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The BI Server wouldn’t have any use for any more query threads, as it can’t really do anything with them – the exception to this being queries that generate multiple physical SQLs, for example to join data from multiple sources together and return a single set of data to the user, for which the BI Server could benefit from a higher CPU count if each of these queries in turn led to lots of threads being used – but two queries, in themselves, don’t neccessarily require two CPUs, because of course the BI Server, and the underlying CPUs, are themselves multi-threaded.

To conclude then – all things begin equal, the BI Server should make use of all of the CPUs that the underlying operating system presents to it, with the OS itself deciding what threads are scheduled against which CPUs. In-theory, all CPUs on the server are available to each BI Server component, but each OS is different and it might be worth experimenting if you’re sure that certain CPUs aren’t being used – but this is most probably unlikely and the main reason you’d really consider vertical scale-out of BI Server components is for fault-tolerance, or if you’re using a 32-bit OS and each process can only see a subset of the total overall memory. And, bear in mind that however many CPUs the BI Server has available to it, for queries that send just a single SQL statement down to the underlying database server, adding more CPUs or faster CPUs isn’t going to help as only a single (or so) thread will be needed to send the query from the BI Server to the database, and it’s the database that’s doing all of the work – all that this would help with is compilation and post-aggregation work, and enabling the server to handle a higher number of concurrent users. Invest in a better underlying database instead, sort out your data model, and make sure your data source back-end is as optimised as possible.

Unul din principiile de influenta ale lui Robert Cialdini este dovada sociala. Acesta spune ca atunci cand ne aflam in fata unei decizii, avem tendita de a-i imita pe ceilalti.

recomandari de produse populare: in functie de categoriile de produse pe care le-ai cautat, Emag iti va recomanda si produse similare folosind un titlu care iti arata ca si alte persoane au fost interesate de acele produse.

comentarii si feedback: daca arunci un ochi peste produsele disponibile pe Emag, vei vedea ca majoritatea au comentarii, review-uri reale de la cumparatori. Astfel de comentarii vor influenta decizia de cumparare a celor nehotarati.

De exemplu, Emag trimite un email catre clienti la cateva zile dupa achizitie.

3. Optimizeaza-ti magazinul online pentru mobil

Chiar si Google a observat acest trend, asa ca la inceputul acestui an a atras atentia ca odata cu aparitia noilor algoritmi de indexare, paginile optimizate pentru mobil vor avea doar de castigat.

Verifica aici daca magazinul tau online este optimizat pentru mobil.

4. Personalizeaza pagina de eroare 404

Pentru a nu pierde un potential client, personalizeaza pagina de eroare 404 adaugand 2 elemente: Un titlu care sa explice ce s-a intamplat (De exemplu, „Pagina cautata nu a fost gasita. Se pare ca ai accesat un link expirat sau gresit.”) Un indemn la actiune (De exemplu, „Click aici sa te intorci la pagina anterioara”)

5. Foloseste efectul amortizorului social Un studiu psihologic realizat in 1972 a demonstrat ca daca stii ca exista cineva cu care poti vorbi, care iti va oferi ajutor in situatiile stresante, aceste momente vor fi mai usor de suportat.

Fii pe faza ca sa le raspunzi vizitatorilor la emailuri, la mesajele de pe social media Afiseaza in mod vizibil pe site datele tale de contact Implementeaza un live chat (iti recomand www.purechat.com – e usor de folosit si are si o versiune gratuita)

Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.

It can be tempting to jump right in to all the social media sites out there and start posting away. However, before you publish that first nugget of social marketing content, you need to develop your plan.

goals and metrics

Many marketers fall into the trap of thinking that social media campaigns can be dealt with on an ad hoc basis, but this couldn't be further from the truth. You don't want your company's online personality to come across as erratic or disjointed, so create a policy that guides those who are participating in the social marketing effort and be sure those guidelines are enforced.

Once everyone is on board, encourage them to create engaging content. A good starting place is to ask your team members to answer some of the most frequently asked questions they receive on the various social channels. If everyone is a content creator, you'll never be short of ideas.

Word-of-mouth is incredibly powerful and the "share" button on every social media channel allows you to tap into millions of different networks. One of the best ways to interact with your audience is by giving them content they genuinely want to share with their networks. Peer recommendation is extremely valuable because people believe their friends much more readily than a company or marketer.

A "Refer-a-Friend" campaign promotes a compelling offer via email marketing and social networks, then grants access to special offers for both the referrers and those referred. Using these campaigns will allow you to gather important metrics, like tracking who the biggest influencers are.

A "Social Sweepstakes" campaign allows your entrants to spread the word on your behalf. Through the sweepstakes entry, you gain important user data like who is sharing and where they are sharing most.

Finally, a "Flash Deal" campaign is similar to Groupon. Flash deals offer a limited amount of deals for a specific time period through your social platforms. If you use these campaigns, be sure to let participants track the deal's progress! These campaigns are fun and viral ways to spread brand awareness and boost new customer numbers with sharing.

make sure your shares are measurable. Monitoring social share numbers is not only an easy way to tell what's working and what's not, but also allows you to see your ROI by showing how far your social reach is in relation to how much time and resources you've put in.

Google Alerts and search functions, or enterprise level software like Viral Heat or Radian6.

Once you hear what people are saying, you can engage them with relevant responses.

Social has evolved into much more than just a channel or tactic and should be an ever-present strategy in all aspects of your marketing. Ultimately, if you come up with a plan, encourage creative content, incorporate social marketing into every stage of your funnel, and measure your results, you'll start to see your social efforts move the ROI needle in the right direction.

The CDO must also deal with this new opportunity to exploit the much larger range of customer information that exists outside the enterprise. The challenge is to link customer information outside the enterprise with the information that’s inside, and do it in such a way that your data doesn’t leak. You want to run your analytics externally—on Facebook’s platform, for example, because it’s impossible to bring all of Facebook’s customer behavior information into your internal systems. So you never want to pass anything out, but you don’t want to bring everything in. It becomes a game of sophisticated integration.