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Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...

I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.

Great list of resources to learn Google Analytics - from beginners to experts

An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

Great list of terms dealing with Google Local search results and local SEO

A collection of terms and definitions from a number of Google's patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.

Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it's a good time to learn how to optimize your website for Bing.

The article provides a quick overview if you want to start optimizing pages for Microsoft's search engine. Especially I never used the Bing webmaster center in combination with Google's tool before.

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.

Chris Farrell has the best membership site teaching internet marketing that I know of. This is my affiliate sign-up page to get his free book and start receiving the 26 video free course he offers. The membership site is the only way anyone makes any money, though after watching his videos, it is likely you will want more! Honesty and integrity in a very pleasant package.

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries.

Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.