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The Internet of Things (IoT) has been a game-changer in various industries, and the hospitality sector is no exception. The integration of IoT technology in hospitality has transformed how hotels and resorts operate, offering enhanced guest experiences and streamlined operations. IoT refers to the network of interconnected devices and sensors that collect and exchange data through the Internet, enabling seamless communication and automation. Let's explore how the IoT can benefit the hospitality industry, with a particular focus on the role of mobile phones in enhancing guest experiences. Personalized Guest Experience According to Analytic Steps, one of the most significant advantages of IoT in the hospitality industry is its ability to provide personalized guest experiences. IoT-enabled devices like smart room systems and mobile apps can gather data on guest preferences and behavior. With this information, hotels can tailor their services to meet individual needs, creating a more personalized and memorable stay for guests.

VIRDEE AND HOTELKEY recently launched an improved guest relations platform with streamlined check-in and more support. Salt Lake City-based LivAway Suites is the first hotel chain to adopt the Virdee-HotelKey solution. Virdee, a self-service technology and check-in automation company, is led by cofounders Nadav Cornberg and Branigan Mulcahy, while HotelKey, a cloud-based hotel property management system, is led by cofounder and president Aditya Thyagarajan. "The ability for our property management system to integrate with Virdee's self-service check-in solution ensures that guests receive excellent service whether interacting with staff or using our automated systems," said Thyagarajan.

APPROXIMATELY THREE OUT of four travelers agree that Americans are prioritizing travel more in 2024 and prefer a digital, self-service experience for their hotel stays, according to a recent survey by Mews, a hospitality cloud provider. Nearly 80 percent of U.S. travelers favor hotels with fully automated front desks or self-service kiosks, and more than 40 percent prefer checking in via a hotel's website, app, or digital kiosk. "Trends in hospitality are ever-changing but we're seeing indicators that people are prioritizing travel again," said Richard Valtr, Mews's founder. "While we're seeing some softness in mid-market and select service hotels, the luxury sector seems resilient. Guests visiting luxury properties are spending more on bucket list trips and staying for longer." The poll of 2,000 people, evenly split between travelers and hotel workers, revealed that hotel workers anticipate an increase in guest use of technology during travel. A quarter of them expect guests to check in more frequently via hotel websites, apps, or digital kiosks compared to previous years.

STAYNTOUCH, A CLOUD-BASED hotel property management software developer, recently launched UpsellPRO, an attribute-based selling platform that allows hotels to unbundle room reservations and market individual room features to guests during the booking process. The launch followed a report stating that half of respondents with a booking window over one month would pay more for ABS, Stayntouch said in a statement. "Attribute-based selling is giving travelers a degree of control over their hotel stay that they never thought possible, and hoteliers can deliver this experience without overwhelming themselves with unmanageable processes," said Nicole Dehler, Stayntouch's vice president of product. "The best part about today's ABS deployments is they can be delivered directly through the hotel PMS, automating inventory and room management without relying on a convoluted network of connected systems." Dehler said any hotel can leverage upselling to enhance service delivery and boost revenue growth organically, in a way that guests love.

DUETTO, A REVENUE management software provider, recently introduced BlockBuster, a revenue optimization solution, and rebranded its acquired space optimization tool, MiceRate, as OpenSpace, integrating new functions. BlockBuster coordinates revenue, sales and catering teams to optimize business quotes, while OpenSpace automates revenue management for rooms, event spaces, and ancillary services, Duetto said in a statement. "The addition of OpenSpace, combined with our investment in group management, positions us as a one-stop-shop for hoteliers looking to maximize revenue across their entire property," said David Woolenberg, Duetto's CEO. "Now, our customers can leverage Duetto to optimize pricing, manage inventory, and streamline bookings for individual guests, groups, and function spaces - all in a single, unified solution. These enhancements will streamline the group booking process, improve internal communication, and ensure a more seamless experience for both hoteliers and their customers."

What Is Apaleo Agent Hub? APALEO, A PROPERTY management platform, recently launched Agent Hub, which it calls "the first-ever AI agent marketplace for hospitality." The platform enables industry collaboration by connecting property managers, hoteliers, developers and service providers to accelerate AI adoption. Agent Hub lets hospitality players select AI solutions suited to their needs and integrate them without costly system overhauls, Apaleo said in a statement. "Agent Hub is the next step in Apaleo's evolution-an open, collaborative space where hoteliers can create AI solutions as easily as tech-savvy developers," said Ulrich Pilau, Apaleo's CEO. "By helping accommodation providers integrate and scale AI effortlessly, Apaleo makes this technology more practical and accessible for hospitality businesses everywhere."