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As many of us know, “literacy” is more than just reading text on a page. Communicating in today’s world includes multisensory, multimodal, and interactive experiences to engage audiences. What does this mean for teachers and students? Together, we must learn to think critically about new media and how to use it effectively to share ideas globally. Liv is one example of a student connecting with wider audiences using digital platforms, which reflects the evolving nature of communication today. Mentor texts in literacy teaching are not new. We, as educators, often use them to teach craft or techniques in writing and hope our students will use these tools to enrich their own writing. Similarly, Liv’s videos act as “mentor tech” and provide models that Pana’s students use to create their own videos. Pana’s students begin drafting a script before filming their first video and then revising their work. Throughout this process, students watch several versions of Liv’s videos, noting craft techniques they might borrow—from what they might say to how ideas are presented on camera.

Photographs have tremendous power to communicate information. But they also have tremendous power to communicate misinformation, especially if we’re not careful how we read them. Reading photographs presents a unique set of challenges. Students can learn to use questions to decode, evaluate, and respond to photographic images.

What happened just before this moment, or just after it?

The photograph of a crowd of jubilant Iraqis toppling the statue of Saddam Hussein in Baghdad on April 9, 2003, is one of the most common images of the recent war in Iraq. A closeup shot shows a crowd of primarily Iraqis toppling the statue. A wide shot of the same scene would have revealed that the crowd in the square was made up of primarily US forces and journalists.

Unfortunately, the system of reading we inherited from the ancient scribes —the method of reading you are most likely using right now — has been fundamentally shaped by engineering constraints that were relevant in centuries past, but no longer appropriate in our information age.

search for innovative engineering solutions aimed at making reading more efficient and effective for more people

But then, by chance, I discovered that when I used the small screen of a smartphone to read my scientific papers required for work, I was able to read with much greater facility and ease.

Jump’s work has elements of management consulting and a bit of design-firm draftsmanship, but its specialty is conceiving new businesses, and what it sells is really the art of innovation. The company is built on the premise that creative thinking is a kind of expertise. Like P.&G. and Mars, you can hire Jump to think on your behalf, for somewhere between $200,000 to $500,000 a month, depending on the complexity and ambiguity of the question you need answered. Or you can ask Jump to teach your corporation how to generate better ideas on its own; Jump imparts that expertise in one- and five-day how-to-brainstorm training sessions that can cost $200,000 for a one-day session for 25 employees.

What’s clear is that in recent years, much of corporate America has gone meta — it has started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking. A few idea entrepreneurs, like Jump, Ideo and Kotter International, are companies with offices and payrolls. But many are solo practitioners, brains for hire who lecture at corporations or consult with them regularly. Each has a catechism and a theory about why good ideas can be so hard to come by and what can be done to remedy the situation.

“We’re not only blind to certain things, but we’re blind to the fact that we’re blind to them.”