyrants have always relied, and still do, on censorship. Censorship, after all, is the tribute tyrants pay to the assumption that a public knows the difference between serious discourse and entertainment-and cares.
  • hat, in fact, we have ~o way of protecting ourselves from information disseminated by corporate America; and that, therefore, the battles for liberty must be fought on different terrains from where they once were.
  • How delighted would be all the kings, czars and fuhrers of the past (and commissars of. the present) to know that censorship is not a necessity when ~II political discourse takes the form of a jest.
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