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Learn what bounce rates are, how they affect you, and what you can do to improve your user's experience.

Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you're targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn't working for your site.

Great rundown of two successful social media press releases from a skeptical PR consultant

For years the Public Relations industry has ironically one of the worst reputations -esp since they are hired to look after the reputations of their own clients. Things only got worse as some brands got punk'd; the introduction of self-publishing tools that allowed anyone to connect to each other using social technologies, causing a shift in power. We've already talked to death about the risks and the changes that are happening to this industry, yet I'm hoping to elevate the viewpoint out of the gutter and focus on the larger opportunities -and risks at the industry level.

In the end you will realize, as I did, Google AdSense is just the beginning of your online income. Once you expand your horizons, you can make serious strides toward expanding your bottom line.

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

A great starter guide for SEO - if you want to start learning, this guide is a great start.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

A list of great post from Jeremiah Owyang - THE web strategist

Some of these *really* do work.. I'm testing others on GetANewBrowser.com

Some of these are re-hashed but it's a great review on ways to optimize your website to increase RSS subscribers

Good intro into SEO for New Media

Some great insights into SEO for New Media... Excellent thoughts and best practices from some gurus in the space...

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this.

Cool new tool to compete with Google's Website Optimizer