A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
Maybe you don't understand good design? Oh wait. I read you regularly. I know you don't understand good design. You're still thinking about things as pretty or not, not well designed or not.
what do you think of this article: "we don't need you to design anymore". Is the web designer in real danger of disappear to templates or bad design that still have success?