Social media 'engagement': How can it support research uptake? [Part 1] - Research to A... - 0 views
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Nigel Robertson on 08 Apr 13"Social media is about conversation. This increasing emphasis on two way communication and conversation has transformed organisational communications and is crucial to effective online knowledge sharing. Communicators using online media use the term 'engagement' to describe the process of moving to a situation where users and producers interact online, discussing and sharing content."