5 Steps to Building a Powerful Personal Brand - 0 views
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Mathieu Plourde on 19 Sep 13the term is increasingly being used on an individual or personal level to encourage us to think about the brand that identifies each and every one of us - your personal brand. To achieve the career we aspire to requires us to market ourselves, as we would a product or service. Just like a company brand influences whether customers will trust, purchase from and remain loyal to a business, personal brand has an impact on how we are perceived and influences whether or not leaders will trust in our abilities enough to "buy" our services.