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Hugo Domingos

5 Tips for Using Video to Grow Your Business in 2010 - 0 views

mashable.com/...business-video-tips

video 2010 business tips

shared by Hugo Domingos on 10 Dec 09 - Cached
  • A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube () reached 1 billion views per day – or 41 million views per hour – in the same month.
  • Video () now accounts for the largest number of files uploaded into online meetings on our platform.
  • you’ve got the videos playing on your site, make sure they are easy to share by adding a “share this” button on each video so that viewers can pass them along via Twitter (), Facebook (), and other viral channels
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  • ou can also create screencasts on sites like Screenr in under an hour by recording voice over still images, screenshots, and slides.
  • Whatever type of video you create, make sure it’s short
  • The easiest way get started is simply to embed your videos on your Web site
  • You can create videos for free using stock images and still photos on services like Jivox,
  • they even embedded a signup form right on the demo page to collect registrations. You can also use services like Wistia to share a video with prospects and track how they interact with the video.
  • The power of video is that you can show prospective and existing customers your product instead of just telling them about it.
  • Make sure your videos can be viewed on many different devices.
  • If a video is worth sharing on Twitter, it’s worth making it mobile-phone-friendly,” since 40 percent of Twitter users access the service via mobile
  • Your customers want video, so give it to them!
Hugo Domingos

Times Higher Education - #loveHE: A wide-open web of potential - 1 views

www.timeshighereducation.co.uk/story.asp

education higher OER open university

shared by Hugo Domingos on 28 Apr 10 - Cached
  • Following the announcement of cuts in higher educational funding, universities are desperate to seek new forms of revenue and more effective ways of marketing their courses.
  • It is no secret that releasing Open Educational Resources (OER) via the web can lead to greater student numbers
  • he problem is that it is not just about releasing content. There is now so much material around and so many repositories offering material that there is intense competition for attention. Just because the content is free, it doesn’t mean that anyone will use it.
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  • expensively funded release of university content in Ireland that was accessed by just 40 students.
  • University of Westminster has around 25 students on it, yet an average of 2,500 unique users from all over the world consume the course’s OER content
  • It is not as simple as just releasing OER on to the web or in a repository. The real work begins when you try to promote and disseminate the resources
  • t is not just about having a Facebook account or a Twitter feed. To make these things work, you have to interact with the people who follow you (your so-called friends or followers). You need to link to other key players releasing interesting content related to your own, respond to questions and requests on a regular basis and regularly update your content with lists of the most popular and newest releases.
  • One great thing about using the web for marketing is that you can track everything you are doing. I can tell you that today, 10 people came to our OER content via our Facebook site, 25 came via Twitter and 12 via YouTube. This is powerful stuff, because you can home in on what really works.
  • it is the argument that OER can be sustainable and even make a contribution to a university’s bottom line that is perhaps the most pertinent one.
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