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cezarovidiu

Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel - Content... - 0 views

  • What really interests me, and what I think should interest marketers, is what I’ll call signals – one of which is intent. Intent is critical because it can predict action. For example, “Is this person shopping to buy a product like my product?” “Is this person unhappy and needing some form of attention?” “Is this person about to return the product for a reason that is addressable?”
  • Sentiment is one ingredient of intent. If someone is happy, sad, angry … that can be determined via sentiment analysis technologies.
  • Many tools struggle with context.
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  • An example I hear over and over again is “thin” – good when you’re talking about electronics, but bad if you’re talking about hotel walls or the feel of hotel sheets. To do sentiment analysis correctly, you need refinement. You need customization for particular industries and business functions.
  • The market, unfortunately, is polluted with tools that claim to have sentiment abilities, but are too crude to be usable. Even with refinement (e.g., the ability to handle negators and contextual sentiment), approaches that deliver only positive and negative ratings don’t take you very far.
  • There are definitely easy, inexpensive entry points that can meet basic, just-getting-started needs: tools for social listening, survey analysis, customer service (handling contact-center notes, for instance), customer experience (via analysis of online reviews and forums), automated email processing, and other needs. These technologies are user friendly, available on demand, as a service.
  • Text mining:
  • Digital Reasoning, Luminoso and AlchemyAPI.
  • Image recognition and analysis: Image analysis now automatically identifies brand labels in pictures.
  • VisualGraph (now owned by Pinterest), Curalate, Piqora (nee Pinfluencer), and gazeMetrix.
  • Emotional analysis in images, audio, and video: These companies promote analysis of speech and facial expression primarily for structured studies
  • • Affectiva conducts webcam emotional analysis for media and ad research, including development tools to integrate emotional study in mobile apps. • Emotient performs emotional analyses in retail environments, evaluating signage, displays, and customer service. • EmoVu by Eyeris tests the engagement level of both short- and long-form video content. • Beyond Verbal studies emotion based on a person’s voice in real time.
cezarovidiu

Magic Quadrant for Business Intelligence and Analytics Platforms - 0 views

  • Integration BI infrastructure: All tools in the platform use the same security, metadata, administration, portal integration, object model and query engine, and should share the same look and feel. Metadata management: Tools should leverage the same metadata, and the tools should provide a robust way to search, capture, store, reuse and publish metadata objects, such as dimensions, hierarchies, measures, performance metrics and report layout objects. Development tools: The platform should provide a set of programmatic and visual tools, coupled with a software developer's kit for creating analytic applications, integrating them into a business process, and/or embedding them in another application. Collaboration: Enables users to share and discuss information and analytic content, and/or to manage hierarchies and metrics via discussion threads, chat and annotations.
  • Information Delivery Reporting: Provides the ability to create formatted and interactive reports, with or without parameters, with highly scalable distribution and scheduling capabilities. Dashboards: Includes the ability to publish Web-based or mobile reports with intuitive interactive displays that indicate the state of a performance metric compared with a goal or target value. Increasingly, dashboards are used to disseminate real-time data from operational applications, or in conjunction with a complex-event processing engine. Ad hoc query: Enables users to ask their own questions of the data, without relying on IT to create a report. In particular, the tools must have a robust semantic layer to enable users to navigate available data sources. Microsoft Office integration: Sometimes, Microsoft Office (particularly Excel) acts as the reporting or analytics client. In these cases, it is vital that the tool provides integration with Microsoft Office, including support for document and presentation formats, formulas, data "refreshes" and pivot tables. Advanced integration includes cell locking and write-back. Search-based BI: Applies a search index to structured and unstructured data sources and maps them into a classification structure of dimensions and measures that users can easily navigate and explore using a search interface. Mobile BI: Enables organizations to deliver analytic content to mobile devices in a publishing and/or interactive mode, and takes advantage of the mobile client's location awareness.
  • Analysis Online analytical processing (OLAP): Enables users to analyze data with fast query and calculation performance, enabling a style of analysis known as "slicing and dicing." Users are able to navigate multidimensional drill paths. They also have the ability to write back values to a proprietary database for planning and "what if" modeling purposes. This capability could span a variety of data architectures (such as relational or multidimensional) and storage architectures (such as disk-based or in-memory). Interactive visualization: Gives users the ability to display numerous aspects of the data more efficiently by using interactive pictures and charts, instead of rows and columns. Predictive modeling and data mining: Enables organizations to classify categorical variables, and to estimate continuous variables using mathematical algorithms. Scorecards: These take the metrics displayed in a dashboard a step further by applying them to a strategy map that aligns key performance indicators (KPIs) with a strategic objective. Prescriptive modeling, simulation and optimization: Supports decision making by enabling organizations to select the correct value of a variable based on a set of constraints for deterministic processes, and by modeling outcomes for stochastic processes.
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  • These capabilities enable organizations to build precise systems of classification and measurement to support decision making and improve performance. BI and analytic platforms enable companies to measure and improve the metrics that matter most to their businesses, such as sales, profits, costs, quality defects, safety incidents, customer satisfaction, on-time delivery and so on. BI and analytic platforms also enable organizations to classify the dimensions of their businesses — such as their customers, products and employees — with more granular precision. With these capabilities, marketers can better understand which customers are most likely to churn. HR managers can better understand which attributes to look for when recruiting top performers. Supply chain managers can better understand which inventory allocation levels will keep costs low without increasing out-of-stock incidents.
  • descriptive, diagnostic, predictive and prescriptive analytics
  • "descriptive"
  • diagnostic
  • data discovery vendors — such as QlikTech, Salient Management Company, Tableau Software and Tibco Spotfire — received more positive feedback than vendors offering OLAP cube and semantic-layer-based architectures.
  • Microsoft Excel users are often disaffected business BI users who are unable to conduct the analysis they want using enterprise, IT-centric tools. Since these users are the typical target users of data discovery tool vendors, Microsoft's aggressive plans to enhance Excel will likely pose an additional competitive threat beyond the mainstreaming and integration of data discovery features as part of the other leading, IT-centric enterprise platforms.
  • Building on the in-memory capabilities of PowerPivot in SQL Server 2012, Microsoft introduced a fully in-memory version of Microsoft Analysis Services cubes, based on the same data structure as PowerPivot, to address the needs of organizations that are turning to newer in-memory OLAP architectures over traditional, multidimensional OLAP architectures to support dynamic and interactive analysis of large datasets. Above-average performance ratings suggest that customers are happy with the in-memory improvements in SQL Server 2012 compared with SQL Server 2008 R2, which ranks below the survey average.
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    "Gartner defines the business intelligence (BI) and analytics platform market as a software platform that delivers 15 capabilities across three categories: integration, information delivery and analysis."
cezarovidiu

What is business intelligence (BI)? - Definition from WhatIs.com - 0 views

  • Business intelligence is a data analysis process aimed at boosting business performance by helping corporate executives and other end users make more informed decisions.
  • Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions.
  • BI encompasses a variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.
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  • The potential benefits of business intelligence programs include accelerating and improving decision making; optimizing internal business processes; increasing operational efficiency; driving new revenues; and gaining competitive advantages over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.
  • BI data can include historical information, as well as new data gathered from source systems as it is generated, enabling BI analysis to support both strategic and tactical decision-making processes.
  • BI programs can also incorporate forms of advanced analytics, such as data mining, predictive analytics, text mining, statistical analysis and big data analytics.
  • In many cases though, advanced analytics projects are conducted and managed by separate teams of data scientists, statisticians, predictive modelers and other skilled analytics professionals, while BI teams oversee more straightforward querying and analysis of business data.
  • Business intelligence data typically is stored in a data warehouse or smaller data marts that hold subsets of a company's information. In addition, Hadoop systems are increasingly being used within BI architectures as repositories or landing pads for BI and analytics data, especially for unstructured data, log files, sensor data and other types of big data. Before it's used in BI applications, raw data from different source systems must be integrated, consolidated and cleansed using data integration and data quality tools to ensure that users are analyzing accurate and consistent information.
  • In addition to BI managers, business intelligence teams generally include a mix of BI architects, BI developers, business analysts and data management professionals; business users often are also included to represent the business side and make sure its needs are met in the BI development process.
  • To help with that, a growing number of organizations are replacing traditional waterfall development with Agile BI and data warehousing approaches that use Agile software development techniques to break up BI projects into small chunks and deliver new functionality to end users on an incremental and iterative basis.
  • consultant Howard Dresner is credited with first proposing it in 1989 as an umbrella category for applying data analysis techniques to support business decision-making processes.
  • Business intelligence is sometimes used interchangeably with business analytics; in other cases, business analytics is used either more narrowly to refer to advanced data analytics or more broadly to include both BI and advanced analytics.
cezarovidiu

Tech Leaders Microsoft, IBM, Oracle, NCR Roll Out New Retail Apps For Stores - 0 views

  • Leaders headed by Microsoft (NASDAQ MSFT), the world's biggest software company; Oracle (NASDAQ: ORCL), the No. 1 database developer, and International Business Machines Corp. (NYSE: IBM), the No. 2 computer maker, showed off new software and analysis tools to enable retailers to make more from the consumer dollar.
  • The company also said that using in-house software analysis permits retailers to forecast trends and have merchandise made quickly to capitalize on them. Its “birth of a trend” analytics has determined what it calls “steampunk,” or a science-fiction and fantasy mix based around gothic machinery and 19th-century geniuses like Jules Verne and H.G. Wells will be a big trend in 2013.
cezarovidiu

Visual Business Intelligence - Naked Statistics - 0 views

  • You can’t learn data visualization by memorizing a set of rules. You must understand why things work the way they do.
  • you must be able to think statistically
  • This doesn’t mean that you must learn advanced mathematics, nor can you do this work merely by learning how to use software to calculate correlation coefficients and p-values.
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  • I am happy to announce that I’ve just found the book that does this better than any other that I’ve seen: Naked Statistics: Stripping the Dread from the Data, by Charles Wheelan (W. W. Norton & Company, 2013).
  • Wheelan teaches public policy and economics at Dartmouth College and is best known for a similar book written several years ago titled Naked Economics.
  • In Naked Statistics, he selects the most important and relevant statistical concepts that everyone should understand, especially those who work with data, and explains them in clear, entertaining, and practical terms.
  • He wrote this book specifically to help people think statistically. He shows how statistics can be used to improve our understanding of the world. He demonstrates that statistical concepts are easy to understand when they’re explained well.
  • If you read this book, you’ll come to understand statistical concepts and methods such as regression analysis and probability as never before.
  • Statistics is more important than ever before because we have more meaningful opportunities to make use of data. Yet the formulas will not tell us which uses of data are appropriate and which are not. Math cannot supplant judgment.
  • “Go forth and use data wisely and well!”
cezarovidiu

Google Reader (250) - 0 views

  • What this means in practice is that when the BI Server component starts up, it creates and reserves a number of threads in advance, determined by a number of parameters including SERVER_THREAD_RANGE.
  • You can see these threads running and ready to perform tasks for the BI Server component by using a tool such as Process Explorer for Windows
  • Thinking it through a bit, any given single query is, to a certain extent, only really going to use a small part of the total amount of CPUs available on a server, because it’s not the BI Server that runs queries in parallel, it’s the underlying database. For example, a single analysis against a single Oracle Database datasource would only really need a single BI Server thread to handle the query request, but when the underlying database receives the query, it might use a large number of its CPUs to process the query, returning results back to the BI Server to then pass back to the Presentation Server for display to the user.
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  • The BI Server wouldn’t have any use for any more query threads, as it can’t really do anything with them – the exception to this being queries that generate multiple physical SQLs, for example to join data from multiple sources together and return a single set of data to the user, for which the BI Server could benefit from a higher CPU count if each of these queries in turn led to lots of threads being used – but two queries, in themselves, don’t neccessarily require two CPUs, because of course the BI Server, and the underlying CPUs, are themselves multi-threaded.
  • To conclude then – all things begin equal, the BI Server should make use of all of the CPUs that the underlying operating system presents to it, with the OS itself deciding what threads are scheduled against which CPUs. In-theory, all CPUs on the server are available to each BI Server component, but each OS is different and it might be worth experimenting if you’re sure that certain CPUs aren’t being used – but this is most probably unlikely and the main reason you’d really consider vertical scale-out of BI Server components is for fault-tolerance, or if you’re using a 32-bit OS and each process can only see a subset of the total overall memory. And, bear in mind that however many CPUs the BI Server has available to it, for queries that send just a single SQL statement down to the underlying database server, adding more CPUs or faster CPUs isn’t going to help as only a single (or so) thread will be needed to send the query from the BI Server to the database, and it’s the database that’s doing all of the work – all that this would help with is compilation and post-aggregation work, and enabling the server to handle a higher number of concurrent users. Invest in a better underlying database instead, sort out your data model, and make sure your data source back-end is as optimised as possible.
cezarovidiu

Art Of BI Coverage of Business Analytics in 2013 | Art of Business Intelligence - 0 views

  • By the end of 2013, 72% of business executives will have tablets as their main means of consuming an Organization’s KPI’s and other analytics, scorecarding, etc
  • Although Roambi, and Microstrategy seem to be doing all of the right things with Mobile BI, there are several major BI Vendors that are not or there is simply room for improvement.  Also on the topic of Mobile BI, one of the barriers of 2012 was the concern for securing Mobile BI within an organization.  There has been a rise of solutions but no true standardization.  Oracle has produced their Mobile Security Tool Kit for Oracle BI and we will dive into that very soon as well (have Mac OS, will travel).
  • We hope this year to compare Oracle Endeca along with QlikView, and Spotfire to break apart the vendor specific functionality and give rise to insights on how to form successful solutions to the overall problem of self-service analysis of Big Data and traditional Data Warehouse data.
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    "By the end of 2013, 72% of business executives will have tablets as their main means of consuming an Organization's KPI's and other analytics, scorecarding, etc."
cezarovidiu

MicroStrategy Suite | MicroStrategy - 0 views

  • Free reporting software Now enhanced for mobile intelligence Perfect solution for departments Scalable as your needs expand For Windows, Unix, Linux, Solaris, HP-UX, and AIX operating systems and any data source, including Hadoop, SAP BW, Microsoft Analysis Services, Essbase, and IBM TM1.
  • Simple development and maintenance of Mobile apps and dashboards Powerful Visual Data Discovery capabilities Packed with robust analytics Free online support and training Perpetual license to use forever Quick Start Guide brings you from download through your first report
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    "Free Mobile and Business Intelligence Software MicroStrategy's award-winning business intelligence software and mobile app development platform are now available in a convenient free software suite, designed for departments to start building and using mobile apps, dashboards, and reports quickly and easily... and at no charge."
cezarovidiu

Download Microsoft Power Query for Excel - Office.com - 0 views

  • Microsoft Power Query is an Excel add-in that enhances the self-service Business Intelligence experience in Excel by simplifying data discovery and access.
  • Power Query enables users to easily discover, combine, and refine data for better analysis in Excel. Power Query includes a public search feature that is currently intended for use in the United States only.
cezarovidiu

Is Big Data Really Working for Marketers? | ClickZ - 0 views

  • Channel Optimization. Many marketers struggle to optimize each individual channel, let alone optimizing at a customer level across many channels. To the extent that Big Data can help marketers understand what is important in the moment and across touch points, that could be valuable, but it seems more of us need stronger attribution models and analytics methodologies more than access to data. Big Data does seem to be valuable if you want to understand which customers are highest value within each channel and across channels, because the platforms that manage Big Data can handle both structured and unstructured data - which is what you need to truly include Web/clickstream and social data in your analysis.
cezarovidiu

Focus on Valuable Data - Not Big Data - to Boost Conversions and ROI | ClickZ - 0 views

  • Big Data has been all the rage. But fast data, even if it is small, can be more valuable than complicated masses of information.
  • Here's why: All the focus on "bigger is better" has overlooked the fact that most Big Data segments have not been validated with a business application or value.
  • Those kinds of analytics can help you find the right streams to access and work with, and also can help you build out robust programs that identify valuable customers.
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  • 1) Your First-Party Data: The primary and most valuable data set you can access, first-party data encompasses transactional and other customer-level profile information you have on your customers. It could also include your own off-line segmentation analysis that allows you to map a customer to a customer profile around which you build your marketing programs. This can also include your analytics or other on-site tracking data, which can deliver behavioral insight to your consumers. This data can be difficult to export from its current environment due to the ad hoc nature of the data, but, if possible, look at ways to make this information accessible to your digital sites. 2) Third-Party Data: A consumer's broader Web browsing and buying history can now be accessed in session to provide you with more context on their likes and habits. Data management platforms (DMPs) and other data aggregators are accelerating this offering and, just as importantly, the availability of this type of data. This is invaluable in the context of new visitors who you know nothing about historically. 3) Real-Time Behavior: Let's not forget what our customers are telling us with each click. We get enamored with our predictive modeling to the point that we do not see the tell-tale signs as they are happening. Take the time to stop, look, and react. Your analytic tools, personalization tools, and other software-as-a-service (SaaS) platforms can help you trigger alternate site experiences based on every click you see.
cezarovidiu

Big data: The next frontier for innovation, competition, and productivity | McKinsey & ... - 0 views

  • The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office.
  • For example, a retailer using big data to the full could increase its operating margin by more than 60 percent.
  • important factor of production, alongside labor and capital.
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  • five broad ways in which using big data can create value
  • Leading companies are using data collection and analysis to conduct controlled experiments to make better management decisions
  • others are using data for basic low-frequency forecasting to high-frequency nowcasting to adjust their business levers just in time.
  • big data allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services.
  • Fourth, sophisticated analytics can substantially improve decision-making
  • big data can be used to improve the development of the next generation of products and services.
  • The use of big data will become a key basis of competition and growth for individual firms.
  • For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.
  • The computer and electronic products and information sectors, as well as finance and insurance, and government are poised to gain substantially from the use of big data.
cezarovidiu

Magic Quadrant for Advanced Analytics Platforms - 1 views

  • Gartner defines advanced analytics as, "the analysis of all kinds of data using sophisticated quantitative methods (for example, statistics, descriptive and predictive data mining, simulation and optimization) to produce insights that traditional approaches to business intelligence (BI) — such as query and reporting — are unlikely to discover."
  • packaged analytics applications that target specific business domains
  • Revolution Analytics
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