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cezarovidiu

Invata meserie de la Emag - 5 lectii pentru un magazin online care chiar vinde - Conver... - 0 views

conversionacademy.eu/...5-lectii-de-la-emag

emag marketing

shared by cezarovidiu on 16 Apr 15 - No Cached
  • Lectia 1. Colecteaza adrese de email
  • E suficient sa creezi un magnet de leaduri care sa raspunda unei probleme specifice pe care o au vizitatorii tai.
  • Lectia 2. Foloseste dovada sociala
  • ...11 more annotations...
  • Unul din principiile de influenta ale lui Robert Cialdini este dovada sociala. Acesta spune ca atunci cand ne aflam in fata unei decizii, avem tendita de a-i imita pe ceilalti.
  • recomandari de produse populare: in functie de categoriile de produse pe care le-ai cautat, Emag iti va recomanda si produse similare folosind un titlu care iti arata ca si alte persoane au fost interesate de acele produse.
  • comentarii si feedback: daca arunci un ochi peste produsele disponibile pe Emag, vei vedea ca majoritatea au comentarii, review-uri reale de la cumparatori. Astfel de comentarii vor influenta decizia de cumparare a celor nehotarati.
  • De exemplu, Emag trimite un email catre clienti la cateva zile dupa achizitie.
  • 3. Optimizeaza-ti magazinul online pentru mobil
  • Chiar si Google a observat acest trend, asa ca la inceputul acestui an a atras atentia ca odata cu aparitia noilor algoritmi de indexare, paginile optimizate pentru mobil vor avea doar de castigat.
  • Verifica aici daca magazinul tau online este optimizat pentru mobil.
  • 4. Personalizeaza pagina de eroare 404
  • Pentru a nu pierde un potential client, personalizeaza pagina de eroare 404 adaugand 2 elemente: Un titlu care sa explice ce s-a intamplat (De exemplu, „Pagina cautata nu a fost gasita. Se pare ca ai accesat un link expirat sau gresit.”) Un indemn la actiune (De exemplu, „Click aici sa te intorci la pagina anterioara”)
  • 5. Foloseste efectul amortizorului social Un studiu psihologic realizat in 1972 a demonstrat ca daca stii ca exista cineva cu care poti vorbi, care iti va oferi ajutor in situatiile stresante, aceste momente vor fi mai usor de suportat.
  • Fii pe faza ca sa le raspunzi vizitatorilor la emailuri, la mesajele de pe social media Afiseaza in mod vizibil pe site datele tale de contact Implementeaza un live chat (iti recomand www.purechat.com – e usor de folosit si are si o versiune gratuita)
cezarovidiu

Oracle BI Blog - EPM, Business Intelligence, and OBIEE: OBIEE 11g, Setup Client DSN for... - 0 views

oraclebiblog.blogspot.ro/...-11g-setup-client-dsn-for.html

OBIEE setup client video

shared by cezarovidiu on 21 Jan 13 - No Cached
  • cezarovidiu on 21 Jan 13
     
    "After installing the OBI 11g client tools each OBI developer or administrator will need to access the Oracle BI RPD using the OBI Administration Tool. The Administration Tool is the GUI that connects to the Oracle BI Server RPD in Online mode (or on the network in offline mode) allowing development and administration functionality of the RPD. The informal video below highlights the process in which to create an ODBC data source connection to the Oracle BI server and test that the connectivity is working."
cezarovidiu

ZeList Search - 0 views

www.zelist.ro/search

seo seo tools

shared by cezarovidiu on 14 Jan 14 - No Cached
  • cezarovidiu on 14 Jan 14
     
    "Cautam in 12,128,038 posturi, 11,385,812 comentarii, 56,912,186 twittere si 18,515,452 articole din presa online"
cezarovidiu

Magic Quadrant for Business Intelligence and Analytics Platforms - 0 views

www.gartner.com/...reprints.do

gartner Bi

shared by cezarovidiu on 12 Feb 13 - No Cached
  • Integration BI infrastructure: All tools in the platform use the same security, metadata, administration, portal integration, object model and query engine, and should share the same look and feel. Metadata management: Tools should leverage the same metadata, and the tools should provide a robust way to search, capture, store, reuse and publish metadata objects, such as dimensions, hierarchies, measures, performance metrics and report layout objects. Development tools: The platform should provide a set of programmatic and visual tools, coupled with a software developer's kit for creating analytic applications, integrating them into a business process, and/or embedding them in another application. Collaboration: Enables users to share and discuss information and analytic content, and/or to manage hierarchies and metrics via discussion threads, chat and annotations.
  • Information Delivery Reporting: Provides the ability to create formatted and interactive reports, with or without parameters, with highly scalable distribution and scheduling capabilities. Dashboards: Includes the ability to publish Web-based or mobile reports with intuitive interactive displays that indicate the state of a performance metric compared with a goal or target value. Increasingly, dashboards are used to disseminate real-time data from operational applications, or in conjunction with a complex-event processing engine. Ad hoc query: Enables users to ask their own questions of the data, without relying on IT to create a report. In particular, the tools must have a robust semantic layer to enable users to navigate available data sources. Microsoft Office integration: Sometimes, Microsoft Office (particularly Excel) acts as the reporting or analytics client. In these cases, it is vital that the tool provides integration with Microsoft Office, including support for document and presentation formats, formulas, data "refreshes" and pivot tables. Advanced integration includes cell locking and write-back. Search-based BI: Applies a search index to structured and unstructured data sources and maps them into a classification structure of dimensions and measures that users can easily navigate and explore using a search interface. Mobile BI: Enables organizations to deliver analytic content to mobile devices in a publishing and/or interactive mode, and takes advantage of the mobile client's location awareness.
  • Analysis Online analytical processing (OLAP): Enables users to analyze data with fast query and calculation performance, enabling a style of analysis known as "slicing and dicing." Users are able to navigate multidimensional drill paths. They also have the ability to write back values to a proprietary database for planning and "what if" modeling purposes. This capability could span a variety of data architectures (such as relational or multidimensional) and storage architectures (such as disk-based or in-memory). Interactive visualization: Gives users the ability to display numerous aspects of the data more efficiently by using interactive pictures and charts, instead of rows and columns. Predictive modeling and data mining: Enables organizations to classify categorical variables, and to estimate continuous variables using mathematical algorithms. Scorecards: These take the metrics displayed in a dashboard a step further by applying them to a strategy map that aligns key performance indicators (KPIs) with a strategic objective. Prescriptive modeling, simulation and optimization: Supports decision making by enabling organizations to select the correct value of a variable based on a set of constraints for deterministic processes, and by modeling outcomes for stochastic processes.
  • ...7 more annotations...
  • These capabilities enable organizations to build precise systems of classification and measurement to support decision making and improve performance. BI and analytic platforms enable companies to measure and improve the metrics that matter most to their businesses, such as sales, profits, costs, quality defects, safety incidents, customer satisfaction, on-time delivery and so on. BI and analytic platforms also enable organizations to classify the dimensions of their businesses — such as their customers, products and employees — with more granular precision. With these capabilities, marketers can better understand which customers are most likely to churn. HR managers can better understand which attributes to look for when recruiting top performers. Supply chain managers can better understand which inventory allocation levels will keep costs low without increasing out-of-stock incidents.
  • descriptive, diagnostic, predictive and prescriptive analytics
  • "descriptive"
  • diagnostic
  • data discovery vendors — such as QlikTech, Salient Management Company, Tableau Software and Tibco Spotfire — received more positive feedback than vendors offering OLAP cube and semantic-layer-based architectures.
  • Microsoft Excel users are often disaffected business BI users who are unable to conduct the analysis they want using enterprise, IT-centric tools. Since these users are the typical target users of data discovery tool vendors, Microsoft's aggressive plans to enhance Excel will likely pose an additional competitive threat beyond the mainstreaming and integration of data discovery features as part of the other leading, IT-centric enterprise platforms.
  • Building on the in-memory capabilities of PowerPivot in SQL Server 2012, Microsoft introduced a fully in-memory version of Microsoft Analysis Services cubes, based on the same data structure as PowerPivot, to address the needs of organizations that are turning to newer in-memory OLAP architectures over traditional, multidimensional OLAP architectures to support dynamic and interactive analysis of large datasets. Above-average performance ratings suggest that customers are happy with the in-memory improvements in SQL Server 2012 compared with SQL Server 2008 R2, which ranks below the survey average.
  • cezarovidiu on 12 Feb 13
     
    "Gartner defines the business intelligence (BI) and analytics platform market as a software platform that delivers 15 capabilities across three categories: integration, information delivery and analysis."
cezarovidiu

MicroStrategy Suite | MicroStrategy - 0 views

www.microstrategy.com/freereportingsoftware

MicroStrategy Bi free *****

shared by cezarovidiu on 20 Feb 13 - No Cached
  • Free reporting software Now enhanced for mobile intelligence Perfect solution for departments Scalable as your needs expand For Windows, Unix, Linux, Solaris, HP-UX, and AIX operating systems and any data source, including Hadoop, SAP BW, Microsoft Analysis Services, Essbase, and IBM TM1.
  • Simple development and maintenance of Mobile apps and dashboards Powerful Visual Data Discovery capabilities Packed with robust analytics Free online support and training Perpetual license to use forever Quick Start Guide brings you from download through your first report
  • cezarovidiu on 20 Feb 13
     
    "Free Mobile and Business Intelligence Software MicroStrategy's award-winning business intelligence software and mobile app development platform are now available in a convenient free software suite, designed for departments to start building and using mobile apps, dashboards, and reports quickly and easily... and at no charge."
cezarovidiu

Successful Social Marketing is So Much More Than Social Media | ClickZ - 0 views

www.clickz.com/...so-much-more-than-social-media

social marketing

shared by cezarovidiu on 29 Oct 13 - No Cached
  • In the past, prospects primarily accessed information about a company by interacting directly with a salesperson.
  • As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement.
  • Given the number of consumers posting, blogging, tweeting, liking and sharing, the question for marketers is no longer, Should I use social? It's, How do I use social to its full potential?
  • ...14 more annotations...
  • Social channels are inherently built for sharing and engagement, making them the perfect place to cultivate valuable business relationships. Integrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This not only builds trust and brand loyalty, but also positively impacts ROI.
  • It can be tempting to jump right in to all the social media sites out there and start posting away. However, before you publish that first nugget of social marketing content, you need to develop your plan.
  • goals and metrics
  • Build a team that is willing and able to dedicate adequate time to social media endeavors.
  • Many marketers fall into the trap of thinking that social media campaigns can be dealt with on an ad hoc basis, but this couldn't be further from the truth. You don't want your company's online personality to come across as erratic or disjointed, so create a policy that guides those who are participating in the social marketing effort and be sure those guidelines are enforced.
  • Once everyone is on board, encourage them to create engaging content. A good starting place is to ask your team members to answer some of the most frequently asked questions they receive on the various social channels. If everyone is a content creator, you'll never be short of ideas.
  • Word-of-mouth is incredibly powerful and the "share" button on every social media channel allows you to tap into millions of different networks. One of the best ways to interact with your audience is by giving them content they genuinely want to share with their networks. Peer recommendation is extremely valuable because people believe their friends much more readily than a company or marketer.
  • A "Refer-a-Friend" campaign promotes a compelling offer via email marketing and social networks, then grants access to special offers for both the referrers and those referred. Using these campaigns will allow you to gather important metrics, like tracking who the biggest influencers are.
  • A "Social Sweepstakes" campaign allows your entrants to spread the word on your behalf. Through the sweepstakes entry, you gain important user data like who is sharing and where they are sharing most.
  • Finally, a "Flash Deal" campaign is similar to Groupon. Flash deals offer a limited amount of deals for a specific time period through your social platforms. If you use these campaigns, be sure to let participants track the deal's progress! These campaigns are fun and viral ways to spread brand awareness and boost new customer numbers with sharing.
  • make sure your shares are measurable. Monitoring social share numbers is not only an easy way to tell what's working and what's not, but also allows you to see your ROI by showing how far your social reach is in relation to how much time and resources you've put in.
  • Google Alerts and search functions, or enterprise level software like Viral Heat or Radian6.
  • Once you hear what people are saying, you can engage them with relevant responses.
  • Social has evolved into much more than just a channel or tactic and should be an ever-present strategy in all aspects of your marketing. Ultimately, if you come up with a plan, encourage creative content, incorporate social marketing into every stage of your funnel, and measure your results, you'll start to see your social efforts move the ROI needle in the right direction.
cezarovidiu

Using Email to Get the Conversion (Without Stalking) | ClickZ - 0 views

www.clickz.com/...he-conversion-without-stalking

crm email-campain

shared by cezarovidiu on 30 Oct 13 - No Cached
  • The reality of the inbox is that people subscribe to a lot more stuff than they are committed to reading. As a result, they sift through the advertising and marketing noise to find the gems--the messages they connect with and that add value to their lives.
  • your email has to add value to your customers' lives
  • From your initial sign up process to the content and frequency of your messaging, your most important job is showing your audience that you respect the privilege of being invited into their inbox.
  • ...15 more annotations...
  • Rule #1: Don't ask for more information than you'd personally be willing to give. Asking for too much information in an opt-in form can be a major deterrent to visitors who would otherwise be likely to sign up.
  • Make signing up as simple as possible by requiring only the bare minimum. In many cases, this means just the email address. Every field you add to your form beyond that will decrease the chances of someone filling it out.
  • Here's another tip: If you really want to convince a visitor to opt in to your communications, make it clear that the value they'll receive greatly outweighs the hassle of signing up
  • An opt-in form that says something like "Sign up for our newsletter," doesn't offer any benefit to the visitor. Give people a reason to opt-in by offering them something they'll care about, like: "Sign up for our monthly newsletter and gain instant access to our 57-page e-book on X."
  • Offers of buying guides, e-books, case studies, online videos, and instant coupons are all great incentives to test.
  • I recently welcomed two kittens into the family and we buy our supplies from Petco. As soon as I signed up for Petco's Pals Rewards program, the store proceeded to email me every single day with a new coupon offer. Can you guess what I did? Yep, I opted out. I'll still buy pet supplies from Petco, but at some point, the annoyance became greater than the value of the coupons.
  • One of the most critical steps in structuring your e-commerce email campaign is to set the publish frequency to align with the types of products you're selling and who you're selling to. At a bare minimum, segment your audience into two broad categories of current customers and prospects.
  • When you're communicating with prospective customers, offer discounts, promotions and pre-sale notifications and buying tips in your emails, to move them along the conversion path.
  • You can further segment your email list by those you send to frequently, those you send to less frequently and those you send to only sometimes.
  • You'll find your sweet spot by tracking conversions from the list, looking at the opt-out rate and by allowing your audience to manage the frequency of the communications (for example, by giving them the option to change the frequency before they opt out entirely).
  • When most people opt in to receive B2B email communications, they are at the top of the conversion funnel; the "awareness" stage. A smart B2B email campaign will then provide the right content to bring the buyer deeper into the conversion funnel, with content specific for each stage of the buying cycle.
  • Here are some ideas to get you started: Explore learning concepts that get the reader up to speed on the ideas surrounding your services, and that demonstrate your brand's unique perspective.  Dive into the ideas behind why a service like yours is so important to customers, what to look for in a company, and how your service or ideas compare to others.  Answer common questions your prospective customers have at each stage of the buying cycle and even after the purchase.
  • Don't forget you're not selling to rational people. Most of the buying decisions in a B2B environment are based on what could happen if the choice is wrong. Unlike the consumer market, where an item can be easily returned if it doesn't meet the buyer's needs, making the wrong purchase decision in the B2B arena could be extremely costly.
  • Your goal as the marketer is to arm the potential buyer with content that will reduce any fear and uncertainty about selecting your business over the competition.
  • Think of topics like, "7 Biggest Mistakes People Make When Choosing [insert your service here]" as a basis for building your case. If you have a sales team, ask them for the most common objections they hear from prospects, and create your content around the specific concerns known to be top-of-mind for many buyers.
cezarovidiu

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel - Content... - 0 views

contentmarketinginstitute.com/...man-data-customers-really-feel

machine learning blog sentiment analysis customers marketing

shared by cezarovidiu on 30 Oct 14 - No Cached
  • What really interests me, and what I think should interest marketers, is what I’ll call signals – one of which is intent. Intent is critical because it can predict action. For example, “Is this person shopping to buy a product like my product?” “Is this person unhappy and needing some form of attention?” “Is this person about to return the product for a reason that is addressable?”
  • Sentiment is one ingredient of intent. If someone is happy, sad, angry … that can be determined via sentiment analysis technologies.
  • Many tools struggle with context.
  • ...9 more annotations...
  • An example I hear over and over again is “thin” – good when you’re talking about electronics, but bad if you’re talking about hotel walls or the feel of hotel sheets. To do sentiment analysis correctly, you need refinement. You need customization for particular industries and business functions.
  • The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable. Even with refinement (e.g., the ability to handle negators and contextual sentiment), approaches that deliver only positive and negative ratings don’t take you very far.
  • There are definitely easy, inexpensive entry points that can meet basic, just-getting-started needs: tools for social listening, survey analysis, customer service (handling contact-center notes, for instance), customer experience (via analysis of online reviews and forums), automated email processing, and other needs. These technologies are user friendly, available on demand, as a service.
  • Text mining:
  • Digital Reasoning, Luminoso and AlchemyAPI.
  • Image recognition and analysis: Image analysis now automatically identifies brand labels in pictures.
  • VisualGraph (now owned by Pinterest), Curalate, Piqora (nee Pinfluencer), and gazeMetrix.
  • Emotional analysis in images, audio, and video: These companies promote analysis of speech and facial expression primarily for structured studies
  • • Affectiva conducts webcam emotional analysis for media and ad research, including development tools to integrate emotional study in mobile apps. • Emotient performs emotional analyses in retail environments, evaluating signage, displays, and customer service. • EmoVu by Eyeris tests the engagement level of both short- and long-form video content. • Beyond Verbal studies emotion based on a person’s voice in real time.
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