Don't just claim massive enrolments, justify the completions. A case study in very poor retention in a Coursera course. The comments suggest that Open is key and that there is no evidence that Massive adds any qualitative value in MOOCS.
College students love their smartphones. They use them in a myriad of ways and there's the data to prove it. A new infographic visualizes the current state of smartphone usage by college students and it's a sight to see. The infographic below from Online Degrees shows the 12 most popular ways students are using smartphones as well as the types of news they're reading, and more.
"While I am not a huge fan of MOOCs (See, "MOOCs - The Opium of the Masses," I think that there is one area in which they might actually be extremely useful - ongoing teacher professional development (PD). They are a good fit to help meet a very specific need, which they could do quite well given teachers' experience with education."
"I have a confession to make. At my workplace a little while ago, I created a smartphone-friendly version of our online induction course. Ownership of smartphones is relatively common in this corner of the world, and a large proportion of our new recruits are Gen Y. So conventional wisdom dictated that a mobile version of the course would be a smash hit. It tanked."