Twitter, the popular microblogging site, has received increasing attention as a unique communication tool that facilitates electronic word-of-mouth (eWOM). To gain greater insight into this potential, this study investigates how consumers' relationships with brands influence their engagement in retweeting brand messages on Twitter. Data from a survey of 315 Korean consumers who currently follow brands on Twitter show that those who retweet brand messages outscore those who do not on brand identification, brand trust, community commitment, community membership intention, Twitter usage frequency, and total number of postings.
The rapid diffusion of "microblogging" services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for organizations, this study examines the Twitter utilization practices of the 100 largest nonprofit organizations in the United States. The analysis reveals there are three key functions of microblogging updates-"information,""community," and "action." Though the informational use of microblogging is extensive, nonprofit organizations are better at using Twitter to strategically engage their stakeholders via dialogic and community-building practices than they have been with traditional websites. The adoption of social media appears to have engendered new paradigms of public engagement.
On January 17, 2001, during the impeachment trial of Philippine President Joseph Estrada, loyalists in the Philippine Congress voted to set aside key evidence against him.
This study examines how information and communication technologies - mobile phone, social
networking websites, blogging, instant messaging, and photo sharing - are related to the diversity
of people's social networks. We find that a limited set of technologies directly afford diversity,
but many indirectly contribute to diversity by supporting participation in traditional settings such
as neighborhoods, voluntary groups, religious institutions, and public spaces. Only one internet
activity, social networking websites, was related to lower levels of participation in a traditional
setting: neighborhoods. However, when direct effects were included, the total influence of social
networking services on diversity was positive. We argue that a focus on affordances of new
media for networked individualism fails to recognize the continued importance of place for the
organization of personal networks: networks, that as a result of the persistent and pervasive
nature of some new technologies, may be more diverse than at any time in recent history
s we will demonstrate, although networks enable Harambee community garden development, networks formed between citizen groups and other actors also contain unequal power relations and conflicts that can constrain the activities of community garden groups.
In gardens managed by Groundwork, groups of citizen volunteer organizers are responsible for regular maintenance and decision-making
State disapproval of green space often takes on racialized or classist implications, as the state may promote certain kinds of space at the expense of others, in ways that conscribe what kinds of people belong or do not belong in public space or what forms of public space are legitimate
This paper reflects on the use of Twitter and Facebook at the PILCH Homeless Persons' Legal Clinic (HPLC), and the lessons for social change lawyers. While these two forms of social media have been useful tools in the HPLC's mission to address the systemic and structural issues that impact on people experiencing homelessness in Victoria, Australia, there have been salutary lessons in their deployment, engagement and impact.
