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cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

www.clickz.com/...he-conversion-without-stalking

crm email-campain

shared by cezarovidiu on 30 Oct 13 - No Cached
  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
  • ...15 more annotations...
  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

How to migrate Liferay portal from one windows machine to other? - Stack Overflow - 0 views

stackoverflow.com/...m-one-windows-machine-to-other

liferay

shared by cezarovidiu on 22 Mar 13 - No Cached
  • cezarovidiu on 22 Mar 13
     
    "These are the steps that I have followed and able to migrate the Liferay successfully: Take the backup of Liferay files and database from first windows machine. Install the same version of Liferay (Say Liferay 5.2.3) on second windows machine. Shut down Liferay. Import the database on new system. Add portal-ext.properties with relevant entries. (e.g Datbase Name, User Name , Pasword etc) Add \liferay-portal-5.2.3\data\document_library files from old machine. Start the tomcat. It will automtically do the rest. NOTE: In the above method I have not deployed Theme and custom plugins etc, you have to deploy Theme and custom plugins also that are used on old system."
cezarovidiu

Template Builder Woes! (Oracle BI Publisher Blog) - 0 views

blogs.oracle.com/...template_builder_woes_1

bipublisher uninstall template builder

shared by cezarovidiu on 19 Sep 13 - No Cached
  • 1. Uninstall BIP desktop from control->Add or remove programs. 2. Open explorer and go to "C:\WINDOWS\assembly". 3. Check if there are assemblies which start with "TB" If present, remove them all. 4. Open the MS Word startup directory and check there are no files there. The directory is normally the following. C:\Documents and Settings\<user name><Application Data\Microsoft\Word\STARTUP5. Open MS Word and check that you don't see the BIP tool bar. -> If you see it, please move Normal.dot to another directory and try again.6. Please check that the OS user you use has an administrator privilege on the PC, this is really important. 7. Please go to Control Panel -> Add or Remove programs and check if the followings have been installed. Shared Add-in Extensibility Update for Microsoft .NET Framework 2.0 (KB908002) Shared Add-in Support Update for Microsoft .NET Framework 2.0 (KB908002) 8. Install BIP Desktop again
cezarovidiu

Password Protection with .htaccess and .htpasswd - 0 views

weavervsworld.com/...passprotect.html

linux apache

shared by cezarovidiu on 24 Mar 13 - Cached
  • .htaccess The .htaccess file is a simple text file placed in the directory you want the contents of the file to affect. The rules and configuration directives in the .htaccess file will be enforced on whatever directory it is in and all sub-directories as well. In order to password protect content, there are a few directives we must become familiar with. One of these directives in the .htaccess file ( the AuthUserFile directive ) tells the Apache web server where to look to find the username/password pairs. .htpasswd The .htpasswd file is the second part of the affair. The .htpasswd file is also a simple text file. Instead of directives, the .htpasswd file contains username/password pairs. The password will be stored in encrypted form and the username will be in plaintext.
  • There is a special program on a *nix machine that is designed to manipulate the .htpasswd file on your behalf. The name of this program is htpasswd.
  • The first way is to create a new .htpasswd file and add a username/password pair to the file. The second way is to add a username/password pair to an existing .htpasswd file.
  • ...1 more annotation...
  • To create a new .htpasswd file in /usr/uj/jurbanek/ with username john, the following command would be used. # '-c' stands for 'create'. Only to be used when creating a new .htpasswd file. # You will be prompted for the password you would like to use after entering the command below. htpasswd -c /usr/uj/jurbanek/.htpasswd john
cezarovidiu

Using the JDBC Connectivity Layer in Oracle Warehouse Builder - 0 views

www.oracle.com/...vasiliev-owb-jdbc-183946.html

DW owb mysql

shared by cezarovidiu on 10 Jul 13 - No Cached
  • For example, suppose you want to add support for MySQL. (As of OWB 11g R2, MySQL is not on the list of supported by default platforms.) All you need to do, though, is download the MySQL JDBC driver to put it into the OWB_HOME/owb/lib/ext directory, and add the platform definition for MySQL via a Tcl script that you can run from the OMB Plus console. The contents of such a script is beyond the scope of this article. However, if you want to look at one, check out this post by David Allan, where you’ll find a detailed example of how you can add support for MySQL to Oracle Warehouse Builder 11g Release 2. Also, there is a whitepaper on OTN called the "OWB Platform and Application Adapter Extensibility Cookbook", which goes into more depth than David’s post.
cezarovidiu

Download Microsoft Power Query for Excel - Office.com - 0 views

office.microsoft.com/...rer-for-excel-FX104018616.aspx

excel add-ins data discovery power query

shared by cezarovidiu on 17 Oct 13 - No Cached
  • Microsoft Power Query is an Excel add-in that enhances the self-service Business Intelligence experience in Excel by simplifying data discovery and access.
  • Power Query enables users to easily discover, combine, and refine data for better analysis in Excel. Power Query includes a public search feature that is currently intended for use in the United States only.
cezarovidiu

Moving Sugar to Another Server - SugarCRM Support Site - 0 views

support.sugarcrm.com/...Moving_Sugar_to_Another_Server

sugarcrm

shared by cezarovidiu on 20 Mar 13 - No Cached
    • cezarovidiu
      cezarovidiu on 20 Mar 13
       
      japtone   Senior Member Join Date Nov 2010 Posts 49  Re: Transferring SugarCRM to a new server If you're using Linux try to have the same version of PHP, Apache, and DB (MySQL for instance) in order to avoid compatibility issues. In your production server tar up the sugarcrm root directory, transfer it to the new server and untar wherever your new root directory will be.  Next take a db dump of your database, transfer it to the new server and do a restore. Make sure apache is configured on the new server to point to the root of sugarcrm and start it up.  Make sure to modify config.php to account for any change in paths and hostname.  that's what I've found to be the easiest way to 'clone' sugar.
  • mysqldump -h localhost -u [MySQL user, e.g. root] -p[database password] -c --add-drop-table --add-locks --all --quick --lock-tables [name of the database] > sqldump.sql
  • Extract the Database
  • ...5 more annotations...
  • Copy Filesystem Copy all your files to the new server.  This can be done simply by locating the root directory on your old instance and copy and pasting it to the new server location.
  • Import Database Import the mysql database into the new server.  Here's how you would restore your custback.sql file to the Customers database. mysql -u sadmin -p pass21 Customers < custback.sql Here's the general format you would follow: mysql -u [username] -p [password] [database_to_restore] < [backupfile]
  • Check Files and Permissions Check Config.php Open <sugarroot/config.php> and make sure that all settings still apply to the new server, such as: array ( 'db_host_name' => 'localhost', 'db_user_name' => 'root', 'db_password' => 'PASSWORD', 'db_name' => 'DATABASE_NAME', 'db_type' => 'mysql', ), 'site_url' =>, etc...
  • Check htaccess Open <sugarroot/.htaccess> and ensure that the new server URLs are used correctly.
  • Check Permissions Check that the permissions are correct on the new server. That is the entire custom and cache directories (and all the sub directories) in addition to the config.php file are owned and writable by the user that runs the application on the server.
cezarovidiu

Setting Up a Server Linux article - 0 views

www.linuxforums.org/...setting-up-a-server_118.html

***** mysql lamp

shared by cezarovidiu on 20 Mar 13 - No Cached
  • Installing and Configuring Apache
  • apt-get install apache2
  • etc/init.d/apache2 start|stop|restart|reload|force-reload apacheclt start|stop|restart|...
  • ...19 more annotations...
  • Apache2's configuration files, by default, are in /etc/apache2/.
  • apache2.conf is where the main configuration is
  • it used to be httpd.conf, so don't be fooled.
  • Installing and Configuring MySQL
  • apt-get install mysql-server-5.0
  • /etc/init.d/mysql start|stop|restart|reload|force-reload|status
  • To first start working with this database, the root password must be set. The word root does not apply to the system's root, but to the database administrator, however, it can be the same person. So let's set it and log in: mysqladmin -u root password 'thepassword' mysql -u root -p Enter password: Welcome to the MySQL monitor. Commands end with ; or g. Your MySQL connection id is 10 to server version: 5.0.20a-Debian_1-log Type 'help;' or 'h' for help. Type 'c' to clear the buffer.
  • /etc/mysql/my.cnf
  • apt-get install php5
  • Installing and Configuring PHP
  • Now, add support for MySQL: apt-get install php5-mysql
  • Just like for Apache and MySQL, extra packages will have to be install as well: apache2-mpm-prefork, libapache2-mod-php5 and php5-common.
  • The configuration file for PHP is located in /etc/php5/apache2/php.ini
  • every time you modify it, Apache must be restarted.
  • /var/www/information.php
  • Installing and Configuring Postfix
  • The default configuration files are in /etc/postfix, we will only use main.cf
  • apt-get install php5-cli php-pear php5-ldap php5-imap php5-gd php5-mhash php5-odbc php5-ps
  • I also like to add some more packages for PHP, such as CLI, Pear, LDAP, IMAP, GD, mhash, ODBC and PostScript:
cezarovidiu

Gartner's Magic Quadrant for Social CRM and the Social Enterprise - Forbes - 0 views

www.forbes.com/...-crm-and-the-social-enterprise

crm sCRM gartner

shared by cezarovidiu on 11 Jan 13 - No Cached
  • Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.
  • Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social Enterprise as defined by Salesforce.com, heavily promoted at their DreamForce event last month in San Francisco, capitalizes on these factors which are critical for any CRM system to succeed.
  • cezarovidiu on 11 Jan 13
     
    "Gartner's Magic Quadrant for Social CRM and the Social Enterprise"
cezarovidiu

Office 2013 SKU's needed for Power BI add-ins or to manipulate existing PowerPivot work... - 0 views

blogs.technet.com/...t-workbooks-in-excel-2013.aspx

office excel power BI

shared by cezarovidiu on 05 Jan 15 - No Cached
  • Note: Power Pivot and Power View on the standalone retail 32-bit and 64-bit SKUs were added with the October 2013 updates. If you have one of these SKU's but do not see the add-in, please apply the most recent updates and test for improvement. 
cezarovidiu

How Do I Enable Remote Access To MySQL Database Server? - MySQL - ServerGrove Support - 0 views

kb.servergrove.com/...-mysql-server-from-a-remote-ip

mysql

shared by cezarovidiu on 22 Mar 13 - No Cached
  • Step 3: Edit the my.cnf file
  • Search for the following line:[mysqld] Make sure line skip-networking is commented (or remove line) and add following line:bind-address=YOUR-SERVER-IPSo if your IP is 69.195.199.51 the entire block should look like this:[mysqld] port = 3306 socket = /var/lib/mysql/mysql.sock skip-locking key_buffer_size = 16K max_allowed_packet = 1M table_open_cache = 4 sort_buffer_size = 64K read_buffer_size = 256K read_rnd_buffer_size = 256K net_buffer_length = 2K thread_stack = 128K bind-address = 69.195.199.51 # skip-networking
  • Step 4: Save & RestartSave your edits by clicking on the Save button and restart MySQL by clicking RestartStep 5: Grant access to remote IP addressGo to the terminal in the control panel and log in (or connect via SSH) and connect to your MySQL database.$ mysql -u root -p mysqlGrant access to a new database If you want to add a new database called foo for user bar and remote IP 69.195.199.100 then you need to type the following commands at mysql> prompt:mysql> CREATE DATABASE foo; mysql> GRANT ALL ON foo.* TO bar@'69.195.199.100' IDENTIFIED BY 'PASSWORD';How Do I Grant Access To An Existing Database? To grant access to an existng database called foo for user bar and remote IP 69.195.199.100 type the following command At mysql> prompt for existing database, enter:mysql> GRANT ALL ON foo.* TO bar@'69.195.199.100' IDENTIFIED BY 'PASSWORD';
cezarovidiu

Creating Palo OLAP cubes and dimensions with Talend - 0 views

www.robertomarchetto.com/ate-palo-olap-cubes-dimensions

palo talend

shared by cezarovidiu on 03 Jun 14 - No Cached
  • Creating Palo OLAP cubes and dimensions with Talend
  • Step 1: Create a Palo database with Talend tPaloDatabase
  • Step 2: Add Palo dimensions with tPaloDimension
  • ...3 more annotations...
  • Step 3: Create a Measures dimension
  • OLAP Measures in Palo are defined in a single dimension, with element values as measure names. For example to add a "PiceList" and "Quantity" measure we'll create a dimension named "Measures" with two numeric elements: "PriceList" and "Quantity".
  • Step 4: Create Palo OLAP Cubes with Talend tPaloCube
cezarovidiu

Install Oracle Java 7 in Ubuntu 12.10/12.04/11.10/Any Ubuntu or Linux Mint Version ~ No... - 0 views

www.noobslab.com/...l-oracle-java-7-in-ubuntu.html

ubuntu linux java install

shared by cezarovidiu on 22 Mar 13 - No Cached
  • For 64-bit users: wget -O jdk-64bit.tar.gz http://goo.gl/MSzBj wget -O jre-64bit.tar.gz http://goo.gl/yZgjI sudo -s cp -r jre-64bit.tar.gz /usr/local/java sudo -s cp -r jdk-64bit.tar.gz /usr/local/java cd /usr/local/java sudo -s chmod a+x jre-64bit.tar.gz sudo -s chmod a+x jdk-64bit.tar.gz sudo -s tar xvzf jre-64bit.tar.gz sudo -s tar xvzf jdk-64bit.tar.gz
  • sudo nano /etc/profile Add the following lines at the end of file: JAVA_HOME=/usr/local/java/jdk* PATH=$PATH:$HOME/bin:$JAVA_HOME/bin JRE_HOME=/usr/local/java/jre* PATH=$PATH:$HOME/bin:$JRE_HOME/bin export JAVA_HOME export JRE_HOME export PATH
  • Now enter following commands one by one in terminal: sudo update-alternatives --install "/usr/bin/java" "java" "/usr/local/java/jre1.7.0_12/bin/java" 1 sudo update-alternatives --install "/usr/bin/javac" "javac" "/usr/local/java/jdk1.7.0_12/bin/javac" 1 sudo update-alternatives --install "/usr/bin/javaws" "javaws" "/usr/local/java/jre1.7.0_12/bin/javaws" 1 sudo update-alternatives --set java /usr/local/java/jre1.7.0_12/bin/java sudo update-alternatives --set javac /usr/local/java/jdk1.7.0_12/bin/javac sudo update-alternatives --set javaws /usr/local/java/jre1.7.0_12/bin/javaws . /etc/profile
  • ...1 more annotation...
  • Check installed java version java -version
cezarovidiu

PowerPivot, Power View and Inquire availability - the definitive Microsoft answer - 0 views

www.ion.icaew.com/...he-definitive-Microsoft-answer

office excel licensing

shared by cezarovidiu on 19 Oct 14 - No Cached
  • With their inclusion in Excel standalone, at a cost of less than £100, any financial barrier to obtaining the benefit of these features is greatly reduced.
  • Excel 2013 Standalone Volume License and Standalone Retail 32-bit and 64-bit.
  • PowerPivot and the two new add-ins - PowerView and Inquire, are only available on certain SKUs (versions). These include:
cezarovidiu

Static IP Address Assignment - 0 views

help.ubuntu.com/...network-configuration.html

linux network

shared by cezarovidiu on 22 Mar 13 - No Cached
  • Static IP Address Assignment To configure your system to use a static IP address assignment, add the static method to the inet address family statement for the appropriate interface in the
  • file /etc/network/interfaces.
  • The example below assumes you are configuring your first Ethernet interface identified as eth0. Change the address, netmask, and gateway values to meet the requirements of your network. auto eth0 iface eth0 inet static address 10.0.0.100 netmask 255.255.255.0 gateway 10.0.0.1
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