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Jeff Bzdawka is now president of Hapi, a provider of hospitality data and connectivity solutions. Bzdawka brings dual experience as a hotelier and hospitality tech leader, most recently serving as CEO of Knowland, where he drove growth during the post-COVID recovery and led its acquisition by Cendyn, Hapi said in a statement. "I am excited and honored to have such a strong, proven hospitality leader and personal friend join our team," said Luis Segredo, Hapi's CEO. "Our teams and customers will benefit from his industry acumen and his drive to care for those he serves." Bzdawka previously served as senior vice president of Global Hotel Technology at Hyatt, overseeing the property tech roadmap for its more than 1,000 hotels worldwide. He also has held leadership roles at TravelClick and Pegasus Solutions and currently sits on the boards of BirchStreet Systems and Evention LLC.

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement. "To stay agile in this competitive industry, hotel sellers must be savvy about community activity," said Jeff Bzdawka, Knowland's CEO. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes." Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.

KNOWLAND RECENTLY UPDATED its navigation infrastructure to provide customers with a more intuitive and efficient way to access features. The new horizontal navigation bar, with simple icons and clear descriptions, helps users quickly access actionable insights and drive sales performance, Knowland said in a statement. Knowland said that the update previews a new user platform currently in development. "As the hotel sales models continue to evolve, hotel sales resources have broader market responsibilities and, as a result, less time to actively prospect," said Jeff Bzdawka, Knowland's CEO. "This new navigation is a direct response to these challenges. It is about empowering our users to focus on what matters most: building relationships and driving revenue. By quickly delivering the right information to their fingertips, we free them up for more productive selling time." The horizontal navigation bar features a predictable layout designed to be easier for users to find information quickly. By displaying menu items by category, such as accounts and events, competition, and markets, Knowland enables users to explore various features and functionalities.

KNOWLAND RECENTLY LAUNCHED Knowland Select, a tool designed for hotels with limited meeting space. Knowland Select subscribers will receive a curated list of target accounts for upcoming need periods directly to the seller's inbox. The general market release of the product is scheduled for later this summer, Knowland said in a statement. "Knowland Select empowers limited service hotels, hardest hit by the recent travel slowdown, with automated prospecting," said Jeff Bzdawka, Knowland's CEO. "It streamlines prospecting for the segment's diverse hotel teams by directly delivering qualified accounts and contacts to the seller's inbox, boosting productivity and group business growth. Importantly, Knowland Select expands our suite of platform offerings to provide valuable sales intelligence solutions for all hotel sizes and chain scales in a portfolio. And with its accessible price point, it lowers the barrier to entry for automated prospecting at scale and helps hotels unlock a clear return on investment."

Group travel business can bring hotels much needed revenue. Jeff Bzdawka, CEO of research firm Knowland, offers tips on how smaller hotels with limited meeting space can capitalize on this revenue stream. There is a science to sales. Those of us who work in the hospitality industry know many essential qualities are needed for successful sales outcomes. Qualities include verbal and non-verbal communication skills, listening skills, and the ability to convey information persuasively. Empathy, product knowledge, problem-solving skills, and a goal-oriented mindset are crucial when understanding and relating to the customer's needs, concerns, and emotions. When these skills come together, the salesperson can build trust and rapport. These are the essential elements for closing the deal.