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This article focus is on women and the 2000 Senate election. This focus on campaign strategies and the media women use when running for a position. Women usually take up more of the electoral voting then men. Women take up 55% percent of all elections and are more likely to be persuaded by campaign strategies because they often make their choice about who they are going to vote for more quickly than men. To attract women votes, candidates for a position often focus on education, health care and childcare. This article will be valuable to my research because it shows what candidates focus on in the media and campaigning when looking at women. It also shows that candidates pay more attention to women when campaigning earlier in their career. It also will help in explaining why candidates emphasize part of their campaign on certain issues to target women.

This article addresses men and women in political coverage and the media. When women make decision about who to vote for, they rely more on their close relatives and friends, while men rely more on the media and other coverage. Men, especially when younger pay more attention to the media and read the news paper for political information versus women. The researches conducts a survey in which it shows women are tended to be more democratic than men so this can affect the way they choose to vote. This article will be useful to my research because it shows how men and women use different forms of literacy to vote. This is an outside perspective and it allows a researcher to see the other side of the voting process. This article also proves the point women tend to be more democratic, which can mean if a women is running as a Republican, they are less likely to attract women voters.