"Hey Spool, Mike and Steve,
Nice post! Krug's Rocket Surgery book where I learned about developing good tasks.
Basically, he says to test the participants interaction with the site not their ability to read. "buy a bookcase" tests the participants ability to read and, in this case search. That's not bad! It gets at the usability / mechanical functionality of a site. But, you don't need to go through the trouble to recruit users to collect this type of data. Anyone hanging around the hallway will do.
However, if you want to dig down to the other parts of the experience (findable, desirable, Morville's honeycomb types), then a more authentic, believable, contextual task is important.
By changing the directive command - "Find a bookcase" - to a more contextual based question - "How would you do that?" - you were able to get a different and possibly more insightful / actionable result. As a matter of fact, from now on, I'm using this format for all my user tests. Done and Done, Mr. Spool.
@Mike - (A/B) test your (user) test? I smell recursion and an out of memory error. :)
cheers!
newman"
Navigation is like a mini-first date with each of your visitors. This article gives some straightforward insights and tips to make sure yours is not a speed-dating wash out.
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"1. Assuming you know what the customer wants
First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them. Any dispassionate observer would recognize that on Day One, a start-up has no customers, and unless the founder is a true domain expert, he or she can only guess about the customer, problem, and business model. On Day One, a start-up is a faith-based initiative built on guesses.
To succeed, founders need to turn these guesses into facts as soon as possible by getting out of the building, asking customers if the hypotheses are correct, and quickly changing those that are wrong."
Start-ups are getting user-centered FIRST, before going thru all the pain of starting up. I'm pretty sure this is what the whole Lean Start - up , Lean UX is all about.