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shared by Carri Bugbee on 26 Jul 13
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Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
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Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
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Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
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Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
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Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*