Optimizing Landing Pages to Match Customer Motivation - 0 views
-
Andy Brudtkuhl on 16 Dec 08If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer.
-
Andy Brudtkuhl on 16 Dec 08Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.