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expensively funded release of university content in Ireland that was accessed by just 40 students.

University of Westminster has around 25 students on it, yet an average of 2,500 unique users from all over the world consume the course’s OER content

It is not as simple as just releasing OER on to the web or in a repository. The real work begins when you try to promote and disseminate the resources

t is not just about having a Facebook account or a Twitter feed. To make these things work, you have to interact with the people who follow you (your so-called friends or followers). You need to link to other key players releasing interesting content related to your own, respond to questions and requests on a regular basis and regularly update your content with lists of the most popular and newest releases.

One great thing about using the web for marketing is that you can track everything you are doing. I can tell you that today, 10 people came to our OER content via our Facebook site, 25 came via Twitter and 12 via YouTube. This is powerful stuff, because you can home in on what really works.

it is the argument that OER can be sustainable and even make a contribution to a university’s bottom line that is perhaps the most pertinent one.

Employees can then access training when it is convenient for them, at home or in the office.

The biggest benefit of eLearning, however, is that it eliminates the expense and inconvenience of getting the instructor and students in the same place.

Web-based products allow instructors to update lessons and materials across the entire network instantly.

Training Magazine reported that technology-based training has proven to have a 50–60% better consistency of learning than traditional classroom learning

With 24 x 7 access, people can learn at their own pace and review course material as often as needed. Since they can customize the learning material to their own needs, students have more control over their learning process and can better understand the material, leading to a 60% faster learning curve

electronic learning solutions can offer more collaboration and interaction with experts and peers as well as a higher success rate than the live alternative.

Teaching and communication techniques which create an interactive online environment include case studies, story-telling, demonstrations, role-playing, simulations, streamed videos, online references, personalized coaching and mentoring, discussion groups, project teams, chat rooms, e-mail, bulletin boards, tips, tutorials, FAQs, and wizards.

can try new things and make mistakes without exposing themselves.

After a failure, students can go back and try again. This type of learning experience eliminates the embarrassment of failure in front of a group.