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The prevalence of Google in student research is well-documented, but the Illinois researchers found something they did not expect: students were not very good at using Google. They were basically clueless about the logic underlying how the search engine organizes and displays its results. Consequently, the students did not know how to build a search that would return good sources. (For instance, limiting a search to news articles, or querying specific databases such as Google Book Search or Google Scholar.)

In other words: Today’s college students might have grown up with the language of the information age, but they do not necessarily know the grammar.

Librarians often have to walk that line between giving a person a fish and teaching her how to fish, proverbially speaking, says Thill. And the answer can rightly vary based on how quickly she needs a fish, whether she has the skills and coordination to competently wield a pole, and whether her ultimate goal is to become a master angler.

Many of the most valuable conversations around technology and many other fields happen on Twitter. If you’re not there you don’t really exist, especially if you’re just getting started in your field.

Facebook calls this “frictionless sharing”, which is their euphemism for silent total surveillance.

What most people don’t know is that the Like button tracks your browsing history. Every time you visit a web page that displays the Like button Facebook logs that data in your account. It doesn’t put anything on your wall but it knows where you’ve been. This even happens if you log out of Facebook. Like buttons are pretty much ubiquitous on mainstream websites so every time you visit one you’re doing some frictionless sharing. Did you opt in to this? Only by registering your Facebook account in the first place. Can you turn it off? Only by deleting your account.

You’ve written that too many teachers are “un-Googleable.” What do you mean by that and why does it matter? What I mean is that too few teachers have a visible presence on the Web. The primary reason this matters is that the kids in our classrooms are going to be Googled—they're going to be searched for on the Web—over and over again. That's just the reality of their lives, right? So they need models. They need to have adults who know what it means to have a strong and appropriate search portfolio—I call it the “G-portfolio.” But right now—and this is my ongoing refrain—there’s no one teaching them how to learn and share with these technologies. There's no one teaching them about the nuances involved in creating a positive online footprint. It's all about what not to do instead of what they should be doing. The second thing is that, if you want to be part of an extended learning network or community, you have to be findable. And you have to participate in some way. The people I learn from on a day-to-day basis are Googleable. They’re findable, they have a presence, they’re participating, they’re transparent. That’s what makes them a part of my learning network. If you’re not out there—if you’re not transparent or findable in that way—I can’t learn with you.

Why do you think many teachers are not out there on the Web? I think it’s a huge culture shift. Education by and large has been a very closed type of profession. “Just let me close my doors and teach”—you hear that refrain all the time. I’ve had people come up to me after presentations and say, “Well, I’m not putting my stuff up on the Web because I don’t want anyone to take it and use it.” And I say, “But that’s the whole point.” I love what David Wiley, an instructional technology professor at Brigham Young University, says: “Without sharing, there is no education.” And it’s true.

What could a school administrator do to help teachers make that shift? Say you were a principal? What would you do? Well, first of all, I would be absolutely the best model that I could be. I would definitely share my own thoughts, my own experiences, and my own reflections on how the environment of learning is changing. I would be very transparent in my online learning activity and try to show people in the school that it’s OK, that it has value. I think it’s very hard to be a leader around these types of changes without modeling them.

Howard Rheingold (howard@rheingold.com) is the author of Tools For Thought, The Virtual Community, Smart Mobs, and other books and is currently lecturer at the University of California, Berkeley, and Stanford University.

I focus on five social media literacies: Attention Participation Collaboration Network awareness Critical consumption

lthough I consider attention to be fundamental to all the other literacies, the one that links together all the others, and although it is the one I will spend the most time discussing in this article, none of these literacies live in isolation.