"I have a confession to make. At my workplace a little while ago, I created a smartphone-friendly version of our online induction course. Ownership of smartphones is relatively common in this corner of the world, and a large proportion of our new recruits are Gen Y. So conventional wisdom dictated that a mobile version of the course would be a smash hit. It tanked."
"Social media is about conversation. This increasing emphasis on two way communication and conversation has transformed organisational communications and is crucial to effective online knowledge sharing. Communicators using online media use the term 'engagement' to describe the process of moving to a situation where users and producers interact online, discussing and sharing content."
"Meta-data contains a great deal of information, and when gathered together it forms a startlingly clear picture of the person it comes from. A point that Professor César Hidalgo and graduate students Daniel Smilkov and Deepak Jagdish of MIT are trying to get across.
They have created a new program called Immersion. It works by signing you into your Gmail account and collecting only the meta-data from your account usage history. From there you can get a picture of your emailing habits from that single account, and you will be shocked at what you see."
"It was just 18 months ago that we were living in the "Year of the MOOC." Massive open online courses-MOOC for short-were supposed to revolutionize the way people learned and deliver high-quality education to the masses. But the idea faced a tough 2013. The co-founder of Udacity, an early pioneer in free online education, admitted that his company initially had a "lousy product," while studies showed that hardly any students were actually completing the courses offered by such services at all."