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ou can also create screencasts on sites like Screenr in under an hour by recording voice over still images, screenshots, and slides.

Whatever type of video you create, make sure it’s short

The easiest way get started is simply to embed your videos on your Web site

You can create videos for free using stock images and still photos on services like Jivox,

they even embedded a signup form right on the demo page to collect registrations. You can also use services like Wistia to share a video with prospects and track how they interact with the video.

The power of video is that you can show prospective and existing customers your product instead of just telling them about it.

Make sure your videos can be viewed on many different devices.

If a video is worth sharing on Twitter, it’s worth making it mobile-phone-friendly,” since 40 percent of Twitter users access the service via mobile

Your customers want video, so give it to them!

we need to design and deliver content to play across any mobile device, giving them just enough information, at just the right time, anywhere they choose to work

there are two types of user for mobile learning — the “considered” user and the “trigger” user.

The considered user downloads and views learning material, on their regular commute for example, in the same way they would read a business book. They actively contemplate the material and adopt a reflective frame of mind in order to take a close look at their job

onsidered learners, mobile learning is as a refresher of things they learned in a more extended formal training event, including face-to-face training (as Figure 1 suggests), synchronous e-Learning, asynchronous e-Learning, or even study of printed information.

hey actually would like to have specific top-of-mind and refresher learning “on-demand” minutes or even seconds before they will need to use it. This indicates that learning should not be days or even hours long but broken down into “nano” blocks of learning.

For trigger users the mobile device can act as a retriever for procedural memory

Examples would be running a creative meeting or induction of new employee, or a more complex skill such as restructuring a team

These moments are the optimum times to get new or refresher content. Our aim is to facilitate this, to enable people to make the most of those key inflection points.

This change in how we can use mobile devices to access training-on-the-go

We no longer need all the applications loaded on our hard drive. Instead we can use the mobile device to call down the content as and when we need it.

A mobile device is a smart way of retrieving what you have learned, especially close to the time when you need to apply it

The videos can be accessed via intranet, Web, and mobile phone networks, giving learners the ability to pull down content when and wherever they need it, and in a format that is meant for use on the go

Mobile learning won’t ever replace other venues for training, but the technology, and more importantly the content, can be used to make it so much more effective.

The trigger user responds to contextual situations that require action. The number of trigger users seen in organizations has been increasing in recent years. They tend to be pressed for time. They check and send e-mails as they walk down the corridor between meetings. The mobile device is both the symptom as well as the potential cure for this type of user.

“We are now reaching people all around the world that, without iTunes U, we never would have touched,” said its vice-chancellor, Martin Bean, formerly the general manager of Microsoft’s education products group

Mr. Bean looks at iTunes U and YouTube as free marketing — an opportunity to take “all those active inquiries and those leisure learners and expose them to who we are as a university.

Other universities say that limited resources, copyright concerns or the reluctance of old-fashioned professors are keeping them from recording and uploading lectures.

The courage comes from taking the next leap of faith. Universities no longer define themselves by their content but the overall experience: the concept, the student support, the tutoring and mentoring, the teaching and learning they get and the quality of the assessment.”