Skip to main content

Home/ BI-TAGS/ Group items tagged customer knowledge

Rss Feed Group items tagged

cezarovidiu

Should your company hire a Chief Data Officer? | Enterprise CIO Forum - 0 views

  • Today, every business is a data business. If you’re a manufacturer of consumer goods, supply chain is absolutely central to what you do, and that’s software. It is all about data. That’s the back end. On the front end, social is absolutely critical if you’re in a consumer-facing business. This makes me recollect Geoffrey Moore’s notion about the implications of systems of engagement for corporations. Systems of engagement—such as Facebook, Google, and so on—generate vast amounts of information about consumer behavior. 
  • And this is why enterprises are hiring CDOs. The information in systems of engagement becomes absolutely critical to large-scale successful consumer businesses. If you’re not leveraging it, then your competitor will outpace you in terms of customer knowledge.
  • CDO wears two hats. On one hand, the CDO is responsible for securing the customer data that’s inside the enterprise. In markets where the privacy laws are extremely strict (such as Germany or Canada), that’s a serious responsibility. At a global company, the CDO must manage consumer data at different levels in different countries in different ways, or creating an enterprise standard for data management globally that reflects the toughest regulation anywhere, which is what HP does.
  • ...1 more annotation...
  • The CDO must also deal with this new opportunity to exploit the much larger range of customer information that exists outside the enterprise. The challenge is to link customer information outside the enterprise with the information that’s inside, and do it in such a way that your data doesn’t leak. You want to run your analytics externally—on Facebook’s platform, for example, because it’s impossible to bring all of Facebook’s customer behavior information into your internal systems. So you never want to pass anything out, but you don’t want to bring everything in. It becomes a game of sophisticated integration.
  •  
    "customer knowledge"
cezarovidiu

BI Brief - Four Legs of a Successful Business Intelligence (BI) Project Team - 0 views

  • 1. Project Sponsorship and Governance 2. Project Management 3. Development Team (Core Team) 4. Extended Project Team
  • 1. Project Sponsorship and Governance IT and the business should form a BI steering committee to sponsor and govern design, development, deployment, and ongoing support. It needs both the CIO and a business executive, such as CFO, COO, or a senior VP of marketing/sales to commit budget, time, and resources. The business sponsor needs the project to succeed. The CIO is committed to what is being built and how.
  • 2. Project Management Project management includes managing daily tasks, reporting status, and communicating to the extended project team, steering committee, and affected business users. The project management team needs extensive business knowledge, BI expertise, DW architecture background, and people management, project management, and communications skills. The project management team includes three functions or members: Project development manager - Responsible for deliverables, managing team resources, monitoring tasks, reporting status, and communications. Requires a hands-on IT manager with a background in iterative development. Must understand the changes caused by this approach and the impact on the business, project resources, schedule and the trade-offs. Business advisor - Works within the sponsoring business organization. Responsible for the deliverables of the business resources on the project's extended team. Serves as the business advocate on the project team and the project advocate within the business community. Often, the business advocate is a project co-manager who defers to the IT project manager the daily IT tasks but oversees the budget and business deliverables. BI/DW project advisor - Has enough expertise with architectures and technologies to guides the project team on their use. Ensures that architecture, data models, databases, ETL code, and BI tools are all being used effectively and conform to best practices and standards.
  • ...2 more annotations...
  • 3. Development Team (Core Team) The core project team is divided into four sub-teams: Business requirements - This sub-team may have business people who understand IT systems, or IT people who understand the business. In either case, the team represents the business and their interests. They are responsible for gathering and prioritizing business needs; translating them into IT systems requirements; interacting with the business on the data quality and completeness; and ensuring the business provides feedback on how well the solutions generated meet their needs. BI architecture - Develops the overall BI architecture, selects the appropriate technology, creates the data models, maps the overall data workflow from source systems to BI analytics, and oversees the ETL and BI development teams from a technical perspective. ETL development - Receives the business and data requirements, as well as the target data models to be used by BI analytics. Develops the ETL code needed to gather data from the appropriate source systems into the BI databases. Often, a system analyst who is a expert in the source systems such as SAP is part of the team to provide knowledge of the data sources, customizations, and data quality. BI development - Create the reports or analytics that the business users will interact with to do their jobs. This is often a very iterative process and requires much interaction with the business users.
  • 4. Extended Project Team There are several functions required by the project team that are often accomplished through an "extended" team: Players - A group of business users are signed up to "play with" or test the BI analytics and reports as they are developed to provide feedback to the core development team. This is a virtual team that gets together at specific periods of the project but they are committed to this role during those periods. Testers - A group of resources are gathered, similarly to the virtual team above, to perform more extensive QA testing of the BI analytics, ETL processes, and overall systems testing. You may have project members test other members' work, such as the ETL team test the BI analytics and visa versa. Operators - IT operations is often separated from the development team but it is critical that they are involved from the beginning of the project to ensure that the systems are developed and deployed within your company's infrastructure. Key functions are database administration, systems administration, and networks. In addition, this extended team may also include help desk and training resources if they are usually provided outside of development.
cezarovidiu

What Skills Does an Oracle BI Developer Need in 2011? - 0 views

  • OBIEE 11g skills, both in terms of new functionality (mapping, analyses, KPIs and Scorecards etc) and new infrastructure (WebLogic, EM, OPSS etc) A smattering of Essbase skills, focused mainly on the integration with OBIEE and Essbase (and the many workarounds and gotchas) Good ODI skills, both in terms of the basics, but also being able to write knowledge modules, integrate with OBIEE, deployment and migration Solid database skills – OBIEE gave the illusion through aggregates etc that database tuning was redundant, but time has shown it’s by far the biggest success factor in a project – get the database design and optimisation wrong, and your project is toast. You need to know partitioning, materialized views, index types, and increasingly, you need to get yourself on an Exadata project as customers are buying the technology but you can’t teach it to yourself at home BI Apps skills, but watch out for everything changing when BI Apps 11g comes out, and be prepared to learn the Fusion Apps and JDeveloper if you want to stay in the game Looking to the future, keep an eye on technologies such as in-memory (TimesTen), mid-tier caching (Coherence), plus technologies such as Business Activity Monitoring (BAM), “big data” (Hadoop, large data sets, NoSQL), complex event processing and maybe products such as Qlikview, just in case Oracle buys them, or at least to know what the competition are up to, or more importantly pitching to your boss
  • The other thing to bear in mind of course, if you’re an Oracle BI developer, is that you need to have great business, communication and data modeling skills.
1 - 4 of 4
Showing 20 items per page