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"My answer is always the same and we included it in Content Rules because so many people like it and that is the Miniskirt Philosophy as I like to call it. Long enough to cover the essentials, but short enough to keep it interesting."

"There's nothing I like better than when good content begets other good content. After all, producing content is a relative cinch. But producing good (or even great!) content? That's a lot harder. Which is why you've got to make sure you squeeze every last drop of engaging goodness out of every piece of content you generate. Or, as C.C. and I write in Content Rules, think REIMAGINED, not recycled."