Should your company hire a Chief Data Officer? | Enterprise CIO Forum - 0 views
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Today, every business is a data business. If you’re a manufacturer of consumer goods, supply chain is absolutely central to what you do, and that’s software. It is all about data. That’s the back end. On the front end, social is absolutely critical if you’re in a consumer-facing business. This makes me recollect Geoffrey Moore’s notion about the implications of systems of engagement for corporations. Systems of engagement—such as Facebook, Google, and so on—generate vast amounts of information about consumer behavior.
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And this is why enterprises are hiring CDOs. The information in systems of engagement becomes absolutely critical to large-scale successful consumer businesses. If you’re not leveraging it, then your competitor will outpace you in terms of customer knowledge.
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CDO wears two hats. On one hand, the CDO is responsible for securing the customer data that’s inside the enterprise. In markets where the privacy laws are extremely strict (such as Germany or Canada), that’s a serious responsibility. At a global company, the CDO must manage consumer data at different levels in different countries in different ways, or creating an enterprise standard for data management globally that reflects the toughest regulation anywhere, which is what HP does.
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"customer knowledge"