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We ignore RSS at OUr peril. Blatantly disregarding the potential for using RSS feeds to revolutionise the way we syndicate content throughout our internal publishing systems is a risky strategy. Blatantly disregarding the potential for using RSS feeds to expose and syndicate asset collections generated by mining our courses for those assets is a risky strategy. Blatantly disregarding the potential for using RSS feeds to revolutionise the way we make content available to our students so that they can study it where they want it and when they want it is a risky strategy. Laughing off RSS feeds as a technology that we don't understand is not an option.