Nike Failed. Now Only Apple Can Save Wearables | Business | WIRED - 0 views
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Genevieve Domingo on 22 Apr 14Rumors have been swirling for months that Apple is planning on launching its very own health wearable device dubbed as the iWatch. After Nike's failed attempt at developing a wearable that would/could be fully embraced by consumers, there are reports that Nike has scrapped further plans of developing its Fuelband but instead will focus on how its own products can be integrated with the iWatch. Wearables are slowly gaining popularity and for those of us who have been waiting for a wearable that captures more metrics than the ones currently out in the market, this article confirms that there are better ones being developed.