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cezarovidiu

BI Brief - Four Legs of a Successful Business Intelligence (BI) Project Team - 0 views

  • 1. Project Sponsorship and Governance 2. Project Management 3. Development Team (Core Team) 4. Extended Project Team
  • 1. Project Sponsorship and Governance IT and the business should form a BI steering committee to sponsor and govern design, development, deployment, and ongoing support. It needs both the CIO and a business executive, such as CFO, COO, or a senior VP of marketing/sales to commit budget, time, and resources. The business sponsor needs the project to succeed. The CIO is committed to what is being built and how.
  • 2. Project Management Project management includes managing daily tasks, reporting status, and communicating to the extended project team, steering committee, and affected business users. The project management team needs extensive business knowledge, BI expertise, DW architecture background, and people management, project management, and communications skills. The project management team includes three functions or members: Project development manager - Responsible for deliverables, managing team resources, monitoring tasks, reporting status, and communications. Requires a hands-on IT manager with a background in iterative development. Must understand the changes caused by this approach and the impact on the business, project resources, schedule and the trade-offs. Business advisor - Works within the sponsoring business organization. Responsible for the deliverables of the business resources on the project's extended team. Serves as the business advocate on the project team and the project advocate within the business community. Often, the business advocate is a project co-manager who defers to the IT project manager the daily IT tasks but oversees the budget and business deliverables. BI/DW project advisor - Has enough expertise with architectures and technologies to guides the project team on their use. Ensures that architecture, data models, databases, ETL code, and BI tools are all being used effectively and conform to best practices and standards.
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  • 3. Development Team (Core Team) The core project team is divided into four sub-teams: Business requirements - This sub-team may have business people who understand IT systems, or IT people who understand the business. In either case, the team represents the business and their interests. They are responsible for gathering and prioritizing business needs; translating them into IT systems requirements; interacting with the business on the data quality and completeness; and ensuring the business provides feedback on how well the solutions generated meet their needs. BI architecture - Develops the overall BI architecture, selects the appropriate technology, creates the data models, maps the overall data workflow from source systems to BI analytics, and oversees the ETL and BI development teams from a technical perspective. ETL development - Receives the business and data requirements, as well as the target data models to be used by BI analytics. Develops the ETL code needed to gather data from the appropriate source systems into the BI databases. Often, a system analyst who is a expert in the source systems such as SAP is part of the team to provide knowledge of the data sources, customizations, and data quality. BI development - Create the reports or analytics that the business users will interact with to do their jobs. This is often a very iterative process and requires much interaction with the business users.
  • 4. Extended Project Team There are several functions required by the project team that are often accomplished through an "extended" team: Players - A group of business users are signed up to "play with" or test the BI analytics and reports as they are developed to provide feedback to the core development team. This is a virtual team that gets together at specific periods of the project but they are committed to this role during those periods. Testers - A group of resources are gathered, similarly to the virtual team above, to perform more extensive QA testing of the BI analytics, ETL processes, and overall systems testing. You may have project members test other members' work, such as the ETL team test the BI analytics and visa versa. Operators - IT operations is often separated from the development team but it is critical that they are involved from the beginning of the project to ensure that the systems are developed and deployed within your company's infrastructure. Key functions are database administration, systems administration, and networks. In addition, this extended team may also include help desk and training resources if they are usually provided outside of development.
cezarovidiu

You Probably Need Parallel Except When You Don't - 0 views

  • f you are running a large Oracle data warehouse you should be using parallel
  • Like all tools you have to use parallel correctly; no more would we think of using a wrench to hammer a nail then should you think parallel is the answer to all performance problems. Sometimes parallel will make things worse, sometimes parallel will make performance less predictable.
  • Parallel introduces additional work to a query, simplistically we need to: split the query into multiple parallel processes, execute them, wait for the processes to complete and finally coordinate the results. This all takes time to do. Our time saving comes from being able to process multiple smaller chunks of data simultaneously. If the time to execute the step in parallel is not significantly faster than doing it without parallel then the additional overhead may make parallel processing a slower option; this is typically the case with small tables where a full tablescan or an indexed access is fast. Use too few parallel processes and we will not gain much in performance, too many and we risk starving the database of resource for other work or even slow our own process as it waits for resource. If you have implemented some form of CPU resource management on your system you may find that you experience delays as your parallel slaves ‘wait their turn’
cezarovidiu

Rittman Mead Consulting » Blog Archive » Oracle Database Resource Manager and... - 0 views

  • OBIEE, at the BI Server level. lets you define query limits that either warn or stop users from exceeding certain elapsed query times or number of rows returned. Assuming you define a “standard” group for most OBIEE users, you might want to stop them from displaying reports (requests) that return more than 50,000 rows, whilst you might want to warn them if their query takes over five minutes to run.
cezarovidiu

8 Principles That Can Make You an Analytics Rock Star -- TDWI -The Data Warehousing Ins... - 0 views

  • Great design, high-quality code, strong business sponsorship, accurate requirements, good project management, and thorough testing are some of the obvious requirements for successful analytics systems.
  • As a professional in the field, you must be able to do these things well because they form the foundation of a good analytics implementation.
  • Successful analytics professionals should follow a set of guiding principles.
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  • Principle #1: Let your passion bloom
  • If you do not love data analytics, it will be hard to become an analytics rock star. No significant accomplishments are achieved without passion. For many people, passion does not come naturally; it must be developed. Cultivate passion by setting goals and achieving them. Realize that the best opportunity in your life is the one in front of you right now. Focus on it, grow it, and develop your passion for it! That excitement will become obvious to those around you.
  • Principle #2: Never stop learning
  • Dig down deeper about the business details of your company. What, exactly, does your company do? What are some of its challenges and opportunities? How would the company benefit from valuable and transformative information you can deliver? Take the time necessary to learn the skills that are valuable for your business and your career. Keep up-to-date with the latest technologies and available analytics tools -- learn and understand their capabilities, functions, and differences.
  • Deepen your knowledge with the tools that you are currently working on by picking new techniques and methodologies that make you a better professional in the field.
  • Principle #3: Improve your presentation skills and become an ambassador for analytics
  • persuasiveness and effectiveness
  • Improve your presentation and speaking skills, even if it is on your own time. Excellent and no-cost presentation training resources are readily available on the internet (for example, at http://www.mindtools.com/page8.html. Practice writing and giving presentations to friends and colleagues that will give you honest feedback. Once you have practiced the basic skills, you need to enhance your skills by improving your
  • You must be able to explain, justify, and "sell" your ideas to colleagues as well as business management. Organizational change does not happen overnight or as a result of one presentation. You need to be persistent and skillful in taking your ideas all the way up the leadership chain.
  • Principle #4: Be the "go-to guy" for tough analytics questions
  • Tough analytics problems typically don't have an obvious answer -- that's why they're tough! Take the initiative by digging deep into those problems without being asked. Throw out all the assumptions made so far and follow logical trial and error methodology. First, develop a thesis about possible contributors to the problem at hand. Second, run the analytics to prove the thesis. Learn from that outcome and start over, if needed, until a significant answer is found. You are now well on your way to rock star status.
cezarovidiu

Successful Social Marketing is So Much More Than Social Media | ClickZ - 0 views

  • In the past, prospects primarily accessed information about a company by interacting directly with a salesperson.
  • As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement.
  • Given the number of consumers posting, blogging, tweeting, liking and sharing, the question for marketers is no longer, Should I use social? It's, How do I use social to its full potential?
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  • Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
  • It can be tempting to jump right in to all the social media sites out there and start posting away. However, before you publish that first nugget of social marketing content, you need to develop your plan.
  • goals and metrics
  • Build a team that is willing and able to dedicate adequate time to social media endeavors.
  • Many marketers fall into the trap of thinking that social media campaigns can be dealt with on an ad hoc basis, but this couldn't be further from the truth. You don't want your company's online personality to come across as erratic or disjointed, so create a policy that guides those who are participating in the social marketing effort and be sure those guidelines are enforced.
  • Once everyone is on board, encourage them to create engaging content. A good starting place is to ask your team members to answer some of the most frequently asked questions they receive on the various social channels. If everyone is a content creator, you'll never be short of ideas.
  • Word-of-mouth is incredibly powerful and the "share" button on every social media channel allows you to tap into millions of different networks. One of the best ways to interact with your audience is by giving them content they genuinely want to share with their networks. Peer recommendation is extremely valuable because people believe their friends much more readily than a company or marketer.
  • A "Refer-a-Friend" campaign promotes a compelling offer via email marketing and social networks, then grants access to special offers for both the referrers and those referred. Using these campaigns will allow you to gather important metrics, like tracking who the biggest influencers are.
  • A "Social Sweepstakes" campaign allows your entrants to spread the word on your behalf. Through the sweepstakes entry, you gain important user data like who is sharing and where they are sharing most.
  • Finally, a "Flash Deal" campaign is similar to Groupon. Flash deals offer a limited amount of deals for a specific time period through your social platforms. If you use these campaigns, be sure to let participants track the deal's progress! These campaigns are fun and viral ways to spread brand awareness and boost new customer numbers with sharing.
  • make sure your shares are measurable. Monitoring social share numbers is not only an easy way to tell what's working and what's not, but also allows you to see your ROI by showing how far your social reach is in relation to how much time and resources you've put in.
  • Google Alerts and search functions, or enterprise level software like Viral Heat or Radian6.
  • Once you hear what people are saying, you can engage them with relevant responses.
  • Social has evolved into much more than just a channel or tactic and should be an ever-present strategy in all aspects of your marketing. Ultimately, if you come up with a plan, encourage creative content, incorporate social marketing into every stage of your funnel, and measure your results, you'll start to see your social efforts move the ROI needle in the right direction.
cezarovidiu

Why BI projects fail -- and how to succeed instead | InfoWorld - 0 views

  • A successful initiative starts with a good strategy, and a good strategy starts with identifying the business need.
  • The balanced scorecard is one popular methodology for linking strategy, technology, and performance management. Other methodologies, such as applied information economics, combine statistical analysis, portfolio theory, and decision science in order to help firms calculate the economic value of better information. Whether you use a published methodology or develop your own approach in-house, the important point is to make sure your BI activities are keyed to generating real business value, not merely creating pretty, but useless, dashboards and reports.
  • Next, ask: What data do we wish we had and how would that lead to different decisions? The answers to these questions form top-level requirements for any BI project.
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  • Instead a team of data experts, data analysts, and business experts must come together with the right technical expertise. This usually means bringing in outside help, though that help needs to be able to talk to management and talk tech.
  • Nothing makes an IT department more nervous than asking for a feed to a key operational system. Moreover, a lot of BI tools are resource hungry. Your requirements should dictate what, how much, and how often (that is, how “real time” you need it to be) data must be fed into your data warehousing technology.
  • In other words, you need one big feed to serve all instead of hundreds of operational, system-killing little feeds that can’t be controlled easily.
  • You'll probably need more than one tool to suit all of your use cases.
  • You did your homework, identified the use cases, picked a good team, started a data integration project, and chose the right tools.
  • Now comes the hard part: changing your business and your decisions based on the data and the reports. Managers, like other human beings, resist change.
  • oreover, BI projects shouldn't have a fixed beginning and end -- this isn't a sprint to become “data driven.”
  • A process is needed
  • and find new opportunities in the data.
  • Here's the bottom line, in a handy do's-and-don'ts format: Don’t simply run a tool-choice project Do cherry-pick the right team Do integrate the data so that it can be queried performance-wise without bringing down the house Don’t merely pick a tool -- pick the right tools for all your requirements and use cases Do let the data change your decision making and the structure of your organization itself if necessary Do have a process to weed out useless analytics and find new ones
cezarovidiu

Difference between CRM lead and an opportunity - Pipeliner CRM Blog - 0 views

  • Any individual fish or pod of fish in your sea represents one lead.
  • Your Nemo will not be the first or the second fish that you catch. At the beginning, you will have very little information about the Nemo you would like to catch. You will start to examine your fish and create some criteria as to how Nemo should look like. In other words, you are qualifying your fish.
  • Lead = Any Fish in The Sea. Opportunity = Nemo
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  • The process of examination and adding the criteria represents your sales pipeline strategy. It’s always true that: “Without a commitment to pursue working together (something that results in this company potentially buying from you) there is no opportunity.” - Anthony Iannarino
  • At the end of your examination ie. of your sales process, you will either let the fish swim back into your sea (lost opportunity) or you will put Nemo into your aquarium (won opportunity). Won Opportunity = You have found Nemo Lost Opportunity = You have not found Nemo
  • A Lead – is a contact or an account with very little information. It could be just a person who you might have met at a conference. You will need to retrieve more information regarding this lead in order to create (qualify) an opportunity in your sales pipeline.
  • A old sales rule says: “If you have never contacted your contact, it’s a lead.”
  • An Opportunity - is a contact or an account which has been qualified. This person has entered into your buying cycle and is committed to working with you. You have already contacted, called or met him and know their needs or requirements. The old sales rule says: “The opportunity is a deal that you have the possibility to close!”
  • “Think about the difference between a lead and an opportunity as an evolving process i.e. each lead needs to be qualified to an opportunity. There will always be plenty of leads in your sales territory, but only few of them will qualify to become real sales opportunity.”
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