Web Strategy

Stay in touch with your readership with open-ended questions to find out what they REALLY want!

We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community

In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

Interesting details on a Web Strategy Survey.. Some interesting details include: - More than 60% had a web strategy that looked at least 6 months out - Only 57% of respondents can say they are confident their existing strategy is effective - Most effective strategies were planned six months in advance

More than 130 internet stakeholders were surveyed in December of 2008 on how they are approaching their web strategy in the upcoming year. Survey respondents represented internet professionals at corporations of all sizes, non-profit organizations and agencies.

Jeremeiah once again gives us indispensible tips on web strategy. He is spot on with his sentiment that many corporate blogs are untrusted.. This is because many of these blogs are just tossed up there to have one online. Most are filled with stuffy corporate marketing copy with no human voice and no outbound linking... Read this for tips

Today, I'm going to play doctor, in fact, I'm a specialist: A corporate blog doctor. Most corporate blogs aren't trusted, and here's a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.

This is actually a very good overview of link building and SEO strategies with MANY actionable tips and techniques.

I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.

Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)

Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.

Some good tips

Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.

Like everybody else, I am on my computer for hours a day and I need the fastest output the machine can handle. I work online, socialize online and get all my daily news from international data bases, so my PC has got to perform at an optimal level. Lately, it was running so slowly I was ready to scream. Buying a new computer was a bit out of financial bounds, so I had a look at the 1 click fix review and liked what I saw.

Twitter is one of the most satisfying ways to spread your website or idea. In addition to referrals, you can also gain loyal users, expert opinions, and possibly friends. It's unlike any other medium in its ability to propagate interesting things. Word of mouth has always been the best advertising and Twitter is the best vehicle on the internet for word of mouth.

Spreading your links and ideas virally with twitter

That is disturbing!

More on web analytics...

"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."

Great overview on what a Content Strategy is and all it entails

What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place. Otherwise, content strategy isn't strategy at all: it's just a glorified production line for content nobody really needs or wants. (See: your company's CMS.) Content strategy is also-surprise-a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content-a critically important process that's often glossed over or even skipped by project teams.

Why online presence

Why Seo?

Great ideas to add to your blogging strategy

Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.

It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.

Great insight on changes coming to Google's algorithm. This has the potential to have huge impacts on your SEO and overall Web Strategy

Google's about to make search engine optimization (SEO) into marketing, for good. How? They've been slowly adding user behavior to their ranking algorithm. Bet on far bigger changes after January 1st.

You've got your site all set up at a nice, shiny new domain name. Chances are, though, you're losing visitors. And link authority. Why? Because typos abound, and you're not catching them. Here's how you can grab a lot of traffic that you may be missing right now, and build better link authority, too:

Great tips on how to maximize your traffic potential

New Paypal Developer portal, with forums and lots of new goodies.

This is a great explanation of how you can start, run, and grow a business for free - with a good web strategy...

But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to nothing. It'll just cost you some time and an internet connection.