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As you push traffic to your website and expand your brand name, you lose out if you don't use the power of online video. Video Search Engine Optimization (VSEO) is a vital and necessary component of a competitive website, and it's not as difficult to implement as you may think.

When considering the tools of social media and how they relate to your business communications needs, it's important to think about two parts of the equation: possibility + function. These tools open up new ways to communicate, which is great. It also means that you have to consider what the functional goal of that communication means to your need.

"Bring wine to the picnic." In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they'll be more likely to accept you.

Great points to focus on conversion rates rather than traffic.

The most important point every online business needs to know is this: Conversions (how many people take the desired action - whether that is completing a purchase, gaining potential leads, or increasing a subscriber base) are more important by far than increasing traffic.

Quit treating your website like a brochure! You can communicate to your visitors with video, audio, written word, and even in a conversational manner through blogs and discussion forums. If you have the option of communicating so clearly to your visitors … why aren't you?

In this article I'll give you a few tips that have helped me over a bit of time to save a bit of time. The fact that running a website and writing for it as well can require quite a bit of time and dedication, we all need new ways to help us publish and promote our articles quicker. While this tutorial was written with a focus on the Wordpress CMS, I think any webmaster will be able to take something away with them from it.

What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...

I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.

Use your advertising to start conversations, create content that builds trust and community and you'll harness the ever effective power of advertising for generating leads and sales, you know, until the next new thing comes along.

Great list of resources to learn Google Analytics - from beginners to experts

An excellent post about localized search engine optimization and all the ways your small business can target local search. The items are prioritized so you know which to focus on first.

It is my hope that this study will help small business owners confused by Local Search, or those strapped for time, to prioritize their marketing efforts.

Great list of terms dealing with Google Local search results and local SEO

A collection of terms and definitions from a number of Google's patent filings on Local Search (not everything discussed in these patent applications have been incorporated into Google Local search - but the interesting thing about many of these patent filings is exploring whether or not they may have been).

Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.

Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

Chris Andersons book "Free" - some inspirational thoughts on business strategies.

Anderson's book gives you some inspirational thoughts on successful business strategies. In my case I preferred to listen to the audio book. Here it is available for free as ebook and audio book versions.

Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.

What a great resource! These folks have done simple training videos on many of the most popular and functional solutions around for Twitter, Wordpress, etc. This is a GREAT starting point to build a base of knowledge.

These are some great basic vids to give you an immediate boost of knowledge to start using some of these tools.

great link!

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.

How do you use Twitter for business? This question has been answered manifold times. What tools do you use for business though? There aren't that many business tools for Twitter it seems. You rather should ask: Which tools enable professionals best to use Twitter for business? This way you may find more useful tools and apps. Nonetheless there are some valuable specialized Twitter tools for business you should try. I compiled a list of both, Twitter tools for business and professional Twitter tools. Most of them are free but some advanced ones, especially in the CRM arena are not.