Here are the slides from my talk at Interaction 12 in Dublin. If this content resonates with you, feel free to download and use my deck to teach these principles to others (and please drop me a tweet to tell me how it went)
"Here are the slides from my talk at Interaction 12 in Dublin. If this content resonates with you, feel free to download and use my deck to teach these principles to others (and please drop me a tweet to tell me how it went)"
This is key. Designers gain this trust by not violating the rules they create. Sometimes these rules - or Grammar, as I like to call it - are codified and rigid. Everyone knows them and the designers use them. But, other times, like creating the 'yellow brick road', the designer makes them up and offers it to the user.
This allows the color to come to the foreground and dominate the composition with its strength rather than its abundance.
'Assign a behavior to type elements' - I'm not exactly clear on this. I understand about limiting number of fonts and text style. I assume behavior is something like - H1s do this. This font is for description. That font is for system messages. And, this font is for the buy process - yellow brick road / Critical path. Correct?