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HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

The Internet of Things (IoT) has been a game-changer in various industries, and the hospitality sector is no exception. The integration of IoT technology in hospitality has transformed how hotels and resorts operate, offering enhanced guest experiences and streamlined operations. IoT refers to the network of interconnected devices and sensors that collect and exchange data through the Internet, enabling seamless communication and automation. Let's explore how the IoT can benefit the hospitality industry, with a particular focus on the role of mobile phones in enhancing guest experiences. Personalized Guest Experience According to Analytic Steps, one of the most significant advantages of IoT in the hospitality industry is its ability to provide personalized guest experiences. IoT-enabled devices like smart room systems and mobile apps can gather data on guest preferences and behavior. With this information, hotels can tailor their services to meet individual needs, creating a more personalized and memorable stay for guests.

THE HOSPITALITY SHOW, produced by Questex and the American Hotel & Lodging Association, recently concluded its second annual event. The three-day event at the Henry B. González Convention Center in San Antonio, Texas, drew 4,800 attendees and 460 exhibitors, marking a 26 percent increase in attendance and a 43 percent rise in vendor participation. "The Hospitality Show exists to convene our industry's top operations and technology leaders and provide the best networking, learning, and deal-making opportunities," said Kevin Carey, AHLA's previous interim president and CEO. "After a successful 2023 event, this year's Show raised the bar, and next year's event in Denver will be larger." The Hospitality Show 2025 will take place Oct. 26 to 28 at the Denver Convention Center in downtown Denver.

AGILYSYS, A HOSPITALITY software company, recently acquired Book4Time Inc., a spa management SaaS provider, in an all-cash transaction valued at approximately $150 million. The Alpharetta-based Agilysys is led by CEO Ramesh Srinivasan, while the Ontario-based Book4Time is led by founder and CEO Roger Sholanki. Acquiring Book4Time expands Agilysys' opportunity to increase its global solutions-per-customer penetration, the companies said in a statement. "In addition to sharing our commitment to equipping hospitality staff with world-class technology that helps them better serve their guests, the exceptionally talented and dedicated Book4Time team shares our skills in working with some of the most renowned and discerning properties in the world," said Srinivasan. "We look forward to accelerating hospitality technology innovation together as we combine our product strengths, fully tap our mutual passion for serving customers and make our value proposition to the hospitality industry even more compelling."

HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

ADAM HARRIS, CEO of Cloudbeds, and Jacob Messina, CEO of Stayntouch, discussed the future of property management systems at the Hospitality Show, focusing on their role in connecting human experiences and improving efficiency amid rising costs. The event, produced by Questex and the American Hotel & Lodging Association, recently wrapped up its second annual edition at the Henry B. González Convention Center in San Antonio, Texas. Panelists Charles Oswald, CEO of Aperture Hotels, and Chris O'Donnell, COO of Atrium Hospitality, with moderator Michael Frenkel, president of Travel Conversations, focused on labor shortages and the need for reliable, intuitive technologies to ensure consistent service. While technology leaders were optimistic about PMS technology's potential to transform hospitality, Oswald and O'Donnell shifted the focus to the industry's pressing challenge: labor shortages on both sides of the front desk. They stressed that the most valuable technologies today are reliable and intuitive, placing the responsibility on tech leaders to ensure consistent service.

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

THE AMERICAN HOTEL & Lodging Association and Questex recently updated the lineup of speakers and events for The Hospitality Show, scheduled for Oct. 28 to 30 in San Antonio, Texas. The Show will offer networking opportunities and showcase new products from more than 400 technology and operations vendors, AHLA and Questex said in a joint statement. Confirmed speakers include Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts; Liam Brown, group president for the U.S. and Canada at Marriott International; Kevin Jacobs, CFO and president of Global Development at Hilton Hotels & Resorts; Brian Kirkland, chief information officer of Choice Hotels International; Kristie Goshow, chief commercial officer of KSL Resorts; Kevin Korab, president of Guest Worldwide; Scott Strickland, chief commercial officer of Wyndham Hotels & Resorts; and Greg Land, global segment leader for travel and hospitality at Amazon Web Services.

HOSPITALITY SOFTWARE PROVIDER Canary Technologies recently closed a $50 million Series C funding round to research AI guest technology in the hospitality sector, bringing its total fundraising to nearly $100 million. The company's software includes mobile check-in and checkout, tablet registration, upsells, guest messaging, Canary AI and digital tipping. The recent investment round was led by global software investor Insight Partners, who also led the company's Series B, with participation from existing investors F-Prime Capital, Thayer Ventures, Y-Combinator and Commerce Ventures, Canary said in a statement. California-based Canary is led by CEO Harman Singh Narula and President SJ Sawhney. "AI is transforming the way we live, work and travel," said Narula. "Canary is at the forefront of delivering enterprise-grade hospitality AI solutions that empower hoteliers to streamline operations, boost efficiency and elevate the guest experience, This funding milestone is a reflection of the team's hard work and the immense impact that Canary is making for hoteliers, including many of the world's largest enterprise hotel brands. We continue to see significant demand in the market for our products and are excited to extend our partnership with existing investors."

DESPITE THE CHALLENGES of 2020, hihotels by Hospitality International added 18 properties throughout the U.S. Most are conversions owned by Asian American hoteliers. The five hihotels brands include Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. Hospitality International said the brands' franchising model includes customized support, advanced technology and overall value. "Last June, we announced a new branding identity for the company that expanded franchisee services and development opportunities and refocused our goal of becoming the best choice for economy hotel franchising. The response has been tremendous and we look forward to building on this great momentum in 2021," said Chris Guimbellot, hihotels president and CEO.

Jeff Bzdawka is now president of Hapi, a provider of hospitality data and connectivity solutions. Bzdawka brings dual experience as a hotelier and hospitality tech leader, most recently serving as CEO of Knowland, where he drove growth during the post-COVID recovery and led its acquisition by Cendyn, Hapi said in a statement. "I am excited and honored to have such a strong, proven hospitality leader and personal friend join our team," said Luis Segredo, Hapi's CEO. "Our teams and customers will benefit from his industry acumen and his drive to care for those he serves." Bzdawka previously served as senior vice president of Global Hotel Technology at Hyatt, overseeing the property tech roadmap for its more than 1,000 hotels worldwide. He also has held leadership roles at TravelClick and Pegasus Solutions and currently sits on the boards of BirchStreet Systems and Evention LLC.

EV HOTELS, A new technology-centric hotel brand founded by Ken Patel, is entering the "metaverse" by way of a partnership with "metavestor" club BAPESWORLD. Patel said his will be the first hotel company to play in the still fluidly defined metaverse, essentially a combination of online gaming, virtual reality, cyber meeting spaces and ecommerce. When completed, EV Hotels will include a "crypto trade floor" in partnership with EV Hotel has partnered with cryptocurrency and NFT exchange Chicago Digital Exchange where the crypto trading community can meet in person to share information and expertise. Individual traders and companies will be able to buy membership trading rights through CDX that will include discounted exchange fees and other exchange amenities at the EV Hotel trading floors. Under the new agreement, BAPES will be featured in the "non-fungible tokens" lobby where it will have NFTs for sale for in-person and in the metaverse. "Ventures like this are new to the hospitality and digital world, and that is why I am excited to announce the partnership between EV Hotel and BAPE," Patel said. "This sort of partnership usually does not come to market, and to have metaverse in the same sentence with hospitality is unheard of. The world's first hotel brand to hit the metaverse. What we are doing is to create an experience that brings hospitality back and gives it life again. Innovation is a team sport, and this venture merges the capabilities of our respective teams."

THE AMERICAN HOTEL & Lodging Association and the Hospitality Financial and Technology Professionals Association announced a 10-year agreement to jointly produce the Uniform System of Accounts for the Lodging Industry, a statement said. The USALI is the global "standard" for hospitality accounting and HFTP purchased rights to its contents in 2018. AHLA and HFTP have reengaged the joint Global Finance Committee that is responsible for creating content for USALI's 12th edition to be released next year, according to AHLA. For many years, AHLA's Financial Management Committee was responsible for creating content for the USALI. HFTP purchased USALI's intellectual property, publishing and distribution rights from the Hotel Association of New York City. "After our decision to publish on our own, many in the industry contacted both HFTP and AHLA to see if we could find a way to work together," said Frank Wolfe, HFTP's CEO. "Both organizations had the willingness to work together, but like any business deal the decision was in the details. Associations are a bit different animal than corporate enterprises. Today we may work together on one project and tomorrow will be dead on competitors so there were lots of details to refine. The good news is that both organizations worked exceptionally hard to put those competitive differences aside and advance the industry."

The September 2023 issue of Asian Hospitality magazine offers in-depth coverage of the latest trends and developments in the hospitality industry. This edition highlights crucial topics such as the surge in hotel development, innovative technologies transforming the guest experience, and key insights from industry leaders. Readers can explore detailed articles on sustainability, financial performance, and the evolving landscape of extended-stay hotels. Additionally, the issue delves into diversity initiatives and workforce challenges, providing a comprehensive view of the hospitality sector's future. Stay informed with expert analysis and forward-thinking strategies shaping the industry in 2023 and beyond.

ASIAN AMERICAN OWNED technology firm Netlink Voice LLC has acquired Phonesuite, a hospitality voice communication platform used by several hotel brands, the company said in a statement. Following the acquisition, Phonesuite and its subsidiary Phonesuite Direct, will be supported by Netlink Voice's finances, technology infrastructure and shorter development cycle. "Our plan is to keep the best of Phonesuite in place, including its strong market presence, network of resellers and integrators, and hotel industry technologists who know and understand the voice and data needs within the hotel industry," said Nilay Patel, CEO and chairman of Jackson, Mississippi-based Netlink Voice. "Important next-generation platform development will be accelerated by applying the Netlink Voice technology stack to the flagship Voiceware VoIP platform quicker and with a broader feature set than ever before. We are already developing our next-generation hospitality product," he added. Netlink Voice had been a long-time Phonesuite reseller, the statement added.

AAHOA IS JOINING Blackstone Growth LP and affiliated funds in the association's first strategic investment, signing a definitive agreement to acquire a majority stake in M3 LLC, a hospitality accounting software firm. The association claims the deal will significantly benefit its members and the entire hospitality industry. However, the terms of the deal were not disclosed. "AAHOA is excited to make its first strategic investment alongside Blackstone, a move that will significantly benefit our members and the entire hospitality industry," said Miraj Patel, AAHOA's chairman. "This partnership with M3 will bring AAHOA members access to advanced technology and innovative solutions that can enhance operational efficiency and drive growth. We are committed to empowering our members with the tools and resources needed to succeed in an evolving market, and this collaboration marks a pivotal step toward achieving that goal." The investment will accelerate the company's growth by enhancing product expansion and supporting the adoption of M3's software, which helps hotel operators run more efficiently, the companies said in a joint statement.

What Is Apaleo Agent Hub? APALEO, A PROPERTY management platform, recently launched Agent Hub, which it calls "the first-ever AI agent marketplace for hospitality." The platform enables industry collaboration by connecting property managers, hoteliers, developers and service providers to accelerate AI adoption. Agent Hub lets hospitality players select AI solutions suited to their needs and integrate them without costly system overhauls, Apaleo said in a statement. "Agent Hub is the next step in Apaleo's evolution-an open, collaborative space where hoteliers can create AI solutions as easily as tech-savvy developers," said Ulrich Pilau, Apaleo's CEO. "By helping accommodation providers integrate and scale AI effortlessly, Apaleo makes this technology more practical and accessible for hospitality businesses everywhere."

ON MONDAY THE Hospitality Financial and Technology Professionals association politely declined an offer by the American Hotel and Lodging Association to merge the two organizations. Instead, HFTP's board of directors offered to enter into a memorandum of understanding with AHLA similar to agreements it has with other associations, such as AAHOA. HFTP said in a statement that, as a global organization "with members from the entire hospitality spectrum" it would not benefit those members to merge with a localized association such as AHLA. Instead, it suggested the MOU in keeping with HFTP's agreements with AAHOA, Caribbean Hotel and Tourism Association, Hospitality Sales and Marketing Association, Hotel Asset Managers Association - Middle East, Hotel Controllers and Accountants Association of Hong Kong, National Club Association and the Association of Private Club Directors. "As a former director of AHLA, I know they do good work for the industry and their recent takeovers of HTNG and HAMA will definitely help these smaller associations," said Frank Wolfe, HFTP's CEO. "But HFTP is a global association with global brands: HITEC, PineappleSearch.com, the Uniform System of Accounts for the Lodging Industry and global certifications/certificates, not to mention our members from non-hotel segments. Our mission is education not advocacy."

INDIA-BASED ORAVEL STAYS, parent company of travel technology firm Oyo, completed the previously announced $525 million acquisition of G6 Hospitality from Blackstone Real Estate. The company is also restructuring G6's leadership, replacing President and CEO Julie Arrowsmith and other top executives effective Tuesday. In September, Oravel Stays agreed to acquire G6 Hospitality from Blackstone Real Estate for $525 million in an all-cash deal. On Tuesday, Oyo named Sonal Sinha as CEO, with Tina Burnett continuing as chief development officer, the company said in a statement. G6's chief financial officer, chief brand officer, general counsel, chief information officer and chief human resources officer also are being replaced. "We will continue to invest in skills that are unique and critical to the G6 business, such as supply, account management, corporate sales, brand standards, offline marketing, and safety and security," said Gautam Swaroop, OYO International's CEO. "Over the years, OYO has successfully leveraged capabilities developed in India in technology, revenue management, e-commerce, procurement, legal, finance, and HR and will extend these to the G6 business as well."

ONLY ONE IN five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings and adequate guest care, according to a recent survey by the Hospitality Women's Innovation Council. Approximately 91 percent of survey respondents indicated that better collaboration among technology companies on integrations is needed, while 86 percent felt improved integration processes would encourage greater investment in technology. HWIC, a group of hotel brand executives, managers, and innovators, conducted the survey between May 25 and June 15, HWIC said in a statement. More than 300 owners, managers, and technologists participated in the survey. The study was supported by Visual Matrix, a PMS software developer in Richardson, Texas. "Industry professionals have confirmed that more than any other factor, collaboration is the key to driving better business results for hoteliers-collaboration among technology providers and between the providers and the hoteliers they serve," said Georgine Muntz, HWIC co-chair and CEO of Visual Matrix. "When we created the council close to a year ago, we began with the assumption that women leaders in hospitality can help improve the ways industry professionals collaborate for common ends and encourage better standardized integrations. Now that assumption has been fully validated. We look forward to sharing the council's recommendations on better integration, collaboration and advancing innovation, in the weeks ahead."