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This article focus is on women and the 2000 Senate election. This focus on campaign strategies and the media women use when running for a position. Women usually take up more of the electoral voting then men. Women take up 55% percent of all elections and are more likely to be persuaded by campaign strategies because they often make their choice about who they are going to vote for more quickly than men. To attract women votes, candidates for a position often focus on education, health care and childcare. This article will be valuable to my research because it shows what candidates focus on in the media and campaigning when looking at women. It also shows that candidates pay more attention to women when campaigning earlier in their career. It also will help in explaining why candidates emphasize part of their campaign on certain issues to target women.

An analysis of Comcast's new advertising campaign. This series may be worth checking out for those researching advertising.

This article addresses how the media pays more attention to an election when there is more diversity in the race, gender being one of them. If a female is running against a male more attention is likely to be displayed about the election. This specific article addresses women running for Mayor and the different media coverage they receive. It also talks about women running for senate and how they often have negative press coverage. Coverage of women politicians is different than those of men. Geographically, women are not covered (media) the same in every state and this also effects if a women has a chance at winning. This article will help me greatly in my paper because it research specific elections and shows results from many different polls. Since it addresses different races, such as Senator and Mayors and their races, I can use this information for an example to show people how women are not covered the same in media coverage during a political election. I can also use this article to show how when a women is running against a man, there is different emphasis on certain issues.

In this article the author goes over a program set in place by Nationwide in Great Britain to help promote financial literacy in schools. One ways that they do this is release copies of the book Teenage Guide to Money to schools. Mutual One is also another company that is trying to help out the cause. One of their ideas is to let schools use MP4 players and podcasts that teach financial literacy.

In an age of carefully scheduled activities and educational pressure, child development specialists advocate more playtime for children.