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cezarovidiu

Talend Tutorials - How to create a REST service - 0 views

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    "How to create a REST service"
cezarovidiu

Terminal Services Licensing (TS Licensing) - 0 views

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    "Terminal Services Licensing"
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
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  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

Oracle Application Express - Web Services Integration - 0 views

  • Application Development today often involves integrating services from other companies, vendors, and other third parties.
cezarovidiu

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel - Content... - 0 views

  • What really interests me, and what I think should interest marketers, is what I’ll call signals – one of which is intent. Intent is critical because it can predict action. For example, “Is this person shopping to buy a product like my product?” “Is this person unhappy and needing some form of attention?” “Is this person about to return the product for a reason that is addressable?”
  • Sentiment is one ingredient of intent. If someone is happy, sad, angry … that can be determined via sentiment analysis technologies.
  • Many tools struggle with context.
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  • An example I hear over and over again is “thin” – good when you’re talking about electronics, but bad if you’re talking about hotel walls or the feel of hotel sheets. To do sentiment analysis correctly, you need refinement. You need customization for particular industries and business functions.
  • The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable. Even with refinement (e.g., the ability to handle negators and contextual sentiment), approaches that deliver only positive and negative ratings don’t take you very far.
  • There are definitely easy, inexpensive entry points that can meet basic, just-getting-started needs: tools for social listening, survey analysis, customer service (handling contact-center notes, for instance), customer experience (via analysis of online reviews and forums), automated email processing, and other needs. These technologies are user friendly, available on demand, as a service.
  • Text mining:
  • Digital Reasoning, Luminoso and AlchemyAPI.
  • Image recognition and analysis: Image analysis now automatically identifies brand labels in pictures.
  • VisualGraph (now owned by Pinterest), Curalate, Piqora (nee Pinfluencer), and gazeMetrix.
  • Emotional analysis in images, audio, and video: These companies promote analysis of speech and facial expression primarily for structured studies
  • • Affectiva conducts webcam emotional analysis for media and ad research, including development tools to integrate emotional study in mobile apps. • Emotient performs emotional analyses in retail environments, evaluating signage, displays, and customer service. • EmoVu by Eyeris tests the engagement level of both short- and long-form video content. • Beyond Verbal studies emotion based on a person’s voice in real time.
cezarovidiu

Upgrading from 11.1.1.5 to 11.1.1.7 - 0 views

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    "Login to OBIEE Presentation Services"
cezarovidiu

Big data: The next frontier for innovation, competition, and productivity | McKinsey & ... - 0 views

  • The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office.
  • For example, a retailer using big data to the full could increase its operating margin by more than 60 percent.
  • important factor of production, alongside labor and capital.
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  • five broad ways in which using big data can create value
  • Leading companies are using data collection and analysis to conduct controlled experiments to make better management decisions
  • others are using data for basic low-frequency forecasting to high-frequency nowcasting to adjust their business levers just in time.
  • big data allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services.
  • Fourth, sophisticated analytics can substantially improve decision-making
  • big data can be used to improve the development of the next generation of products and services.
  • The use of big data will become a key basis of competition and growth for individual firms.
  • For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.
  • The computer and electronic products and information sectors, as well as finance and insurance, and government are poised to gain substantially from the use of big data.
cezarovidiu

Oracle Apex Thoughts.: How to send an email from apex 4.2 and 11g XE - 0 views

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    "How to send an email from apex 4.2 and 11g XE To accomplish sending an email from your Oracle Apex application using oracle database 11g r2, you must use the new DBMS_NETWORK_ACL_ADMIN package to grant connect privileges to any host for the APEX_040200 database user. To start things off, begin by installing a free mail server emulator in your development environment. I used Melon 1.0 that can be downloaded from http://www.softpedia.com/get/Internet/Servers/E-mail-Servers/Viktor-Melon.shtml. After unpacking the archive just place the folder anywhere in your file system. The sample mails sent will be stored in the .Melon sub directory. Secondly connect to the database as sys user and run the following script: DECLARE   ACL_PATH  VARCHAR2(4000); BEGIN   -- Look for the ACL currently assigned to 'localhost' and give APEX_040200   -- the "connect" privilege if APEX_040200 does not have the privilege yet.   SELECT ACL INTO ACL_PATH FROM DBA_NETWORK_ACLS    WHERE HOST = 'localhost' AND LOWER_PORT IS NULL AND UPPER_PORT IS NULL;      IF DBMS_NETWORK_ACL_ADMIN.CHECK_PRIVILEGE(ACL_PATH, 'APEX_040200',      'connect') IS NULL THEN       DBMS_NETWORK_ACL_ADMIN.ADD_PRIVILEGE(ACL_PATH,      'APEX_040200', TRUE, 'connect');   END IF;   EXCEPTION   -- When no ACL has been assigned to 'localhost'.   WHEN NO_DATA_FOUND THEN   DBMS_NETWORK_ACL_ADMIN.CREATE_ACL('local-access-users.xml',     'ACL that lets users to connect to localhost',     'APEX_040200', TRUE, 'connect');   dbms_network_acl_admin.assign_acl('local-access-users.xml','localhost'); end; The third step is to set the smtp settings in Apex. 1.    Log in to Oracle Application Express Administration Services. If your setup uses the embedded PL/SQL gateway, go to: http://hostname:port/apex/apex_admin 2.    Click Manage Instance. 3.    Under Instance Settings, click Instance Settings. 4.    Under Email, enter the following: 1.    SMTP Host Address - Defines the server
cezarovidiu

Understanding the Oracle REST Data Services Configuration Folder | cdivilly - 0 views

  • java -jar ords.war configdir /tmp/wls/conf
  • Configure ORDS by doing: 1java -jar apex.war
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    "java -jar apex.war"
cezarovidiu

How To Get Cisco VPN to Work on Windows 8 - 0 views

  • Secure VPN Connection terminated locally by the client. Reason 442: Failed to enable Virtual Adapter
  • HKLM\SYSTEM\CurrentControlSet\Services\CVirtA
  • regedit
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  • Win + R
  • For x86, change the value data from something like “@oem8.inf,%CVirtA_Desc%;Cisco Systems VPN Adapter” to “Cisco Systems VPN Adapter” For x64, change the value data from something like “@oem8.inf,%CVirtA_Desc%;Cisco Systems VPN Adapter for 64-bit Windows” to “Cisco Systems VPN Adapter for 64-bit Windows”
cezarovidiu

10 Reasons Why CEOs Don't Understand Their Customers - Forbes - 0 views

  • 1) Do bad customer experiences cause people to switch brands? In a 2011 research project conducted by CX application vendor RightNow, 89% of consumers said that yes, a bad experience has spurred them to switch brands. But in the brand-new study of business-executive perceptions that’s the subject of this column, only 49% of the surveyed executives said yes.  QUESTION: What steps do you need to take to close this dangerous perception gap? 2) While 97% of executives say CX is critical to the success of their company, and 91% say they’re committed to making their company a CX leader, only 20% would rate their own CX initiatives as “advanced,” with a dedicated CX leader in place, initial projects pushed to the optimization phase, and the overall project extended to new channels and groups . QUESTION: What are the obstacles preventing you from aligning your actions with your words? If you say it’s a “budget” issue, aren’t you really talking about strategic priorities rather than line items? 3) Most companies have a clear and direct understanding of the looming CX challenge and the powerful interaction of social media. The study found that the top two drivers for CX initiatives are (a) rising expectations from customers (59%),  and (b) the impact of social media on customers’ ability to broadcast good and bad experiences (37%). Now, even if you’re able to somehow rationalize those findings, here’s one that not even the most-accommodating executive can dismiss:
  • 4) Being a CX laggard can cost those companies many tens of millions or even hundreds of millions of dollars in lost revenue: executives estimated that the lack of positive, consistent, and brand-relevant customer experience can cause them to lose out on a staggering 20% in annual revenue.
  • Worse yet, all that money’s likely to wind up in the pockets of your competitors!
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  • 5) While 81% of execs said they believe that social media is an essential ingredient in delivering great customer experiences, 35% of responding companies still do not have social media for sales channels, and another 35% still do not have social media for customer service. QUESTION: How do you plan to close that dangerous gap?
cezarovidiu

2013 ERP research: Compelling advice for the CFO : Enterprise Irregulars - 0 views

  • ERP vendor selection. As the following graph shows, the primary candidates for ERP software were SAP, Oracle, Microsoft, Epicor, and Infor:
  • The cloud question. Despite the hype, only 14 percent of respondents are using ERP delivered as Software as a Service (SaaS). Although the best cloud vendors can deliver superior security and reliability than most internal IT departments, market momentum to ERP in the cloud is not there yet, as the following diagram illustrates:
  • Important lessons. Implementing an ERP system is always complex because the deployment drives changes to both data and processes that extend across departmental boundaries inside the organization.
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  • Software projects aren’t just technical endeavors. They’re also political, financial, emotional, structural, strategic, process and people-centric initiatives. Ignoring any one of these dimensions is done at the project manager’s peril.
  • Today’s CFO must balance the demands of two competing forces: the extraordinary wave of innovation (and the process changes these bring) against the regulatory, control-driven forces who want every process, every exception, and device to be documented, controlled and secured. In recent years, CFOs have spent tens of billions of dollars (or more) with audit firms to document the control points and risks within their existing ERP solutions.
  • ERP can bring significant benefit but implementation requires careful attention to both business planning and technology activities. For this reason, achieving project success and business value demand that CFO and CIO work together as a collaborative unit.
  • Therefore, it is essential to create this partnership and show your entire organization that the business and technology teams can communicate, collaborate, and share knowledge on a systematic and consistent basis. This collaboration is the true underlying strategy for gaining maximum value from ERP or any other enterprise initiative.
cezarovidiu

Art Of BI Coverage of Business Analytics in 2013 | Art of Business Intelligence - 0 views

  • By the end of 2013, 72% of business executives will have tablets as their main means of consuming an Organization’s KPI’s and other analytics, scorecarding, etc
  • Although Roambi, and Microstrategy seem to be doing all of the right things with Mobile BI, there are several major BI Vendors that are not or there is simply room for improvement.  Also on the topic of Mobile BI, one of the barriers of 2012 was the concern for securing Mobile BI within an organization.  There has been a rise of solutions but no true standardization.  Oracle has produced their Mobile Security Tool Kit for Oracle BI and we will dive into that very soon as well (have Mac OS, will travel).
  • We hope this year to compare Oracle Endeca along with QlikView, and Spotfire to break apart the vendor specific functionality and give rise to insights on how to form successful solutions to the overall problem of self-service analysis of Big Data and traditional Data Warehouse data.
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    "By the end of 2013, 72% of business executives will have tablets as their main means of consuming an Organization's KPI's and other analytics, scorecarding, etc."
cezarovidiu

Magic Quadrant for Business Intelligence and Analytics Platforms - 0 views

  • Integration BI infrastructure: All tools in the platform use the same security, metadata, administration, portal integration, object model and query engine, and should share the same look and feel. Metadata management: Tools should leverage the same metadata, and the tools should provide a robust way to search, capture, store, reuse and publish metadata objects, such as dimensions, hierarchies, measures, performance metrics and report layout objects. Development tools: The platform should provide a set of programmatic and visual tools, coupled with a software developer's kit for creating analytic applications, integrating them into a business process, and/or embedding them in another application. Collaboration: Enables users to share and discuss information and analytic content, and/or to manage hierarchies and metrics via discussion threads, chat and annotations.
  • Information Delivery Reporting: Provides the ability to create formatted and interactive reports, with or without parameters, with highly scalable distribution and scheduling capabilities. Dashboards: Includes the ability to publish Web-based or mobile reports with intuitive interactive displays that indicate the state of a performance metric compared with a goal or target value. Increasingly, dashboards are used to disseminate real-time data from operational applications, or in conjunction with a complex-event processing engine. Ad hoc query: Enables users to ask their own questions of the data, without relying on IT to create a report. In particular, the tools must have a robust semantic layer to enable users to navigate available data sources. Microsoft Office integration: Sometimes, Microsoft Office (particularly Excel) acts as the reporting or analytics client. In these cases, it is vital that the tool provides integration with Microsoft Office, including support for document and presentation formats, formulas, data "refreshes" and pivot tables. Advanced integration includes cell locking and write-back. Search-based BI: Applies a search index to structured and unstructured data sources and maps them into a classification structure of dimensions and measures that users can easily navigate and explore using a search interface. Mobile BI: Enables organizations to deliver analytic content to mobile devices in a publishing and/or interactive mode, and takes advantage of the mobile client's location awareness.
  • Analysis Online analytical processing (OLAP): Enables users to analyze data with fast query and calculation performance, enabling a style of analysis known as "slicing and dicing." Users are able to navigate multidimensional drill paths. They also have the ability to write back values to a proprietary database for planning and "what if" modeling purposes. This capability could span a variety of data architectures (such as relational or multidimensional) and storage architectures (such as disk-based or in-memory). Interactive visualization: Gives users the ability to display numerous aspects of the data more efficiently by using interactive pictures and charts, instead of rows and columns. Predictive modeling and data mining: Enables organizations to classify categorical variables, and to estimate continuous variables using mathematical algorithms. Scorecards: These take the metrics displayed in a dashboard a step further by applying them to a strategy map that aligns key performance indicators (KPIs) with a strategic objective. Prescriptive modeling, simulation and optimization: Supports decision making by enabling organizations to select the correct value of a variable based on a set of constraints for deterministic processes, and by modeling outcomes for stochastic processes.
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  • These capabilities enable organizations to build precise systems of classification and measurement to support decision making and improve performance. BI and analytic platforms enable companies to measure and improve the metrics that matter most to their businesses, such as sales, profits, costs, quality defects, safety incidents, customer satisfaction, on-time delivery and so on. BI and analytic platforms also enable organizations to classify the dimensions of their businesses — such as their customers, products and employees — with more granular precision. With these capabilities, marketers can better understand which customers are most likely to churn. HR managers can better understand which attributes to look for when recruiting top performers. Supply chain managers can better understand which inventory allocation levels will keep costs low without increasing out-of-stock incidents.
  • descriptive, diagnostic, predictive and prescriptive analytics
  • "descriptive"
  • diagnostic
  • data discovery vendors — such as QlikTech, Salient Management Company, Tableau Software and Tibco Spotfire — received more positive feedback than vendors offering OLAP cube and semantic-layer-based architectures.
  • Microsoft Excel users are often disaffected business BI users who are unable to conduct the analysis they want using enterprise, IT-centric tools. Since these users are the typical target users of data discovery tool vendors, Microsoft's aggressive plans to enhance Excel will likely pose an additional competitive threat beyond the mainstreaming and integration of data discovery features as part of the other leading, IT-centric enterprise platforms.
  • Building on the in-memory capabilities of PowerPivot in SQL Server 2012, Microsoft introduced a fully in-memory version of Microsoft Analysis Services cubes, based on the same data structure as PowerPivot, to address the needs of organizations that are turning to newer in-memory OLAP architectures over traditional, multidimensional OLAP architectures to support dynamic and interactive analysis of large datasets. Above-average performance ratings suggest that customers are happy with the in-memory improvements in SQL Server 2012 compared with SQL Server 2008 R2, which ranks below the survey average.
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    "Gartner defines the business intelligence (BI) and analytics platform market as a software platform that delivers 15 capabilities across three categories: integration, information delivery and analysis."
cezarovidiu

MicroStrategy Suite | MicroStrategy - 0 views

  • Free reporting software Now enhanced for mobile intelligence Perfect solution for departments Scalable as your needs expand For Windows, Unix, Linux, Solaris, HP-UX, and AIX operating systems and any data source, including Hadoop, SAP BW, Microsoft Analysis Services, Essbase, and IBM TM1.
  • Simple development and maintenance of Mobile apps and dashboards Powerful Visual Data Discovery capabilities Packed with robust analytics Free online support and training Perpetual license to use forever Quick Start Guide brings you from download through your first report
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    "Free Mobile and Business Intelligence Software MicroStrategy's award-winning business intelligence software and mobile app development platform are now available in a convenient free software suite, designed for departments to start building and using mobile apps, dashboards, and reports quickly and easily... and at no charge."
cezarovidiu

The Past, Present and Future of Business Intelligence. - YouTube - 0 views

shared by cezarovidiu on 13 Jan 13 - No Cached
  • Irshad Raihan interviews Don Lutter, senior BI solutions manager, on HP's products, solutions and services for Business Intelligence. Don has over 30 years of experience, building and implementing BI solutions. He talks about HP's view on where the market is headed and how HP can help customers address the challenges of Big Data and Real Time Analytics. This interview was recorded at HP Discover 2011 in Las Vegas.
cezarovidiu

Download Microsoft Power Query for Excel - Office.com - 0 views

  • Microsoft Power Query is an Excel add-in that enhances the self-service Business Intelligence experience in Excel by simplifying data discovery and access.
  • Power Query enables users to easily discover, combine, and refine data for better analysis in Excel. Power Query includes a public search feature that is currently intended for use in the United States only.
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