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cezarovidiu

Oracle Apex Thoughts.: How to send an email from apex 4.2 and 11g XE - 0 views

fnjauke.blogspot.ro/...mail-from-apex-42-and-11g.html

apex email

shared by cezarovidiu on 30 Sep 14 - No Cached
  • cezarovidiu on 30 Sep 14
     
    "How to send an email from apex 4.2 and 11g XE To accomplish sending an email from your Oracle Apex application using oracle database 11g r2, you must use the new DBMS_NETWORK_ACL_ADMIN package to grant connect privileges to any host for the APEX_040200 database user. To start things off, begin by installing a free mail server emulator in your development environment. I used Melon 1.0 that can be downloaded from http://www.softpedia.com/get/Internet/Servers/E-mail-Servers/Viktor-Melon.shtml. After unpacking the archive just place the folder anywhere in your file system. The sample mails sent will be stored in the .Melon sub directory. Secondly connect to the database as sys user and run the following script: DECLARE   ACL_PATH  VARCHAR2(4000); BEGIN   -- Look for the ACL currently assigned to 'localhost' and give APEX_040200   -- the "connect" privilege if APEX_040200 does not have the privilege yet.   SELECT ACL INTO ACL_PATH FROM DBA_NETWORK_ACLS    WHERE HOST = 'localhost' AND LOWER_PORT IS NULL AND UPPER_PORT IS NULL;      IF DBMS_NETWORK_ACL_ADMIN.CHECK_PRIVILEGE(ACL_PATH, 'APEX_040200',      'connect') IS NULL THEN       DBMS_NETWORK_ACL_ADMIN.ADD_PRIVILEGE(ACL_PATH,      'APEX_040200', TRUE, 'connect');   END IF;   EXCEPTION   -- When no ACL has been assigned to 'localhost'.   WHEN NO_DATA_FOUND THEN   DBMS_NETWORK_ACL_ADMIN.CREATE_ACL('local-access-users.xml',     'ACL that lets users to connect to localhost',     'APEX_040200', TRUE, 'connect');   dbms_network_acl_admin.assign_acl('local-access-users.xml','localhost'); end; The third step is to set the smtp settings in Apex. 1.    Log in to Oracle Application Express Administration Services. If your setup uses the embedded PL/SQL gateway, go to: http://hostname:port/apex/apex_admin 2.    Click Manage Instance. 3.    Under Instance Settings, click Instance Settings. 4.    Under Email, enter the following: 1.    SMTP Host Address - Defines the server
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

www.clickz.com/...he-conversion-without-stalking

crm email-campain

shared by cezarovidiu on 30 Oct 13 - No Cached
  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
  • ...15 more annotations...
  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

Successful Social Marketing is So Much More Than Social Media | ClickZ - 0 views

www.clickz.com/...so-much-more-than-social-media

social marketing

shared by cezarovidiu on 29 Oct 13 - No Cached
  • In the past, prospects primarily accessed information about a company by interacting directly with a salesperson.
  • As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement.
  • Given the number of consumers posting, blogging, tweeting, liking and sharing, the question for marketers is no longer, Should I use social? It's, How do I use social to its full potential?
  • ...14 more annotations...
  • Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
  • It can be tempting to jump right in to all the social media sites out there and start posting away. However, before you publish that first nugget of social marketing content, you need to develop your plan.
  • goals and metrics
  • Build a team that is willing and able to dedicate adequate time to social media endeavors.
  • Many marketers fall into the trap of thinking that social media campaigns can be dealt with on an ad hoc basis, but this couldn't be further from the truth. You don't want your company's online personality to come across as erratic or disjointed, so create a policy that guides those who are participating in the social marketing effort and be sure those guidelines are enforced.
  • Once everyone is on board, encourage them to create engaging content. A good starting place is to ask your team members to answer some of the most frequently asked questions they receive on the various social channels. If everyone is a content creator, you'll never be short of ideas.
  • Word-of-mouth is incredibly powerful and the "share" button on every social media channel allows you to tap into millions of different networks. One of the best ways to interact with your audience is by giving them content they genuinely want to share with their networks. Peer recommendation is extremely valuable because people believe their friends much more readily than a company or marketer.
  • A "Refer-a-Friend" campaign promotes a compelling offer via email marketing and social networks, then grants access to special offers for both the referrers and those referred. Using these campaigns will allow you to gather important metrics, like tracking who the biggest influencers are.
  • A "Social Sweepstakes" campaign allows your entrants to spread the word on your behalf. Through the sweepstakes entry, you gain important user data like who is sharing and where they are sharing most.
  • Finally, a "Flash Deal" campaign is similar to Groupon. Flash deals offer a limited amount of deals for a specific time period through your social platforms. If you use these campaigns, be sure to let participants track the deal's progress! These campaigns are fun and viral ways to spread brand awareness and boost new customer numbers with sharing.
  • make sure your shares are measurable. Monitoring social share numbers is not only an easy way to tell what's working and what's not, but also allows you to see your ROI by showing how far your social reach is in relation to how much time and resources you've put in.
  • Google Alerts and search functions, or enterprise level software like Viral Heat or Radian6.
  • Once you hear what people are saying, you can engage them with relevant responses.
  • Social has evolved into much more than just a channel or tactic and should be an ever-present strategy in all aspects of your marketing. Ultimately, if you come up with a plan, encourage creative content, incorporate social marketing into every stage of your funnel, and measure your results, you'll start to see your social efforts move the ROI needle in the right direction.
cezarovidiu

phplist.com : phpList : The world's most popular open source email campaign manager - 0 views

www.phplist.com

email-campain opensource mailinglist

shared by cezarovidiu on 16 Jan 13 - Cached
  • phplist is the world's most popular open source email campaign manager. phplist is free to download, install and use, and is easy to integrate with any website. phplist is downloaded more than 10,000 times per month.
cezarovidiu

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel - Content... - 0 views

contentmarketinginstitute.com/...man-data-customers-really-feel

machine learning blog sentiment analysis customers marketing

shared by cezarovidiu on 30 Oct 14 - No Cached
  • What really interests me, and what I think should interest marketers, is what I’ll call signals – one of which is intent. Intent is critical because it can predict action. For example, “Is this person shopping to buy a product like my product?” “Is this person unhappy and needing some form of attention?” “Is this person about to return the product for a reason that is addressable?”
  • Sentiment is one ingredient of intent. If someone is happy, sad, angry … that can be determined via sentiment analysis technologies.
  • Many tools struggle with context.
  • ...9 more annotations...
  • An example I hear over and over again is “thin” – good when you’re talking about electronics, but bad if you’re talking about hotel walls or the feel of hotel sheets. To do sentiment analysis correctly, you need refinement. You need customization for particular industries and business functions.
  • The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable. Even with refinement (e.g., the ability to handle negators and contextual sentiment), approaches that deliver only positive and negative ratings don’t take you very far.
  • There are definitely easy, inexpensive entry points that can meet basic, just-getting-started needs: tools for social listening, survey analysis, customer service (handling contact-center notes, for instance), customer experience (via analysis of online reviews and forums), automated email processing, and other needs. These technologies are user friendly, available on demand, as a service.
  • Text mining:
  • Digital Reasoning, Luminoso and AlchemyAPI.
  • Image recognition and analysis: Image analysis now automatically identifies brand labels in pictures.
  • VisualGraph (now owned by Pinterest), Curalate, Piqora (nee Pinfluencer), and gazeMetrix.
  • Emotional analysis in images, audio, and video: These companies promote analysis of speech and facial expression primarily for structured studies
  • • Affectiva conducts webcam emotional analysis for media and ad research, including development tools to integrate emotional study in mobile apps. • Emotient performs emotional analyses in retail environments, evaluating signage, displays, and customer service. • EmoVu by Eyeris tests the engagement level of both short- and long-form video content. • Beyond Verbal studies emotion based on a person’s voice in real time.
cezarovidiu

Managementul conținutului intră în era „hic et nunc" - 0 views

www.marketwatch.ro/download_pdf.php

shared by cezarovidiu on 16 Jan 13 - No Cached
  • cezarovidiu on 16 Jan 13
     
    Alături de calitatea pro- duselor sau serviciilor, suc- cesul unei companii ține de performanța proceselor de business prin care se ges- tioneaza interactiunea cu un client, de la primul contact cu acesta pana la încetarea relațiilor contractuale. Această interațiune solicită și ge- nerează numeroase date, de la documente pe hartie sau digitale pînă la email-uri, care trebuie captate, procesate, analizate, arhivare și expediate. Aparent simplă, situația se complică atunci când vorbim de sute de mii de clienți și milioane de documente, iar singura soluție o reprezintă platformele de content management.
cezarovidiu

Why Soft Skills Matter in Data Science - 0 views

data-informed.com/oft-skills-matter-data-science

bigdata data science

shared by cezarovidiu on 24 Jan 14 - No Cached
  • You cannot accept problems as handed to you in the business environment. Never allow yourself to be the analyst to whom problems are “thrown over the fence.” Engage with the people whose challenges you’re tackling to make sure you’re solving the right problem. Learn the business’s processes and the data that’s generated and saved. Learn how folks are handling the problem now, and what metrics they use (or ignore) to gauge success.
  • Solve the correct, yet often misrepresented, problem. This is something no mathematical model will ever say to you. No mathematical model can ever say, “Hey, good job formulating this optimization model, but I think you should take a step back and change your business a little instead.” And that leads me to my next point: Learn how to communicate.
  • In today’s business environment, it is often unacceptable to be skilled at only one thing. Data scientists are expected to be polyglots who understand math, code, and the plain-speak (or sports analogy-ridden speak . . . ugh) of business. And the only way to get good at speaking to other folks, just like the only way to get good at math, is through practice.
  • ...4 more annotations...
  • Beware the Three-Headed Geek-Monster: Tools, Performance, and Mathematical Perfection Many things can sabotage the use of analytics within the workplace. Politics and infighting perhaps; a bad experience from a previous “enterprise, business intelligence, cloud dashboard” project; or peers who don’t want their “dark art” optimized or automated for fear that their jobs will become redundant.
  • Not all hurdles are within your control as an analytics professional. But some are. There are three primary ways I see analytics folks sabotage their own work: overly complex modeling, tool obsession, and fixation on performance.
  • In other words, work with the rest of your organization to do better business, not to do data science for its own sake.
  • Data Smart: Using Data Science to Transform Information into Insight by John W. Foreman. Copyright © 2013.
cezarovidiu

Veeam Backup Free Edition for VMware and Hyper-V - 0 views

go.veeam.com/free-vm-backup.html

vmware backup

shared by cezarovidiu on 17 Sep 13 - No Cached
  • cezarovidiu on 17 Sep 13
     
    "What's Inside Veeam Backup Free Edition contains useful utilities for day-to-day VM management: VeeamZIP: Backup a VM on-the-fly for operational, archival or portability purposes Instant File-Level Recovery: Restore individual guest files directly from a VeeamZIP backup NEW! Veeam Explorer™ for Microsoft Exchange: Get instant visibility into VeeamZIP backups of Exchange VMs for quick recovery of individual items (emails, contacts, notes, etc.) NEW! Veeam Explorer™ for SAN Snapshots: Restore individual VMs, guest files and Exchange items from SAN snapshots* File Manager: The easy way to manage VM and host files Quick Migration for VMware: Migrate a live VM to any host or datastore *Currently available for VMware only"
cezarovidiu

Obiee - Professional Experience,Email,Phone numbers..Everything! - 0 views

www.yatedo.com/...profil

professional experience email phone numbers

shared by cezarovidiu on 26 Oct 13 - No Cached
  • cezarovidiu on 26 Oct 13
     
    yatedo
cezarovidiu

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program | ClickZ - 0 views

www.clickz.com/...in-a-content-marketing-program

marketing

shared by cezarovidiu on 07 Nov 13 - No Cached
  • learn more about the brand or to be entertained or educated in some way.
  • Mapping out the ifs-ands-or-buts pathways for each persona can become complicated, so automation solutions such as Infusionsoft that offer a drag-and-drop interface can make the mapping of the funnel stages manageable.
cezarovidiu

Invata meserie de la Emag - 5 lectii pentru un magazin online care chiar vinde - Conver... - 0 views

conversionacademy.eu/...5-lectii-de-la-emag

emag marketing

shared by cezarovidiu on 16 Apr 15 - No Cached
  • Lectia 1. Colecteaza adrese de email
  • E suficient sa creezi un magnet de leaduri care sa raspunda unei probleme specifice pe care o au vizitatorii tai.
  • Lectia 2. Foloseste dovada sociala
  • ...11 more annotations...
  • Unul din principiile de influenta ale lui Robert Cialdini este dovada sociala. Acesta spune ca atunci cand ne aflam in fata unei decizii, avem tendita de a-i imita pe ceilalti.
  • recomandari de produse populare: in functie de categoriile de produse pe care le-ai cautat, Emag iti va recomanda si produse similare folosind un titlu care iti arata ca si alte persoane au fost interesate de acele produse.
  • comentarii si feedback: daca arunci un ochi peste produsele disponibile pe Emag, vei vedea ca majoritatea au comentarii, review-uri reale de la cumparatori. Astfel de comentarii vor influenta decizia de cumparare a celor nehotarati.
  • De exemplu, Emag trimite un email catre clienti la cateva zile dupa achizitie.
  • 3. Optimizeaza-ti magazinul online pentru mobil
  • Chiar si Google a observat acest trend, asa ca la inceputul acestui an a atras atentia ca odata cu aparitia noilor algoritmi de indexare, paginile optimizate pentru mobil vor avea doar de castigat.
  • Verifica aici daca magazinul tau online este optimizat pentru mobil.
  • 4. Personalizeaza pagina de eroare 404
  • Pentru a nu pierde un potential client, personalizeaza pagina de eroare 404 adaugand 2 elemente: Un titlu care sa explice ce s-a intamplat (De exemplu, „Pagina cautata nu a fost gasita. Se pare ca ai accesat un link expirat sau gresit.”) Un indemn la actiune (De exemplu, „Click aici sa te intorci la pagina anterioara”)
  • 5. Foloseste efectul amortizorului social Un studiu psihologic realizat in 1972 a demonstrat ca daca stii ca exista cineva cu care poti vorbi, care iti va oferi ajutor in situatiile stresante, aceste momente vor fi mai usor de suportat.
  • Fii pe faza ca sa le raspunzi vizitatorilor la emailuri, la mesajele de pe social media Afiseaza in mod vizibil pe site datele tale de contact Implementeaza un live chat (iti recomand www.purechat.com – e usor de folosit si are si o versiune gratuita)
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