Media Literacy in the Risk Society: Toward a Risk Reduction Strategy - 0 views
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Abby Purdy on 16 Mar 09The idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and protection in market society, arguing that contemporary concerns about children's fast food marketing and sedentary lifestyles call for new approaches to the education of citizen-consumers in a risk society. Our case study demonstrates that a media education programme can provide scaffolding for children's critical thinking about their sedentary lifestyles and media consumption. (Abstract taken from JSTOR.)