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If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer.

Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.

Great social media strategies for resaurants

The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.

Great rundown on what keyword research means and 7 tips on how to increase traffic using effective keyword techniques. Great ideas for the SEM aspect of your web strategy

Keywords are phrases for which you would want your blog to be found in search engine results. Keywords help your blog get recognized by search engines, and as a result, help your potential customers find your blog. Your keywords are what you would expect your target audience to search for to find your blog content. Keyword research means researching the phrases that are going to be used by your potential customer to find your blog in a search engine. Keyword research should result in a set of keyword phrases that you should target in your blog content.

14 killer tools to help you evaluate the user experience of your website.Excellent tools to help you figure out who your audience is, what they are doing, and most importantly - why they are leaving your website.

Here's a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You'd hear their objections. You'd be able to ask questions. You'd hear what they muttered as they headed for the door. Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!

It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.

This post is part of a series examining some oft-neglected online customer touch points and exploring ways to optimize them. Today, I'll look at a type of page very similar to thank you pages - the logout confirmation, or logout thank you page.

Great point - Every touch point matters.. Use your logout/login/thank you/subscribe pages for good. Use them as content outposts. Use them to upsell. Use them to pull people back into your site

How Wal-Mart got social media wrong and how they fixed it

Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story

Andy, you may want to add the tag "groundswell" to your bookmark.

Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.

The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).

A great tool to build social media press releases

PitchEngine shakes up the PR industry making it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Our PitchEngine SMR takes the press release to the next level, eliminating the need for antiquated email attachments, word documents, image CDs, and more. Upgrade to a customized newsroom for your brand or client and we'll host a full archive of your PitchEngine SMRs for your corporate website and share them with our database of media users. Save money, save time, and step up your PR to the next generation with PitchEngine.

Open Source web templates - sort by most downloaded often shows better ones. Edit to customize, of course.

How to funnel website visitors into leads and customers and track the entire process.

Great post about the importance of content in a small biz SEO strategy

anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion

Sideline, announced on the Yahoo user interface blog, is a desktop application that displays real-time mentions of specific keywords, brands, or names. It is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. How does it do this? It pulls keyword mentions from Twitter, of course!

With communities in the driver seat over product, a shift will happen as communities can define the spec of future products and therefore multiple brands will bid for their business. As a result, we should expect the agency model to flip over, where PR agencies start to represent communities of customers -rather than brands.

I bought a local night club and needed some clever marketing to bring in the business. One of the best ways to invite new customers is to hold a special event and make it a big deal. The problem is the advertising cost that can choke out your profits from overspending or going the wrong direction. The YepText reviews offered a solution to get my lounge jamming almost every night of the week.

You've got your site all set up at a nice, shiny new domain name. Chances are, though, you're losing visitors. And link authority. Why? Because typos abound, and you're not catching them. Here's how you can grab a lot of traffic that you may be missing right now, and build better link authority, too:

Great tips on how to maximize your traffic potential